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Project Management & Budge2ng for non project
managers Master of Convergent Media
Claudia Sagripan2
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Agenda • Project Management Principles
– What is Project Management – Stages of a project – Project Management Methodologies – Waterfall vs Agile
• Project Delivery – Resourcing – Artefacts – Risks & Issues – SoC-‐skills
• Budge2ng – Billing models – Profitability
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PROJECT MANAGEMENT PRINCIPLES
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Client expectation
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What is Project Management?
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The Iron Triangle
Simple truths: -‐ There is always a customer -‐ There is always a project team -‐ There is always a goal -‐ It comes down to managing the iron triangle
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Stages of a Project
6
Ini2a2on – The Idea
Defini2on – What (requirements)
Design – How? Prototyping
UX/UI
Development – Build
Test
Deployment – Launch/Go Live
Review & Follow up -‐ Maintenance
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Stages of a Project
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Typical project flow diagram
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Project Methodologies • Waterfall • Agile • Cri2cal Path Method • Prince 2 • PMBok • Six Sigma/Lean • SoCware Development Life Cycle (SLDC) • Extreme Project Management • And many more…
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Waterfall Methodology
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Agile Methodology
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Atlassian’s Jira Introduc2on
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Sample burn down chart
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Project Methodologies cont. Agile vs. Waterfall
Waterfall! Agile!“Comfortable slipper” – easy to understand and buy into!
Less familiar; stakeholders might need educating!
Emphases command and control communication style with strict protocols !
Encourages constant and informal communication between all stakeholders!
Define all knowns and unknowns upfront before commencement!
Build understanding of end product over time while delivering increments!
Difficult to respond to change! Change friendly!Scope, cost & timings defined up-front! Scope and cost may change during
development!Focus on documentation + presentation!
Focus on face time + collaboration!
All functionality generally delivered together = longer lead time!
Iterative delivery of functionality = faster time to market!
Focus on finite project dates with a clear expected outcome!
Focus on early delivery and continuous improvement!Claudia Sagripan2, Digital Na2on 16
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PROJECT DELIVERY – KEY ISSUES
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Resourcing
• Determine quickly what resources you will need • Determine who the best people are • Approach their line manager and check on their availability
• Assuming they are available put their name down against the relevant tasks in your project plan
• Get your project plan into the Project Management Officer/Traffic or equivalent and get it baselined as soon as possible
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How do you measure success?
• Project Objec2ves: Milestones, on 2me, on budget
• Quality Deliverables • Effort and Cost Tracking • Project Performance
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Key artefacts • Milestones – as per the Statement of Work (SOW) • Solu2on Design • IA/ROM • Kick off pack • Charter/Stakeholders • Project Plan/Gank Chart: MicrosoC Project/Excel • Budget • Communica2on Plan • Risk Management Log Plan • Training Plan
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Risk Matrix
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Common Risks & Issues
• Technical glitches • Didn’t deliver to brief • Timeline slippage • Scope creep • Poor results • Poor quality • Cost blow out • Unreasonable client
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Communica2on
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Align expecta2ons
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Bring people along on the journey
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Types of conflict
Conflict is not always nega2ve. • Confron2ng (problem solving, integra2ng, collabora2ng or win-‐win style)
• Compromising (“Give and take “style) • Smoothing (accommoda2ng or obliging style). • Forcing (compe2ng, controlling, or domina2ng style)
• Avoiding (withdrawal) Claudia Sagripan2, Digital Na2on 29
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Discussion
What challenges/problems did you face in your project?
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BUDGETING
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Common Billing Models
• Three phase = Scope up front, Produc2on 50% produc2on 50% at the end
• Time & Materials – bill at the end of each month • Top & Tail – 50/50 Start & Finish • Pre bill – All up front • Post bill – All at the end • Monthly accrued – tally % complete at the end of each month
• Retainer – agreed fixed amount per month for services
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Budge2ng -‐ WBS
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Rates
Mul2media/Anima2on • External script writer $250-‐$1000 • Professional voice over $150+ • Produc2on/videographer $1500
per day • Post produc2on $650 per day
(depending on complexity • Royalty free music $15+ • Digital Produc2on $650+ Real footage Minimum $2,500 ($1,000 per minute) Digital/anima2on Minimum $1,500+
Development/Digital Agency • IT Project Manager $1000+pd • Digital Project Manager
$800+pd • Informa2on Architect $180-‐200
ph • UX Analyst/Director $160-‐250
ph • Senior Producer $160-‐200 ph • Designer -‐ $160-‐200 ph • Web Developer $160-‐200 ph • Mobile App developer
$160-‐225 ph
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Group Exercise
Breaking into groups of 3-‐4 people • Allocate your budget of $100K for a mobile app across the phases of a project
• Include major ac2vi2es in each phase
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Recap – Phases of a Project
1. Scoping 2. Design 3. Build 4. QA/Tes2ng 5. Launch & delivery
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Profitability
• PROJECT PROFITABILITY Profitability of clients, projects or accounts has a major effect on cash flow. • Ques2on: How can you nega2vely affect the profitability of a project?
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Profitability
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Source: SODA Agency Workflow Management Report Sept 2015
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Profitability cont.
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Source: SODA Agency Workflow Management Report Sept 2015
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Profitability & Change Requests
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!
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Tools
• Jira (Atlassian) • Asana • Basecamp • Trello • Excel • Office 365
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Resources Reading • Project Management Methodologies hkps://www.wrike.com/library/ebooks/pm-‐methodologies/
• A Girl’s Guide to Project Management hkp://www.girlsguidetopm.com
• The Digital Project Manager hkp://www.thedigitalprojectmanager.com/
• Agile Overview hkp://www.agile-‐process.org/ • Twelve Principles of Agile hkps://www.agilealliance.org/agile101/12-‐principles-‐behind-‐the-‐agile-‐manifesto/
• Project Team Communica2on Plan -‐ hkp://exceltemplates.net/planner/project-‐team-‐communica2on-‐plan/
• Discovery Workshop Canvas – Bringing people along on the journeyhkp://thesodareport.com/2015v1/marketers/agency-‐client-‐communica2on/
• Project Smart hkps://www.projectsmart.co.uk/tools.php
• SoDA Speaks State of Agency Workflow Management hkp://www.slideshare.net/sodaspeaks/the-‐soda-‐report-‐on-‐the-‐state-‐of-‐agency-‐workflow-‐management
Workshops and training • www.digital-‐na2on.com.au Email: claudia@digital-‐na2on.com.au
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