04/10/23 © travisnoakes.co.za 1

Principles behind the development of Bishops’ digital communities

• Consultative, open project• Augment work that’s been done

– strategic planning– Internal and external research

• Low-cost– Focus on the 'low-hanging fruit”– Avoid duplication of effort– Take advantage of the ‘freemium’ economy– Justifiable resourcing (community manager)– Minimal resourcing (i.e. part-time community manager)– Below market-related cost for services

• High-return– Charitable donations (micro-payments), low-key online advertising– Brand equity (reputation management)– Better educational experience for teachers and pupils

• Open to new ideas and approaches (Do It Wrong, Quickly)

• High standards (world-class example by an internationally-leading school)

• Outcomes-based (build, maintain and grow conversations)

• Sustainable (create an ongoing relationship)

• Serve as an inspiring example for schools worldwide to follow