Download - Dmi Europe 30.03.06
Signposts for the next decade
#1 Changing contexts#2 Globalisation #3 Design between worlds#4 New service ecologies#5 Leadership and Design
Signpost #1 Changing Contexts
creativeindustrial
D21 Global economies are in transition
consumptionproduction
small ideasbig ideas
Flash mob/the Hoff
Big ideas Small ideas
leisure society 24/7 work
Information Rich and Time Poor
$369.70$23.06
6 billion
$1$200
scarcitydiversity
350
Neighbours?
Signpost #2 Globalisation
100-1609 36
1m+
25% steel40% concrete
China inc: Ted C. Fishman
Global creative imperative
Design Challenges from GlobalisationInternational division of labourGeo-political creative hotspotsOff-shoring versus exporting design skillsManaging Intellectual PropertyM&A
Signpost #3 Design between worlds
The context for design is changing.
‘Industrial economy’Production focused Design of thingsStandardised “Less is more”Form follows function
“Designing is not a profession…
…it is the organization of materials and processes in the most productive way”
Laszlo Moholy-Nagy
If the Bauhaus inspired, modernist design needed directorship to take the lead for the industrial society.
Now, in the face of global change and increased complexity, we need new forms of leadership to harness the emerging creative opportunities.
‘Creative economy’Consumption focused Design of experiencesCo-design‘More has costs’Value follows experience
A journey of a modernist design in a changing world…
Cambodia
Seoul
Morocco
Ohio
Kuwait
Prague
Tokyo
Bagdad
Bangkok
Nepal
Outer Space
Texas
Why do people love their ipods?
i-pod i-tunes(Apple Designers) (Apple Customers)Modernist box Bundled servicesNot up-gradable Customised contentMinimal customisation 1 bn downloadsBuilt and shipped by Apple Built and adapted by
customers
Signpost #1 New Service Ecologies
In the west we are seeing a shift in the value chain, from physical commodities that support basic needs, to carefully cultivated experience-led services that anticipate latent desires.
The ‘front-end’ design of services(experience design)
£870.40
£4,234.40
The ‘back-end’ design of services
Efficiency in labour intensive servicesDevelopment of agile services
Lean consumptionUCD to PCD
D20
Design of thingsDesigns are possessedStandardised Production and useCreated ValueProduction focused
D21
Design of experiencesServices are renderedCustomisedConsumption and userCo-authoredValuesConsumption focused
Re-design design
Signpost #5 Design Leadership
Barriers for Design Leadership(moving from a vocation to a profession)• Lack of shared vocabulary• Communication skills• Silo versus collaborator• Dealing with management• Developing a theoretical and practical grounding from education to CPD• Understanding the changing context for design
www.designcouncil.org.uk
The context for design is changing
Q1 Who will provide the thought leadership? Q2 What business processes will change?Q3 What new methods and tools are needed?