Download - direct marketing channel choice
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![Page 1: direct marketing channel choice](https://reader034.vdocuments.us/reader034/viewer/2022042700/559918721a28abd9478b45cf/html5/thumbnails/1.jpg)
deciding thechannel
presented by Lindsey Fair
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info availabilitywhat contact info do you have?
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channel tolerancedo they like to communicate that way?
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offer immediacyis there a short timespan, or a specific date for redemption?
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necessity of viralitydoes it need to go viral, or is the list enough?
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level of trackabilitydo you need to collect full data?
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estimated cost per response
Gross Rating Points (GPR) vs Cost Per Response (CPR)
CPRTotal cost of a DM campaign / # of responses that campaign generated