W H A T I S

DIGITALMARKETING?

Email

Blogs

Website

Social

Video SearchEngines

Start Being Social• Content: Share new use

cases, trends, industry news, promotions

• Action: Choose one social media platform to publish on regularly before expanding to more.

Strengthen YourWebsite• Content: Get found online by

showcasing your expertise through certifications, case studies, benchmarks and reviews.

• Action: Set up Google analytics to review your website traffic and invest in inexpensive SEO tools.

Send an Email Campaign• Content: Reach out to prospects and customers with new

solutions, product updates or promotions. Be sure to include a clear Call to Action.

• Action: Leverage your strategic vendors’ co-branded campaigns and content.

72%of buyers begin

with a Googlesearch

Emailmarketing

has an ROI of

4300%

Average customer visits a website

28 times before contacting sales

76% ofprospects relyon customer

references

����� 90% of decision makers saythey never respond to cold outreach

If you’re not investing in digital marketing activities, you’re going to be left behind.

YO U R B R A N D I S C R I T I C A LClearly define your value proposition.

Specialization • Differentiation • Market

Why is digital marketing so important?

70% of decision makers usesocial media to help make their decisions

with Biggest Revenue Impact:1) Email2) Search Engine Optimization (SEO)3) Search Engine Marketing (SEM / Paid Search)

50% of buyers won’t buyfrom a company withoutan online presence

�����65% of the buyingdecision is madebefore talking to sales

Partners executing Digital Marketing are seeing

4x the pipeline compared to those who don’t

I T ’ S N OT E N O U G H TOJ U S T B E O N L I N E .

Provide great content to get great leads.

✓Whitepapers

✓Analyst Reviews

✓Best Practices

Digital MarketingP RO G R A M S

Resources• Brand Muscle, 3 Digital Local Tactics You Should Adopt in 2015. http://brandmuscle.com/blog/infographic-three-digital-local-marketing-tactics-adopt-2015/• Heidi Cohen, How the 2015 B2B Purchase Decision Process Has Changed. http://heidicohen.com/2015-b2b-purchase-decision-process/• IDC, Time for Something Powerful: The Future of Tech Marketing• Mojo Marketing, The ‘Social Selling’ Gold Mine. http://toolbox.channelpartnersonline.com/videos/2015/11/linkedin-the-social-selling-gold-mine.aspx?cmpid=pho-• ReadyTalk, 12 Webinar Stats You Need to Know. https://www.readytalk.com/blog/christine-nguyen/12-webinar-stats-you-need-to-know• Robert Half Technology and The Creative Group, Are Companies Structured Correctly for Digital Marketing Success.

http://www.marketingprofs.com/charts/2015/28810/are-companies-structured-correctly-for-digital-marketing-success-infographic#ixzz3ryTOE0Mm• SAP, “LinkedIn Sales Navigator” Program. • Sirius Decisions 2015 Customer Advocacy and Engagement Study.

https://www.brighttalk.com/webcast/7489/161345?utm_campaign=channel-feed&utm_content=&utm_source=brighttalk-portal&utm_medium=web&utm_term• Syndacast, Digital Marketing Trends 2015.

http://3.bp.blogspot.com/-iFLBTiCpp4E/VJkytPb8IPI/AAAAAAAAtX8/K0XQtLMrX-U/s0/Digital-Marketing-Trends-2015-infographic.jpg• Webmarketing123, 2015 State of Digital Marketing.

http://go.webmarketing123.com/rs/webmarketing123/images/2015-State-of-Digital-Marketing-Report-Final.pdf

partner-path.com

SUCCESSDigital Drives

START A

BLOGHOST A

WEBINARCREATE A

VIDEO

Answer common questions,

guest content, best practices and tips.

#1 benefit of digital marketing is the ability to interact

directly with your customers.

Create an email and invite prospects and customers. Showcase your successes with a customer panelist.

Over 60% of marketers are using

webinars as part of their content marketing

programs.

Highlight a new customer, create a how-to or solution

demo.

7 out of 10marketers consider

video the most effective content marketing

medium.

• Define your value proposition and create clear messaging that sets you

apart.

• Prioritize resources to build, manage and execute a digital marketing strategy.

• Create compelling content for your digital marketing programs. Assign content creation to different experts within your organization.

• Make a calendar to create and post content in order to keep your content fresh.

• Start small and focus on 2-3 digital marketing channels at first. Be consistent and regular. Don’t “set it and forget it” or start/stop your digital marketing efforts.

• Execute, Measure, Tweak, Repeat!

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46%of marketing

executives hire talent to focus on digital marketing