Transcript
Page 1: DiscoverOrg Marketing Department Dataset Webinar

DiscoverDiscoverOrgOrg

DiscoverOrg Marketing Department

Dataset Steve Bryerton

Director of Sales

Page 2: DiscoverOrg Marketing Department Dataset Webinar

DiscoverOrg at a Glance How do DiscoverOrg company profiles stand apart? What trends are driving us to profile Marketing decision

makers? Let’s have a look at the database Questions

Agenda

Page 3: DiscoverOrg Marketing Department Dataset Webinar

DiscoverOrg at a Glance

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The DiscoverOrg DifferenceEvery DiscoverOrg profile is verified every 90 days providing accurate:

Decision maker org chartsDirect dial phone numbersVerified email addressesTechnology backgroundsRelevant personnel movesProjects and initiativesRevenue and Budget intelligenceIntegrationPhysical and HQ address locations SLA Guaranteed Accuracy

Our data is guaranteed 95% accurate and is backed by our Quality Assurance team with a 24 hour turn-around

time for any data verification requests.

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#1 in Customer Satisfaction 2011, 2012, 2013

Best Sales & Marketing Intelligence Solution

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Why Marketing Departments

Source: Gartner

As of 2012, marketers on average were buying nearly one-third (30 percent) of marketing-related technology and services, and they were influencing almost half of all IT purchases.

By 2017, CMOs will spend more on IT than their companies’ CIOs.

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Technology Buying Trends Marketing is increasingly

tech-driven

Marketing is a significant buying center, with a variety of buyer roles

Increasing CMO-CIO synergies

CMO departments are becoming more complex to navigate

Source: Gartner

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THANK THANK YOUYOU

Questions?Questions?


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