Digital Marketing is More of A Personalized Approach
80% Digital Channels; 20% other channels
The 80:20 rule indicates 20% of workforce contributes to 80% of
revenue. Websites
SocialMedia
SEO &
PPC
EmailMarketing
VideoMarketing
InboundMarketing
Digital Marketing Avenues
In 2015, the number of worldwide email users will be nearly 2.6 billion. By the end of 2019,
the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email
by year-end 2019
In 2015, the number of emails sent and received per day was over 205 billion; the
figure is expected to grow by 3% over the next 4 years, reaching over 246 billion by the end
of 2019!
Click-through-rate (by industry)
Click-to-open rate (by industry)
Email Marketing Stats Industry-wise
Email Marketing Types
Personalized Marketing
Online Newsletter Marketing
Article Marketing
Tips Marketing
Infographic Marketing
Drip Marketing
Pop up Marketing
Photo Mail Marketing Logo Marketing
H2H Marketing
Event Based Marketing
Piggyback Marketing
Mobile App Marketing
Global Marketing - No longer a game of chances!
Think Global Act Local!
• Internet enabled marketing tools
• IP momentum/VOIP Services) to create virtual cross-cultural offices
• Multi-media localization for targeted regions
• Multi-lingual marketing website & regional insights
Idea Marketing- How to Get your Idea Funded
You don’t sell an idea; you sell a change to
transform the future!
Make your idea bullet proof
Seek a mentor’s advice
Seek government financial aids
Find a good investor
Mobile App Marketing
Mobile apps drives 20% of all ecommerce sales, business profits are huge!
• Convenience• Customization• Longer reach • Fast & easy integration• Make Money• PR integration• Competition
Mobile App Marketing boosts selling power for B2B/B2C Companies
80% of consumers spend their time on mobile apps
Mobile app usage grew by 76% by 2014
Mobile apps now account for more than half (52%) of total time spent on digital media
Smartphone users spent 89% of time using mobile apps
Multi-channel Marketing- a norm today
It is easy to complete desired conversations through preferred channels!
Thanks to multi-channel marketing!
How to do Multi-channel Marketing?• Ad words PPC Ad Extensions• Direct mail Featuring URLs• Television Hashtags
Data-driven multi-channel marketing with largest spending growth and performance chart
Multi-channel Marketing is a norm today
Marketing Automation sets Marketers Free
Lets achieve more with Less, beating human efficiency!
Marketing Automation types:
Lead Management
Marketing campaigns
Sales process Management
Website visitor tracking
Surveys/PollsNotifications/Follow-ups
Customer segmentation
Internal Marketing - Begins Internally
Internal marketing begins with own employees, own team, and own
organizational staffs
Internal Marketing Types• Emails & Newsletters • Internal launch campaigns• Events• Company walls/staircases/Elevators• Training• Screen messages
Internal Marketing begins Internally!
Competing for Talent
Offering a Vision
Training Employees
Rewarding Performance
Empowerment
Knowing Employee’s Needs
Stressing TeamworkInternal Marketing Activities
Internal Marketing Activities
Local Marketing- How to Build your Brand Locally
How to develop cost-effectivelocal marketing campaigns?
• Social Media• Free Classifieds• Reciprocity Advertising• Press Release• Events• Networking• Maximizing your Mailing List• Website• Search• Mobile
LocalDirectory
Promotion
TaxiMarketing &
Mgmt
Social media
Marketing,Google+
CoupanMarketingpromotion
Picture Marketingpromotion
Video Marketing
Promotion
Onpage website
Optimization
Event Sponsor
Marketing
Channel Marketing
Channel Marketing includes a network of
channel partners,
distributors or resellers
Direct to End-Users
Sell via Dealer Network
Sell via a Value Added
Reseller
Three main types of distribution channels
Channel Marketing – Identify your major channel to market
A wide variety of channels from producer to final user
Agents Distributors
Dealers Intermediaries
Final Customer/End-user
Distribution Channels
Channel Marketing cycle
How Channel Marketing Works!
Action Steps
• Segment products available to partners
• Create Tiered Partner Program for each channel partner
• Test your strategy
Chart your channels in a Channel Blueprint to visualize your routes to market-all in one place!
Personalized Marketing
1:1 PERSONALIZATION! PLEASE THE AUDIENCE OF ONE RATHER THAN MANY!
Personalized shopping experience
Personalization takes Customization a step further
• Buyers journey-optimized & cross channeled
• One-to-one marketing
• Create personalized experience (emails, gift marketing, specialized newsletters etc.)
How often would you like to be contacted by a retailer within 30 days period whose site you left just after one-time visit?
Today's customers are willing
to trade data for
more personalizedexperiences
Accounts Based Marketing – Optimizes strategic customer accounts
• Build stronger customer relationships with individual accounts
• Target new accounts
Marketer's ABM Tactics
70%of marketers
are fully or partially committed to ABM
46%of ABM team
are collaborating with
other marketing teams
to get help
ABM Eco system is customer-focused-Insight-led-Tech-enabled
20%of ABM team
equipped with full programs
Looking for support to become successful
Hyper-personalization
Techniques
Behaviourthat fits to the
account purpose
Large Account
Named Account
Industry / Segment Account
Broadbased demand
Customer Lifecycle
Types of ABM Accounts employed today...
58% 77% 48% 39% 17%
ABM Strategy is about influencing a targeted account that reflects in the marketing system...
Account basedIndividual
decision-makers
Gift Marketing turns Smiles into Sales
• Position brand at the top of the mind
• Generate Brand awareness
• Generate positive
emotions through gift marketing programs
Corporate giving
Membership
Annual giving
Major gifts
Capital Campaigns
Personalized Gifts
Gift / Bulk Buy Marketing – Identify, the right matching gift champion
You
Direct Marketing is about getting Direct
• Direct mail• Telemarketing• Email marketing• SMS (Text Marketing)• Leaflet marketing• Exemplary Customer
Service Marketing • Experiential Marketing• Social Media
Direct Marketing mediums
Direct Marketing –Direct Marketing is now a dialogue...
40%20%
40%
List
Offer
Creative
Partner Marketing to build profitable mutual relationships
• Co-marketing• Co-branding• Cross-
marketing
Partner Marketing – The Power of Partnership
60%
71%
Underperformers
outperformers
7 out of 10 CEOs of outperforming organizations are now orchestrating their partner network harnessing the power of social media
50%
72%
UnderperformersOutperformers
72% of CEOs in outperforming organizations have boosted successful partnerships after closely clollaborating with customers
Earlier...
Today...
43% in last 3 years
51% in next 3 years
CEO's embrace new technologies powered by social media
Online Reputation Marketing: Control your Brand online
Do you know what people are speaking about
you?
Online Reputation score matters!
Reputation Marketing Strategy – Gaining a 5 Star Reputation Online
Which online reviews users look the most?
55%
Customerreviews
ComparisonCharts
22%
ExpertReviews
22%
Other
2%
New CustomersCare about
Old customers'
reviews
Reviews impactdecision-making
process& revenues
Word-of-mouth
One happy customer
Influences 9 others
Election Marketing: Get your customers vote 24/7
How to get vote from customers?
• Create a narrative—and seed it• Cultivate and reap• Mix your media• Transcend the filter• Let your customers vent
Good electioneering is about-
• Social Media Marketing• Print Flyers• Email Marketing