Download - Digital Steps Outside
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Out of Home & Social Media
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Tripp WestbrookExecutive Creative Director Firehouse
Alvaro MuirVice President, Digital MediaCBS Outdoor
Ian DallimoreDigital OOH StrategistLamar Advertising Company
Joel LunenfeldCEOMoxie Interactive
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Out of Home & Social Media
The Evolving Landscape
Social Makes the Experience
– Personal
– Rewarding
– Competitive
Panel Discussion
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The Evolving Landscape
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Advancements in Interactive Signage?
SEE VIDEO #1
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First Came The Digital Shift
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Then Came Dynamic, Personalized Messaging
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Hopefully not a Fad… For These People
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Then Came the Social Operating System
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Social Makes the Experience
Personal
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Dynamic & Real Time Messaging
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Sharing Live Personalized Content
Inwindow Outdoor and ZenithOptimedia
SEE VIDEO #2
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Giving Consumers a Stage
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Giving Consumers a Stage
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Giving Consumers a Stage
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Social
Interaction
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Social Makes the Experience
Rewarding
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They had fans submit their photos in their costumes to their Facebook Fan Page.
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Photos were chosen from their Fan photos and displayed on our digital boards.
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Driving Social Check-Ins
Billboard above American Eagle’s
flagship store in Times Square
Offers a 15% discount for checking in
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Crowd-sourced couponing bring discounts and customers
Socially spread deals share value with customers and attract normally hard
to reach patrons to businesses
Group Rates Apply to Everyone
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Real Time Offers
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Social Makes the Experience
Competitive
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Bars Become More Social
Digital Jukeboxes & Apps
Integration of Foursquare,
Facebook, Twitter, and Flickr
into hardware
– “Meet the Mayor” incentives
– Display FB and Twitter streams
– FB Events integration
– Ecast
– Touchtunes
Roqbot - App based jukebox
– Creates a competition in the venue
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Outdoor Social Gaming
Yahoo! Bus Stop Derby
Interactive displays at bus stop
San Francisco residents invited to
represent their neighborhood
Play super-size versions of Yahoo!
mobile games against others
Over 60,000 people played
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Socially Connected Gaming
pearl media llc
SEE VIDEO #3
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Anything can be an Interactive Canvas
Hot Wheels “Stunt Racing Challenge” created on building
Projection Mapping In Sydney, Australia
SEE VIDEO #4
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“The future is already here—it’s just not very evenly distributed.”
- William Gibson
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The Panel Discussion