Designing UX strategies based on ecosystem thinking
!
Sofia Hussain [email protected]
@uxsophia
Creative "Commons "Scout Key:Mangrove Ecosystem, Florida" by Phil's 1stPix is licensed under CC BY 2.0
Topics !
What is an ecosystem?
What does ecosystem thinking mean?
Why should we think about ecosystems?
How can we draw ecosystem maps?
Misconceptions!
Ecosystem thinking is about designing for multiple devices
Only larger companies need to think about designing ecosystems
Ecosystem thinking is very complicated
EcosystemUsers
The practices they perform
The information they use and share
The people with whom they interact
The services available to them
The devices they use
The channels through which they communicate
Ecosystem thinkingThe inquiry method used to analyze and
understand existing ecosystems
!
Approach for designing new ecosystems
!
!
“The battle of devices has now become a war of ecosystems, where ecosystems include not only the hardware and software of the device, but developers, applications,
ecommerce, advertising, search location-based services, unified communications and many other things.”
Stephen Elop, 2011
“To bring innovation and inspiration to every athlete in the world… and if you have a body, you're an athlete.”
!!
Bill Bowerman
To find a new home
! " Search home listings
Go to viewings
#$%
Buy home
&Sign contract with power and water
supplier
Decorate,Repair / alter
' (
! Sell old home
!)
Move
! " Search home listings
Go to viewings
#$%
Buy home
&Sign contract with power and water
supplier
Decorate,Repair / alter
' (!
Sell old home
!)
Move
To find a new home
What is the user’s real goal?
To find a new apartment or house?
To move?
To get settled in a new home?
How should we prioritize?
! " Search home listings
Go to viewings
#$%
Buy home
&Sign contract with power and water
supplier
Decorate,Repair / alter
' (!
Sell old home
!)
Move
ORGANIZING AN EVENT
CHANNELS
facebook e-mail sms in person phone
PLATTFORMS
AppInternet
ACTORS
administrator group members
nongroup members
ACTIVITIES INSIDE THE ECOSYSTEM
OUTSIDE ACTIVITIES
ASK QUESTIONS,EXPLAIN DELAYS / CANCELLATIONS,
DIVIDE TASKS
REMIND, ANSWER
QUESTIONS, COORDINATE
TASKS
CREATE AND SUBMIT
CREATE GROUPS
MANAGE
DELETE OR ARCHIVE RESPOND
REMIND
INVITE
DATE
LOCATION
ADMINISTRATOR
GROUP
TIME RANGE
MESSAGE
BECOME AN ACTIVE USER
1 MONTHS! 1 WEEK B.E.6 MONTHS ! 1 WEEK B.E.
EVENT
1 DAY ! 1 WEEK A.E.
DOWNLOADAND INSTALL
CREATE PROFILE
IMPORT CONTACTS
CUSTOMIZE SETTINGS
BECOME A CUSTOMER
SHARE PICTURES
DISCUSS EVENT,SEND THANK YOU NOTES
IDEATION AND PLANNING
INVITE
INVITE MORE PEOPLE
app store
ORGANIZING AN EVENT
CHANNELS
facebook e-mail sms in person phone
PLATTFORMS
AppInternet
ACTORS
administrator group members
nongroup members
ACTIVITIES INSIDE THE ECOSYSTEM
OUTSIDE ACTIVITIES
ASK QUESTIONS,EXPLAIN DELAYS / CANCELLATIONS,
DIVIDE TASKS
REMIND, ANSWER
QUESTIONS, COORDINATE
TASKS
CREATE AND SUBMIT
CREATE GROUPS
MANAGE
DELETE OR ARCHIVE RESPOND
REMIND
INVITE
DATE
LOCATION
ADMINISTRATOR
GROUP
TIME RANGE
MESSAGE
BECOME AN ACTIVE USER
1 MONTHS! 1 WEEK B.E.6 MONTHS ! 1 WEEK B.E.
EVENT
1 DAY ! 1 WEEK A.E.
DOWNLOADAND INSTALL
CREATE PROFILE
IMPORT CONTACTS
CUSTOMIZE SETTINGS
BECOME A CUSTOMER
SHARE PICTURES
DISCUSS EVENT,SEND THANK YOU NOTES
IDEATION AND PLANNING
INVITE
INVITE MORE PEOPLE
app store
ORGANIZING AN EVENT
CHANNELS
facebook e-mail sms in person phone
PLATTFORMS
AppInternet
ACTORS
administrator group members
nongroup members
ACTIVITIES INSIDE THE ECOSYSTEM
OUTSIDE ACTIVITIES
ASK QUESTIONS,EXPLAIN DELAYS / CANCELLATIONS,
DIVIDE TASKS
REMIND, ANSWER
QUESTIONS, COORDINATE
TASKS
CREATE AND SUBMIT
CREATE GROUPS
MANAGE
DELETE OR ARCHIVE RESPOND
REMIND
INVITE
DATE
LOCATION
ADMINISTRATOR
GROUP
TIME RANGE
MESSAGE
BECOME AN ACTIVE USER
1 MONTHS! 1 WEEK B.E.6 MONTHS ! 1 WEEK B.E.
EVENT
1 DAY ! 1 WEEK A.E.
DOWNLOADAND INSTALL
CREATE PROFILE
IMPORT CONTACTS
CUSTOMIZE SETTINGS
BECOME A CUSTOMER
SHARE PICTURES
DISCUSS EVENT,SEND THANK YOU NOTES
IDEATION AND PLANNING
INVITE
INVITE MORE PEOPLE
app store
ORGANIZING AN EVENT
CHANNELS
facebook e-mail sms in person phone
PLATTFORMS
AppInternet
ACTORS
administrator group members
nongroup members
ACTIVITIES INSIDE THE ECOSYSTEM
OUTSIDE ACTIVITIES
ASK QUESTIONS,EXPLAIN DELAYS / CANCELLATIONS,
DIVIDE TASKS
REMIND, ANSWER
QUESTIONS, COORDINATE
TASKS
CREATE AND SUBMIT
CREATE GROUPS
MANAGE
DELETE OR ARCHIVE RESPOND
REMIND
INVITE
DATE
LOCATION
ADMINISTRATOR
GROUP
TIME RANGE
MESSAGE
BECOME AN ACTIVE USER
1 MONTHS! 1 WEEK B.E.6 MONTHS ! 1 WEEK B.E.
EVENT
1 DAY ! 1 WEEK A.E.
DOWNLOADAND INSTALL
CREATE PROFILE
IMPORT CONTACTS
CUSTOMIZE SETTINGS
BECOME A CUSTOMER
SHARE PICTURES
DISCUSS EVENT,SEND THANK YOU NOTES
IDEATION AND PLANNING
INVITE
INVITE MORE PEOPLE
app store
ORGANIZING AN EVENT
CHANNELS
facebook e-mail sms in person phone
PLATTFORMS
AppInternet
ACTORS
administrator group members
nongroup members
ACTIVITIES INSIDE THE ECOSYSTEM
OUTSIDE ACTIVITIES
ASK QUESTIONS,EXPLAIN DELAYS / CANCELLATIONS,
DIVIDE TASKS
REMIND, ANSWER
QUESTIONS, COORDINATE
TASKS
CREATE AND SUBMIT
CREATE GROUPS
MANAGE
DELETE OR ARCHIVE RESPOND
REMIND
INVITE
DATE
LOCATION
ADMINISTRATOR
GROUP
TIME RANGE
MESSAGE
BECOME AN ACTIVE USER
1 MONTHS! 1 WEEK B.E.6 MONTHS ! 1 WEEK B.E.
EVENT
1 DAY ! 1 WEEK A.E.
DOWNLOADAND INSTALL
CREATE PROFILE
IMPORT CONTACTS
CUSTOMIZE SETTINGS
BECOME A CUSTOMER
SHARE PICTURES
DISCUSS EVENT,SEND THANK YOU NOTES
IDEATION AND PLANNING
INVITE
INVITE MORE PEOPLE
app store
ORGANIZING AN EVENT
CHANNELS
facebook e-mail sms in person phone
PLATTFORMS
AppInternet
ACTORS
administrator group members
nongroup members
ACTIVITIES INSIDE THE ECOSYSTEM
OUTSIDE ACTIVITIES
ASK QUESTIONS,EXPLAIN DELAYS / CANCELLATIONS,
DIVIDE TASKS
REMIND, ANSWER
QUESTIONS, COORDINATE
TASKS
CREATE AND SUBMIT
CREATE GROUPS
MANAGE
DELETE OR ARCHIVE RESPOND
REMIND
INVITE
DATE
LOCATION
ADMINISTRATOR
GROUP
TIME RANGE
MESSAGE
BECOME AN ACTIVE USER
1 MONTHS! 1 WEEK B.E.6 MONTHS ! 1 WEEK B.E.
EVENT
1 DAY ! 1 WEEK A.E.
DOWNLOADAND INSTALL
CREATE PROFILE
IMPORT CONTACTS
CUSTOMIZE SETTINGS
BECOME A CUSTOMER
SHARE PICTURES
DISCUSS EVENT,SEND THANK YOU NOTES
IDEATION AND PLANNING
INVITE
INVITE MORE PEOPLE
app store
ORGANIZING AN EVENT
CHANNELS
facebook e-mail sms in person phone
PLATTFORMS
AppInternet
ACTORS
administrator group members
nongroup members
ACTIVITIES INSIDE THE ECOSYSTEM
OUTSIDE ACTIVITIES
ASK QUESTIONS,EXPLAIN DELAYS / CANCELLATIONS,
DIVIDE TASKS
REMIND, ANSWER
QUESTIONS, COORDINATE
TASKS
CREATE AND SUBMIT
CREATE GROUPS
MANAGE
DELETE OR ARCHIVE RESPOND
REMIND
INVITE
DATE
LOCATION
ADMINISTRATOR
GROUP
TIME RANGE
MESSAGE
BECOME AN ACTIVE USER
1 MONTHS! 1 WEEK B.E.6 MONTHS ! 1 WEEK B.E.
EVENT
1 DAY ! 1 WEEK A.E.
DOWNLOADAND INSTALL
CREATE PROFILE
IMPORT CONTACTS
CUSTOMIZE SETTINGS
BECOME A CUSTOMER
SHARE PICTURES
DISCUSS EVENT,SEND THANK YOU NOTES
IDEATION AND PLANNING
INVITE
INVITE MORE PEOPLE
app store
Pain points
Administrator(s)
Ideation Preparations and planning
Questions and reminders
Last minute communication Post -event Event
Others
Invitees
!
Risk factors
Administrator(s)
Ideation Preparations and planning
Questions and reminders
Last minute communication Post -event Event
Others
Invitees
R
ORGANIZING AN EVENT
CHANNELS
facebook e-mail sms in person phone
PLATTFORMS
AppInternet
ACTORS
administrator group members
nongroup members
ACTIVITIES INSIDE THE ECOSYSTEM
OUTSIDE ACTIVITIES
ASK QUESTIONS,EXPLAIN DELAYS / CANCELLATIONS,
DIVIDE TASKS
REMIND, ANSWER
QUESTIONS, COORDINATE
TASKS
CREATE AND SUBMIT
CREATE GROUPS
MANAGE
DELETE OR ARCHIVE RESPOND
REMIND
INVITE
DATE
LOCATION
ADMINISTRATOR
GROUP
TIME RANGE
MESSAGE
BECOME AN ACTIVE USER
1 MONTHS! 1 WEEK B.E.6 MONTHS ! 1 WEEK B.E.
EVENT
1 DAY ! 1 WEEK A.E.
DOWNLOADAND INSTALL
CREATE PROFILE
IMPORT CONTACTS
CUSTOMIZE SETTINGS
BECOME A CUSTOMER
SHARE PICTURES
DISCUSS EVENT,SEND THANK YOU NOTES
IDEATION AND PLANNING
INVITE
INVITE MORE PEOPLE
app store
Make room for dreams
PROSJEKTETABLERING PROSJEKTAVSLUTNING
AKTØRER
SAMARBEIDSPARTNERE FORSKER / PROSJEKTLEDER
FORSKNINGSINSTITUSJON LEDELSE
FORSKNINGSINSTITUSJON, ADMINISTRASJON
KANALER
MØTEMAIL NETTTELEFON PAPIR
SSUPERBRUKER
AKTIVITETER
PROSESSER UTENFOR CRISTIN
PROSESSER I CRISTIN
SØKE OM FINANSIERING
FORSKNINGSRÅDETREGIONALE FORSKNINGSFOND
INTERNE MIDLERREGIONALE HELSEFORETAK
NORDISK INNOVASJONKREFTFORENINGEN
HELSE OG REHABILITERINGEU
FINNE SAMARBEIDSPARTNERE FÅ NØDVENDIGE GODKJENNELSER
REKNSD
STØTTEBREVDATATILSYNETMATTILSYNET
KARTLEGGE TIDLIGERE FORSKNING
JSTORSCOPUS
GOOGLE SCHOLARPUBMED
WEB OF KNOWLEDGE / SCIENCEBIBSYS
ØKOSYSTEM FOR FORSKNINGSPROSJEKTER
GOOGLELINKEDIN
RESEARCHGATEFACEBOOK
OPPSTART
OPPRETTE PROSJEKTID I CRISISTIN
LAGE NYE PROSJEKTER
SØKE PATENT
PATENTSTYRETALTINN
VIDEREFORMIDLE / PUBLISERE RESULTATER
JOURNALERKONFERANSER
UFORMELLE SAMLINGER MEDIA
REGISTRERE FORSKNINGSAKTIVITET
S
AVSLUTNING
AVSLUTTE PROSJEKTET I CRISISTINHENTE DATA
HENTE DATA
LAGRE OG HENTE FORSKNINGSDATA
FINNE SAMARBEIDS!PARTNERE HENTE DATASØKE OPP
FORSKERPROFILER LASTE OPP FULLTESKT
LASTE OPP FULLTESKTLASTE OPP FULLTESKT
HENTE DATA
!Må skrive inn
mye av det samme flere steder
!Må skrive inne det samme flere steder!
Vanskelig å få på plass det juridiske i samarbeidsavtaler
PROSJEKTGJENNOMFØRING
BYGGE UT NETTVERKVELGE PUBLISERINGSKANALER
GOOGLE SCHOLARPUBMED
WEB OF KNOWLEDGE / SCIENCEBIBSYS
NVIIMPACT FACTOR
FORSKNINGSAKTIVITETER "DATAINNSAMLING, EKSPERIMENTER, ANALYSER OSV.#
SØKE PATENT
PATENTSTYRETALTINN
VIDEREFORMIDLE / PUBLISERE RESULTATER
JOURNALERKONFERANSER
UFORMELLE SAMLINGER MEDIA
LASTE OPP FULLTESKT
REGISTRERE FORSKNINGSAKTIVITET
SIkke tilstrekkelig
oversikt over hvem som gjør hva
!
INNRAPPORTERING AV ØKONOMI UNDERVEIS
FORSKNINGSRÅDETREGIONALE FORSKNINGSFOND
INTERN LEDELSEREGIONALE HELSEFORETAK
NORDISK INNOVASJONEU
!Må skrive inne det samme flere steder
!Publiseringspoeng
brukes til å bedømme individuelle forskere
Vanskelig å se hva som ligger inne til
godkjenning
!
SLUTTRAPPORTERING, RESULTATER
FØRE OPP PUBLIKASJONER
S
Mangler systemer for sikker lagring av og tilgang på forskningsdata
!
Vanskelig ånavigere i Cristin
!
INNRAPPORTERING AV RESULTATER
UNDERVEIS
FØRE OPP PUBLIKASJONER
S
HENTE DATA
SLUTTRAPPORTERING,ØKONOMI
FORSKNINGSRÅDETREGIONALE FORSKNINGSFOND
INTERN LEDELSEREGIONALE HELSEFORETAK
NORDISK INNOVASJONEU
HENTE DATA
Må skrive inne det samme flere steder
!
Forskere forstår ikke hvorfor de skal bruke tid på dette
!
Forskere forstår ikke hvorfor de skal bruke tid på dette
!
Hadde jeg sett en verdi med Cristin,
så hadde jeg lagt inn.
Når man oppdater en feil, er det umulig å rette den opp.
Må velge usannsynlige ting for å finne frem.
En bra database med et elendig grensesnitt med rigide dataregler.
Jeg vil ha ETT sted hvor jeg presenterer meg.
Open Access er utmerket, men jeg anstrenger meg ikke
for å få forskerne til å publisere innenfor dette.
Det er vel ingen som søker meg opp på Cristin
– det håper jeg da ikke.
Nyttig men vond å bruke.
CristINN og ikke CrisUT. Å vise ting i Cristin
er ekstremt tungvint.
Ecosystem thinkingDesigning for various devices is just a fraction of all that
needs to be considered
Even small startups can apply ecosystem thinking
It does not have to be too complicated
“The vast majority of maps that have ever been drawn by human beings have scarcely survived the immediate context
of their production.”
Tim Ingold, 2007