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DiscoverDiscoverOrgOrg
DiscoverOrg Marketing Department
Dataset Steve Bryerton
Director of Sales
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DiscoverOrg at a Glance How do DiscoverOrg company profiles stand apart? What trends are driving us to profile Marketing decision
makers? Let’s have a look at the database Questions
Agenda
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DiscoverOrg at a Glance
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The DiscoverOrg DifferenceEvery DiscoverOrg profile is verified every 90 days providing accurate:
Decision maker org chartsDirect dial phone numbersVerified email addressesTechnology backgroundsRelevant personnel movesProjects and initiativesRevenue and Budget intelligenceIntegrationPhysical and HQ address locations SLA Guaranteed Accuracy
Our data is guaranteed 95% accurate and is backed by our Quality Assurance team with a 24 hour turn-around
time for any data verification requests.
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#1 in Customer Satisfaction 2011, 2012, 2013
Best Sales & Marketing Intelligence Solution
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Why Marketing Departments
Source: Gartner
As of 2012, marketers on average were buying nearly one-third (30 percent) of marketing-related technology and services, and they were influencing almost half of all IT purchases.
By 2017, CMOs will spend more on IT than their companies’ CIOs.
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Technology Buying Trends Marketing is increasingly
tech-driven
Marketing is a significant buying center, with a variety of buyer roles
Increasing CMO-CIO synergies
CMO departments are becoming more complex to navigate
Source: Gartner
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Time for a Tour
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THANK THANK YOUYOU
Questions?Questions?