KIDULTHOOD // 05.01.16
WELCOMME TO YOUR JUVENESCENCE
BORN 2016
THERE IS A NEW SYNDROME... ...IT’S CALLED THE PETER PAN SYNDROME, AND IT’S AN EPIDEMIC.
WE ARE LIVING LONGER, OUTLIVING ONCE INCURABLE DISEASES AND REDEFINING MIDDLE AGE AS THE AGE AT WHICH WE RETIRE - YET WE HAVE NO DESIRE TO GROW OLD GRACEFULLY.
THIS IS NOT HOWEVER ABOUT LOOKING YOUTHFUL, THAT IS NOW GIVEN IN OUR SOCIAL MEDIA DRIVEN WORLD - IT’S ABOUT ACTING YOUNGER. #KIDULTS #YOLO
AS WE SEEK TO ESCAPE OUR REALITIES FULL OF ECONOMIC, ENVIRONMENTAL AND TERRORIST FEARS WE ASK OURSELVES “WHY CAN’T WE JUST HAVE FUN?”
A GENERATION TRYING TO BALANCE THE ONSLAUGHT OF UNIMAGINABLE TECHNOLOGY, WITH THREATS OF CLIMATE CHANGE AND SOCIAL UNREST ARE RETREATING TO THE SAFETY OF CHILDHOOD, QUESTIONING AUTHORITY AND REDISCOVERING THE VERY ART OF DISCOVERY ITSELF.
KIDULTHOOD
Playzone (a kids adventure centre with
slides and climbing frames) open their
doors for adult only evenings
Rising house prices mean ‘kids’
are living with parents into their 30’s and beyond
Ladybird release a (satirical) range
of children style books aimed
at adults - with titles such as ‘the
hipster’ and ‘the mid-life crisis
KIDULTHOOD
Kids dressing like adults - adults are
now dressing like kids!
Films about youth, dystopian realities, fantasy
universes (the Hobbit) and
childhood reminders (Star Wars) top the
box office.
Adult colouring books have exploded in
popularity, with over 10million sold in the UK
in 2 years
KIDULTHOOD
WHAT DOES THIS MEAN FOR FASHION?NOSTALGIA AND FUN DRIVE JUVENESCENT STYLE - THE ONLY SERIOUS THING IS TO NOT BE TOO SERIOUS.
OVERSIZED, CLASHING COLOURS, MIXING SMART/CASUAL AND COMBINING THE PLAYFUL INTO THE USEFUL (THINK LEGO HANDBAG).
2016 Catwalks feature clashing colours,
bright shades and nostalgic
influences - along with over
or undersized clothes. Toy
inspired fashion including
Lego handbags continue the kids theme.
KIDULTHOOD
WHAT DOES THIS MEAN FOR RETAIL?THIS IS NOT ABOUT MAKING STORES LOOK LIKE KINDERGARTENS, IT’S ABOUT CREATING ENGAGING PHYSCIAL SPACES, BUT WITHOUT RELYING ON TECHNOLOGY.
FOR EXAMPLE - DOORS THAT ARE SOMETIMES OPEN AND SOMETIMES CLOSED, TWO WAY MIRRORS THAT REVEAL/HIDE SPACES, WORDS AND SYMBOLS HIDDEN INSIDE DRAWERS - THAT ONCE FOUND OFFER A DISCOUNT ON MERCHANDISE.
Mannequins are
set to become dramatic,
fun and dynamic, replacing
the upright soldiers of today
with individual, eye catching
and fun figures.
adult playgrounds -
evolving to encompass
discovery and adventure
- every visit is different,
but technology is not the
driver, the physical and
tangeable that’s what we crave
KIDULTHOOD
WHAT DOES THIS MEAN FOR INTERIORS ?ENGAGEMENT THROUGH INTERACTION, ESCAPING FROM BEHIND OUR FLAT SCREEN TABLETS AND ‘PLAYING’ WITH THE ENVIRONMENT THAT WE INHABIT.
DISCOVERING NEW SPACES WITH ELEMENTS OF SURPRISE AND EVEN HUMOUR - ARCHITECTURE THAT ENLIVENS OR MAKES US SMILE, LAUGH AND WONDER.
Are you serious?
Fun does not mean
sacrificing sophistication as
shown by this chrome slide
in a New York Penthouse
apartment.
KIDULTHOOD
HERE’S SOME OF OUR IDEASTHERE ARE SOME GREAT WAYS TO APPEAL TO THE REJUVINILE IN ALL OF US - BUT USE DIGITAL TECHNOLOGY SPARINGLY, WE ALL OWN PHONES & SCREENS SO STORES NEED TO MAKE AN EXPERIENCE THAT IS MORE TANGEABLE.
CONSIDER DIFFERENT LEVELS OF EXPERIENCE, WITH INTERACTIONS THAT RANGE FROM THE INSTANT TO DELAYED RESPONSE AND EVEN SOME THAT INVITE INQUISITIVE DISCOVERY!
Use
graphical
patterns with hidden
messages to add an
extra dimension to
your wall art.
Create
engaging
experiences that
promote fun and
playfulness
Why not let your customers
play with your interiors?
Mirrors are a great way to play with text
A
hidden
doorway leading
to an exclusive VIP
area?
GET IN TOUCH
HELLO! OUR PASSION IS RETAIL WHAT’S YOURS?
WE CREATE, MANUFACTURE AND IMPLEMENT RETAIL INTERIORS FOR GLOBAL BRANDS.
Global Display
Globe House
84-88 High Street South
Dunstable, LU6 3HD
United Kingdom
+44(0)1582 676 350
global-display.co
Design Studio& Global Headquarters
Cape Town Office Sydney Office
Shanghai Office