![Page 1: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/1.jpg)
DANIEL CASARINITALIAN DESIGN FARM - ADV MEDIA LAB
EMANUELE ANSELMIITALIAN DESIGN FARM - ADV MEDIA LAB
DIGITAL MARKETING INTERNAZIONALE 2020 &DIGITAL TRANSFORMATIONUNIVERSITA’ POLITECNICA DELLE MARCHE DIPARTIMENTO DI MANAGEMENT / ECONOMIA E GESTIONE DELLE IMPRESE
![Page 2: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/2.jpg)
CHI SIAMO
![Page 3: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/3.jpg)
[ ADV MEDIA LAB ]Inbound marketing, conversion rate optimization e growth hacking per aziende intelligenti
Uniamo tecnologia, metodo, formazione e le migliori strategie di marketing digitale, per aiutare e garantire a startup e aziende di qualsiasi dimensione, una crescita sostenibile e massimizzare i loro profitti.
![Page 4: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/4.jpg)
[ ITALIAN DESIGN FARM ]Creative, resilient + italian innovatorsInternational marketing partners for success
Italian Design Farm è oggi una startup innovativa digitale incubata da Adv Media Lab. Sviluppiamo strategie di marketing digitale evolute con l’obiettivo di favorire (e misurare) la crescita internazionale delle eccellenze del Made in Italy orientate al design.
![Page 5: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/5.jpg)
Inbound marketing
Digitalstrategy
Website optmization
Strategia, innovazione e crescitaItalian Design Farm è un gruppo di professionisti con un focus specifico
nel marketing internazionale e nell'innovazione digitale.
![Page 6: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/6.jpg)
CHI SIAMO
![Page 7: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/7.jpg)
1. IL CONTESTOMovimenti...
![Page 8: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/8.jpg)
8
![Page 9: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/9.jpg)
9
![Page 10: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/10.jpg)
10
![Page 11: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/11.jpg)
11
![Page 12: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/12.jpg)
12
![Page 13: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/13.jpg)
13
![Page 14: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/14.jpg)
2. MARKETING DIGITALE INTERNAZIONALEScenario e significato
![Page 15: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/15.jpg)
![Page 16: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/16.jpg)
![Page 17: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/17.jpg)
![Page 18: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/18.jpg)
![Page 19: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/19.jpg)
![Page 20: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/20.jpg)
![Page 21: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/21.jpg)
![Page 22: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/22.jpg)
![Page 23: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/23.jpg)
![Page 24: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/24.jpg)
![Page 25: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/25.jpg)
25
“The mobile device is now the television, and the television is now the radio.”
Gary Vaynerchuk
![Page 26: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/26.jpg)
![Page 27: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/27.jpg)
27
Video first
![Page 28: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/28.jpg)
28
![Page 29: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/29.jpg)
29
I messaggi dominano
![Page 30: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/30.jpg)
![Page 31: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/31.jpg)
![Page 32: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/32.jpg)
Conversazioni private
Difficili da raggiungere
Nuove metriche di successo
![Page 33: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/33.jpg)
33
![Page 34: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/34.jpg)
![Page 35: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/35.jpg)
35
![Page 36: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/36.jpg)
36
“Siamo passati dall’internet della conoscenza all’internet dell’esperienza.”
Kevin Kelly
![Page 37: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/37.jpg)
37
La tecnologia e il comportamento dei “consumattori” si evolveranno in modo
imprevedibile da qui ai prossimi 4 anni.
![Page 38: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/38.jpg)
3. LO SCENARIO STRATEGICO E OPERATIVOInbound marketing e digital transformation. Best practices...
![Page 39: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/39.jpg)
Il design Made in Italy è sinonimo di eccellenza ed eleganza; il suo punto di forza è
la capacità di unire la qualità artigianale all’innovazione, grazie al genio italiano di
imprenditori e progettisti.
![Page 40: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/40.jpg)
Creare un prodotto è (sempre) più facileDistribuirlo è (sempre) più difficile
![Page 41: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/41.jpg)
41
I canali di comunicazione sono sempre più saturi
Nascono costantemente nuovi canali
![Page 42: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/42.jpg)
42
...e nasce costantemente la necessità di un nuovo approccio di marketing.
![Page 43: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/43.jpg)
43
Dove puoi fare la differenza?
![Page 44: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/44.jpg)
LA MIGLIORE STRATEGIA DI MARKETING DI SEMPRE?
LA CURA
![Page 45: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/45.jpg)
Tutto parte dalla progettazione di un’efficace architettura dell’informazione misurata sul target audience
![Page 46: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/46.jpg)
+40%Tempo sul website
+110%Lead generati
![Page 47: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/47.jpg)
Tutto parte dalla progettazione di un’efficace architettura dell’informazione misurata sul target audience
![Page 48: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/48.jpg)
+365%Accessi al website
+150%Pagine visualizzate
![Page 49: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/49.jpg)
49
Potenziare tutti i canali per aumentare la brand awareness
![Page 50: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/50.jpg)
Ripensare il ruolo del paid
![Page 51: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/51.jpg)
Campagna Index Dubai 2016
![Page 52: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/52.jpg)
+80%Lead generati
![Page 53: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/53.jpg)
Campagna video marketing Light + Building
![Page 54: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/54.jpg)
Investire in storytellingdi prodotto (e non)
![Page 55: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/55.jpg)
![Page 56: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/56.jpg)
Ma soprattutto… avviare strategie di marketing che comprendessero l’inbound
![Page 57: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/57.jpg)
Il termine Inbound marketing indica una modalità di marketing centrata sull'essere trovati da potenziali clienti (outside-in) in contrasto alla modalità tradizionale, detta
anche outbound marketing (inside-out) che è imperniata su un messaggio direzionato
unicamente verso il cliente.
![Page 58: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/58.jpg)
Tecnologia Metodo Persone
![Page 59: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/59.jpg)
![Page 60: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/60.jpg)
Esperienza Regole Decisioni
![Page 61: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/61.jpg)
61
![Page 62: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/62.jpg)
62
![Page 63: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/63.jpg)
Investire in influencermarketing e advocate
![Page 64: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/64.jpg)
![Page 65: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/65.jpg)
(Social) network professionali
![Page 66: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/66.jpg)
66
![Page 67: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/67.jpg)
67
![Page 68: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/68.jpg)
![Page 69: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/69.jpg)
“Sperare non è una strategia.”Marco Montemagno
![Page 70: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/70.jpg)
Perché funziona?
![Page 71: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/71.jpg)
Perché funziona?
![Page 72: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/72.jpg)
Perché funziona?
![Page 73: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/73.jpg)
“The law of attraction only works if you do.”
Gary Vaynerchuk
![Page 74: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/74.jpg)
sostantivo
il trambusto > bustle, hustle, fuss, commotion, confusionla spinta > boost, push, thrust, drive, shove, hustle
verbo
affrettarsi > hurry, rush, hasten, hustle, speed, scramblespingere > push, drive, propel, urge, shove, hustlefar fretta > rush, hustle
[ Hustle ]
![Page 75: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/75.jpg)
![Page 76: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/76.jpg)
![Page 77: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/77.jpg)
![Page 78: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/78.jpg)
![Page 79: Digital Marketing Internazionale 2020 & Digital Transformation](https://reader031.vdocuments.us/reader031/viewer/2022030317/586fa1701a28abcc238b6b85/html5/thumbnails/79.jpg)
DANIEL CASARIN@daniel_casarin
Grazie!Domande?
EMANUELE ANSELMI@anselmanu