Your Job Search Schedule
Diversity Analysis 2015Prepared by Carol Kate Rutter
1Diversity Analysis 2015
Statistical survey overview
Diversity Analysis 20152
Alternative attractionsin ColumbusOverall favorable impression of recreation destinations
Diversity Analysis 20153
Group A
Less than $20K28%$20-40K35%$40-60K18%$60K and above19%Group B
Less than $20K8%$20-40K19%$40-60K24%$60K and above49%Guest household earningsEconomic dynamic
Guest occupation analysisGroup AGroup B
How do guests arrive and whom they share their Zoo day with?
Who visits the Zooand how often? Group AGroup B
Who has Zoo memberships?
Does location of Zoo make iteasy or difficult to get there?Group A
Group B Geographical factors: Zip codes
How likely to visitthe Zoo this summer?Group AGroup B
Specific reasons not beento Zoo in past 3 years?No time23%Group A
Specific reasons not beento Zoo in past 3 years?No time13%Group B
How likely are you to goto the Zoo this summer?Return guests who have visited in the past 3 years
How likely are you to goto the Zoo this summer?Return guests who have visited in the past 3 years
Your last time at the Zoo
Your last time at the Zoo
Group A: 83% overall positive rating
in order of most positive to least positive:
Liked animals and exhibits 45%Fun for entire family/kids 35%Liked hands on interactive exhibits 11%Staff was nice, friendly and welcoming 8%Was clean and looked nice 4%
Why was your last visitto the Zoo very good?Net positives
Group B: 89% overall positive rating
in order of most positive to least positive:
Liked animals and exhibits 45%Fun for entire family/kids 23%Was clean and looked nice 12%Liked hands on interactive exhibits 9%Staff was nice, friendly and welcoming 9%Why was your last visitto the Zoo very good?Net positives
In your opinion, is the costof a ticket into the Zoo
In your opinion, is the costof a ticket into the Zoo
What would you like to make it easier to go to the Zoo?Where to improve
Editors Note
The Diversity Survey consisted of 165 pages of raw data, categorized into two ethnic groups. Although not intended, the choice of language and direct comparison presented by the external survey agency could be viewed as culturally insensitive. As this assignment was suggested to be for both internal and external presentation, the data is displayed by neutral category designations.To clarify here, using the survey agency lexicon:Group A is People of Color which was defined as Black persons in the survey introduction.Group B is White persons as defined in the survey parameters.
Circle of LifeElton JohnVarious ArtistsThe Lion King (Original Motion Picture Soundtrack)2006-05-30T07:00:[email protected] 04:57:11Lion King (Original Motion Picture Soundtrack)Universal:isrc:USWD10110145