Download - Disney trip may 19
TiwanakuAD 500-1000
“Imagination” and “engineering” =
“Imagineering” Freedom to dream, create and do.
Imagineering is a state of mind.
Imagineering
All Disney parks are fit to scale.
Disneyland parks (space) are large enough to accommodate guests, rides, attractions and everything else you want and dream.
Location
Make use (or don’t make use) of the surrounding
environment. Consider the landscape (mountains, trees,
animals, plains) ‘’ the climate (hot desert, humid jungle, ice polar
caps, subterranean) ‘’ the sky (sun, moon, stars, celestial events) ‘’ the waters (oceans, lakes, lagoons)
Designers pay attention to how climate, weather, and natural lighting affect the perception of architectural form.
Environment
Themes and Mini-Thresholds
Imagineers take the existing environment (selected)
and transform a space into a story place. Structured entrances and exits, walkways and
landscape. Designing an experience (within the lands, attractions
and shows) requires Imagineers to develop and design sequences of experiences. “we position images in places where guests will most
naturally direct their attention, and we light them for maximum effect.”
“we devise sequences to reveal the stages of the story’s emotional journey.”
Visual Story Telling
Disneyland’s rides tell stories. In a vehicle,
guests are taken and directed to images (lighting, size, positions relative to others, smell and height )
While rides and shows may be controlled, the park also allows guests to have an “uncontrolled” experience. (i.e., Strolling down Main Street.) Main Street is an example of a guided
“uncontrolled” experience rather than a controlled experience. (guests set their own pace, decided where to stop, what to purchase etc. )
Controlled Experiences
Color is a direct experience: people see color,
and they feel color’s emotional effects. Color is just one of many way to communicate ideas. (Hench, 103) Colors: draw in guests, catches the eyes, directs
and focuses attention. Color is a language: to which people respond--
both consciously and unconsciously. Guests have countless associations with color,
some very personal and some based on shared cultural experiences.
Color
Architecture design (replicate, borrow,
innovate) Enclosed or open location Stage area and set Stage lighting Setting arrangements Location (inside or outside the center) Ideological message(s) embedded in the
performance Indoor/outdoor amphitheater – the role of
sound
Performance
Characters are well known, act as symbols
(i.e., fantasy, American entertainment, personal connections/emotions )
Characters appear in both two- and three-dimensional forms.
Seeing and experiencing the characters. Brought to life. All things are possible.
The Characters
The question was asked, “is there a market
outside the park?” Walt convinced corporations (Pepsi-Cola
Company, Ford Motor Company, and General Electric) to sponsor the shows
Life Outside the Park