Download - Digital Signage Club
DS CLUB
The Digital Signage Agora for Marketers & Technologists
D i g i t a l S i g n a g e C l u b . c o m
SOME HINTSGlobal Digital Signage (ds) market in 2017 will reach B$13,8
B$13,8
N
SW
USA, China & Europe are the leaders
DS is still in the marketing push phaseMarketers are more & more
interested (pull phase)The market is lead by the advertising
demandMore than 1.000 providers worldwide
…and a lack of standards, methods and professionalism
• A lot of concurrence instead of team spirit
• M2M is landing into the DS market, incrementing providers
• Mobile convergence is going to be a reality for interactivity
WHAT’S THE PURPOSE• The Digital Signage Club is a place
for all DS professionals that look for information, news, tools, hiring, documents, directory, methods, RFPs and many other stuff DSC’s moderators
are at the service of providers and clients
The idea is that the club is virtually owned by the providers and the members, they must shape their club at their taste.
It’s the place that both providers and members will exchange requirements and solutions
In conclusion is the place to increase the business and improve the client’s satisfaction
The main objective is to easy the communication between the providers and the clients but also amongst them
ORGANIZATION
DS Club
Providers
DirectoryMembership for
Individuals
Members
RFPs Library
Advertising, SponsoringBlog
Tools Customer Service CentreProviders
Common Areas Marketers
& Others
PROVIDER• The Provider area is mainly built around the
directory.• A provider can provide all the information
that he wants• Three main groups of providers:
– DS Providers– Advertising providers (media agencies & owners)– Events (any company organizing DS events)
• A provider may also be a member• A provider as everybody has access to the
blog and advertising services.
MEMBER• The member area is built around the needs from the marketers• Before becoming a member, there is a visitor’s status for any individual that
logs into DSC
The visitor can become a member clicking on the member login (upper right)
A member has access to the member’s areaIf a member wants to have a full access to the facilities (e.g.: Customer Service Centre), then he needs to become a Premium member (it cost 4€ a month)
MEMBER’S AREA
Document zone: For the ones interested to look for a document on a specific subject. The differentiator, is that anyone can propose subjects and could be even sponsored by one of our registered company.
Tool box: Here you’ll find a series of tools that can be used to calculate the TCO, CPM, GRP and so on. Here again a tool could be sponsored.
RFP: A company interested in this market could leave its own RFP/ RFI / RFQ and be visible by a selected number of our providers (selected thru their credentials) that will meet clients criteria (e.g.: geography)
Customer service center: It is a service offered only to the Premium members that would like to get answers to their questions whatever they could be technical, marketing, content, installation… So far this service is offered only thru the email but in short it will be thru a call center.
HIRINGThe candidate can deposit his CV on
the database and would cross the box confidential or not giving the
visibility that he wantsHiring can be used by two profiles: the candidate or the hiring company
The company would be able to deposit its offers to the database (there is a cost for such a service)
Once that done, the company can receive directly the candidate interest or the other way around
• I need to make some marketing research• I need to find a specific provider for my project• I need to know the providers on my
geographical zone.• I need to find a partner in a specific country• I have a project and would like some providers
to tell me how to collaborate• I have an announcement for the market• I want more visibility for my commercial
documentation• I have to hire a specialist• I need some tools for my projects• I need to be certified • I want to be assessed by an expert on my
strategies.• I want to be sponsored• I want to advertise my company• I need an immediate assessment• I need some marketing information on the DS • I want to share information from my project in
order to solve a problem• What are the mandatory’s field in a project
that we don’t have to forget
FREQUENT USE
DS CLUB
@ClubSignage