Google Confidential and Proprietary
The Digital Landscape In
India Today 21st August, 2014 Mrinalini Chakrabarty
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
#1
Google Confidential and Proprietary
205 M
Google Confidential and Proprietary
167M
Source: Google Estimates & IMRB 2013
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
#2
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916.5 M
581.1 M
123.3 M
Google Confidential and Proprietary
1B+
225M
90%
Google Confidential and Proprietary
India will become ‘tablet-first’
Google Confidential and Proprietary
Google Confidential and Proprietary
162 mins
96 mins
95 mins
31 mins
Google Confidential and Proprietary
INR
41.2B
27.7%
Google Confidential and Proprietary
3.7B
58M+
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
5.6%
23%
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19%
(vs)
13%
Google Confidential and Proprietary
Google Confidential and Proprietary
Search, Display,
Online Video,
Mobile OS, apps,
browser...
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Take a step back...
● What does your brand stand for? USP and brand proposition?
● Who is your target group? Geo, Demo & Target
● What is your brand associated with?
● Who is your main competition?
● How are your consumers behaving online?
● What is your business goal?
● What are your current digital assets?
Google Confidential and Proprietary
Google Confidential and Proprietary
Discover your presence and audience online...
● Brand Impression Tool
● Google Trends
● Global Market Finder
● Google ThinkInsights
● Consumer Barometer
Google Confidential and Proprietary
Thank You!