Download - Do it in Style (Northern Game Summit 2012)
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“Do it in style”
Samuli Snellman
Lead Artist
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Games I worked on
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Companies I worked with
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I’m going to talk about…
• What is art style in a game?
• So, Why is it important?
• How to be in-style?
• Wrap up: The “Take aways”
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Why is it important?
• Supports gameplay
• Increases the overall value and experience for the player
• IP and Branding
• Creates a world a person actually wants to visit (and revisit)
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How to be in Style
• Quality
• Consistent
• Flexibility
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Quality
• Style should work technically.
Loading…
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• Style should be understandable, immersive, and appropriate for your user.
Quality
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• Style should tagline your art.
Quality
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How to be in Style
• Quality
• Consistent
• Flexibility
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• Style should ensure that visual expectations are met and detail is where it really matters.
Consistency
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Consistency
Styleguide Art Bible
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Styleguide
• For finding direction
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Styleguide
✗
• For finding direction
• Eliminates what you don’t want
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Styleguide
• For finding direction
• Eliminates what you don’t want
• Keep it simple
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Art Bible
• Big investment
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Art Bible
• Big investment
• Creates a vision that defines the game
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Art Bible
• Big investment
• Creates a vision that defines the game
• Explains all key key categories
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How to be in Style
• Quality
• Consistent
• Flexibility
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• Style should be flexible, not fossilized.
Flexibility
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• Style should be responsive to feedback and open for change.
Flexibility
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• Style should be sensitive to the changing objectives, players, and mediums for which one is building a game.
Flexibility
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Take Aways • Art style should: Help guide / support the game play / people
understand how the game works
• Builds theme, story, setting – an immersive feeling, empathy and connection to the characters Engages the users to stay, relate, connect, spend more through amotional binding.
• Increases the overall value and experience for the player • Creates a world that a person actually wants to visit. • Branding and IP • Importantly, meet the standards of the platform your on. i.e. Tight
competition in mobile/tablets. More console like production values are a common thing, and players expected more immersive art
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• Be in-style by:
– Maintaining quality
– Being consistent
– Being flexible
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Thank you.