Download - Digital marketing, personal recap
Digital Marketing
Personal recap - year 2010/2011
Themes viewed
Ø Social Networking
Ø Social Influence
Ø Presentations tools
Ø Monitoring tools
Ø Others
Social Networking
" We have seen during the year different concepts, such as:
" Facebook, Twitter - they are of course the most unavoidable social networking tools today
Social networking concepts
But we also had the chance to understand better how the other tools works, and that there is plenty of them, that individuals and companies should use for a better communication
" Overviewing these concepts and tools was enriching because I did not used to be good at this. Thanks to this course, I have realized that social networking can now impact marketing and communication for every company
" They are certainly the tools that must be used today - either to enhance awareness, or to increase online reputation, or to generate more revenue
" I am glad I could understand this, because for a future professional experience, I am sure it will be helpful to know how to play with social medias
Social networking impact
Social Influence
" We have understood that today, we talk more about a community management rather than a market target
" People gather according their interests, hence the importance of getting influencers who can spread the company's communication toward its community
Social Influence concepts & tools " One of the key concept to monitor one's online
reputation it to measure the influence
" Klout, is one of the tools we have used the most, but the other are also helpful.
" I will definitely try to implement the use of it within a future professional experience
Social influence and consequences
Th e s o c i a l rewa rd i n g concept was completely new to me, but I found this part of the class very interesting. I still believe that rewarding loyal social follower is a great idea in terms of brand image and brand equity
Monitoring tools
" We had the opportunity to see how to monitor our online reputation thanks to several tools such as:
Monitoring tools
These tools have been helpful for collecting data, or gathering the different social media accounts.
It inverts the process, now the data comes to you, not the opposite
These are very clever tools to use, and the course learn me that
I might use them in a future professional experience
Presentation tools
Presentation tools My favourite one was Prezi, because it is easy to use, very simple to understand, and the result is very different from a basic PowerPoint presentation. It is fun, and impelling. since I have discover this tool, I have done many of my personal presentations on Prezi
I also liked lot Slideshare for its free access to many study, made by other members. It is very helpful for my other courses and I found great content, as if it was a research engine
These both tools had the greatest impact in me for these reasons
Others - Conclusion
" We also learn how to keep a blog, and for me it was the first time
" The weekly articles widen our knowledge of hotel marketing
" Through the exercises made in class, I have discovered the trends and that was really interesting
" I am willing to write my thesis about luxury brand ans social medias, and this class gave me a great overview of all this field