![Page 1: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/1.jpg)
CREDENTIAL 2016
O’range! Communication
![Page 2: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/2.jpg)
Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than some companies’ ability to adapt.
“ “ ---- Brian Solis Digital Analyst ----
CREDENTIAL QUOTES
O’range! Communication
![Page 3: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/3.jpg)
Digital marketing is a broad term that refers to various and different promotional techniques deployed to
reach customers via digital technologies.
O’range! Communication
CREDENTIAL WHAT IS
Digital Marketing
![Page 4: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/4.jpg)
O’range! Communication
![Page 5: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/5.jpg)
EMAIL&CONTENT
O’range! Communication
CREDENTIAL KIND
SEM&SEO SOSMED APPS & WEB PB
GDN VIDEO MOBILE ADS
![Page 6: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/6.jpg)
O’range! Communication
CREDENTIAL SEM&SEO SEARCH ENGINE MARKETING: SEARCH
![Page 7: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/7.jpg)
O’range! Communication
CREDENTIAL SEM&SEO SEARCH ENGINE OPTIMISATION
![Page 8: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/8.jpg)
CREDENTIAL GDN
O’range! Communication
SEARCH ENGINE MARKETING: DISPLAY
![Page 9: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/9.jpg)
O’range! Communication
CREDENTIAL SOCIAL MEDIA
Social Media strategy Maintenance Content production Creative materials Handling complaint
SOCIAL MEDIA
![Page 10: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/10.jpg)
O’range! Communication
CREDENTIAL APPS & WEB APPLICATION & WEB DEVELOPMENT
APLLICATION DEVELOPMENT
![Page 11: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/11.jpg)
CREDENTIAL VIDEO
O’range! Communication
CONCEPT – PRODUCTION - OPTIMIZATION
SEARCH ENGINE MARKETING: VIDEO
![Page 12: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/12.jpg)
CREDENTIAL PROGAMMATIC BUYING
Make searching or click
Go To landing page
Transaction
Ads will appear facebook and partner network
User
Calon Customer
O’range! Communication
PROGRAMMATIC BUYING
![Page 13: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/13.jpg)
CREDENTIAL EMAIL & CONTENT
O’range! Communication
EMAIL BLAST & CONTENT PRODUCTION
![Page 14: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/14.jpg)
CREDENTIAL MOBILE ADS
O’range! Communication
MOBILE ADERTISING
SMS BROADCAST SMS TARGETED LBA INTERSTITIAL BANNER
APPLY NOW
![Page 15: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/15.jpg)
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
adalah alternatif layanan komunikasi terdepan untuk
mendapatkan & memproses potensial buyer lebih cepat dan menarik.
“ “
![Page 16: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/16.jpg)
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
LBA SMS PRIVATE SMS TARGETED
![Page 17: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/17.jpg)
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
SMS Broadcast
Bank Mandiri: KPR Bunga ringan dapatkan hadiah langsung BMW 5. Minat, klik link ini htttp://bankmandiri.co.id/kodeunik. Kami akan menghubungi anda.
Klik Link
±8 Detik, customer dihubungi Klien
![Page 18: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/18.jpg)
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
TOUH ME WE WILL CALL YOU
Widget on landing page
LANDING PAGE
![Page 19: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/19.jpg)
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
1. Branded Phone Number; 2. Branded Landing Page; 3. Customize IVR (Interactive Voice Response); 4. Realtime reporting; 5. Token Status Notification; 6. Targeted Customer; 7. 5 number for Call Center or more.
THE FEATURES
![Page 20: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/20.jpg)
CREDENTIAL EXLUSIVE PRODUCT
O’range! Communication
REPORTING
![Page 21: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/21.jpg)
AUDIO
IMAGE
GAMES
TEXT
VIDEO APPLICATION
GADGET: • FUTUREPHONE • SMARTPHONE • TABLET • DESKTOP
O’range! Communication
CREDENTIAL MATERIALS
![Page 22: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/22.jpg)
O’range! Communication
CREDENTIAL WHY
TRADITIONAL MARKETING
DIGITAL MARKETING VS
![Page 23: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/23.jpg)
CREDENTIAL BENEFIT
BENEFIT DIGITAL MARKETING • LOW COST
• LARGE COVERAGE
• TRACKING
• MEASURABLE/ROI
• TARGETED
• ENGAGMENT
• REAL TIME
• DIRECT
• VIRAL
O’range! Communication
![Page 24: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/24.jpg)
O’range! Communication
CREDENTIAL MEDIA
• PAID MEDIA
• OWNED MEDIA
• EARNED MEDIA
![Page 25: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/25.jpg)
O’range! Communication
CREDENTIAL DIGITAL JOURNEY
![Page 26: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/26.jpg)
O’range! Communication
CREDENTIAL WE ARE
STUDY CASE
![Page 27: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/27.jpg)
CREDENTIAL STUDY CASE
O’range! Communication
![Page 28: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/28.jpg)
CREDENTIAL STUDY CASE
O’range! Communication
![Page 29: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/29.jpg)
O’range! Communication
CREDENTIAL STUDY CASE
Months of Each Acquisition Sources CASE: PAY TV SUBSCRIBER - Country: Indonesia Pada kasus ini First Media untuk mendapatkan konsumen dengan melakukan offline/event memerlukan cost 300.000/konsumen. Menggunakan Agency X dengan melakukan paid media digital, budget yang di gunakan untuk mendapatkan konsumen sebesar 225.000/konsumen. Setelah menggunakan Jatis nilai akusisi dapat di tekan menjadi kisaran 100.000/konsumen.
CPA
(ID
R)
75.000 0
300.000 225.000 150.000
Month 1 Month 2 Month 3
Jatis/O’range!
Agency X
Offline CPA
![Page 30: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/30.jpg)
O’range! Communication
CREDENTIAL STUDY CASE
OLAP atau on line application merupakan campaign yang kita buat berdasarkan basis dari on line register untuk mereka yang akan memiliki kartu kredit.
Platform yang digunakan melalui digital ads.
OLAP
Campaign
![Page 31: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/31.jpg)
CREDENTIAL STUDY CASE
OLAP Campaign materials
Campaign online application (OLAP) memiliki target KPI 10.932 leads/ conversion. Selama 4 bulan, campaign ini berhasil melebihi target yaitu 13.966 leads/ conversion.
O’range! Communication
![Page 32: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/32.jpg)
O’range! Communication
CREDENTIAL CLIENTS
![Page 33: Digital Marketing Credential O'range! Communication 2016](https://reader034.vdocuments.us/reader034/viewer/2022042706/587380381a28ab272d8b4a25/html5/thumbnails/33.jpg)
T H A N K Y O U
O’range! Communication