Patient engagement:Social media, health

professionals, and advocacyDon S Dizon MD

Massachusetts General HospitalEditor, ASCO Education Book

Chair-Elect, ASCO Cancer Communications Committee

Advocacy

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Blogging

Engagement

With other clinicians

Beyond My Peers

Action

What I’ve learned

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Twitter

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Twitter

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Hashtags

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Symplur

http://www.symplur.com/healthcare-hashtags/ASCO13/analytics/?hashtag=ASCO13&fdate=05%2F18%2F2013&shour=0&smin=0&tdate=05%2F22%2F2013&thour=0&tmin

=0&ssec=00&tsec=00&img=1

Importance of impressions

http://help.tweetreach.com/hc/en-us/articles/201201636-What-do-you-mean-by-reach-exposure-and-impressions-

Engage, don’t Advertise

Conclusion

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Always with our principles intact

http://lightworkers.org/blog/186234/radiance-light-love-sincerity