Download - Digital Commons - All Things Open 2016
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All Things Open 2016
Digital Commons
Billy Hylton
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The Vision
Governor Pat McCrory“Interacting with government should be as easy as checking the latest scores on the internet or even shopping online.
“
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The Challenge
Inconsistent digital experiences + Brand confusion + Various platforms + Not optimized for mobileNo standards + Lack of community and collaboration + Content managed by IT + Web accessibility
issues
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The Challenge
Inconsistent digital experiences + Brand confusion + Various platforms + Not optimized for mobileNo standards + Lack of community and collaboration + Content managed by IT + Web accessibility
issues
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The Goal
+68%All Traffic
21st Century Web & Digital Presence
• Powerful, flexible web content platform
• Digital program focused on both citizen and agency needs
• Growing, engaged community of users
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The Solution
+68%All Traffic
21st Century Web & Digital Presence
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Process
Personas
User Tasks
InformationArchitecture
Page Description Diagrams
Site Governance
Content and Design (ABT) Development & Integration (Phase 2)
Drupal Configuration
TrainingContent Import Testing
Stakeholder Interviews
Content Refinement
Content Refresh
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ProcessModern Collaboration
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Results
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Results
+68%All Traffic
+8%All Traffic
+171%Mobile Traffic
-38%Bounce Rate
NC.Gov
Governor’s Office
Natural & Cultural Resources
State Human Resources
Budget & Management
Health & Human Services
NC State Parks
Museum of History
Regional Museums
Departmental Sub-Sites
Cross-Agency Programs
HIEA
Information Technology
Military & Veterans Affairs
Environmental Quality
Public Safety
Administration
Office of State Controller (In-Flight)
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Results
All Digital Commons sites are optimized for mobile. Includes both phone and tablet breakpoints.
Mobile
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ResultsConsistent Communications
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ResultsLiving Style Guide
digitalstyle.nc.gov
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Results
+68%All Traffic
+171%Mobile Traffic
-38%Bounce Rate
NC.Gov Traffic AnalyticsMay 2015 & May 2016
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ResultsAccessibility
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OpenBudget OpenBudget.nc.gov
Rapid launch of new digital projectsResults
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New “Alt” Theme
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Training and Communications
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A Few Challenges & Lessons Learned
CommunicationAsk “what’s working/not working” throughout the project and make shifts.
Security and InnovationBalancing innovation with security/accountability (we’re government after all).
FlexibilityConsistency is great but you have to meet business needs.
Technical/Drupal Support
EmpathyConsider your colleagues as well as end-users.
Culture ClashState government IT and Communications teams struggle with SDLC/DevOps
OpenShift/PaaS Not always clear who owns which system admin and middleware pieces. Strong DevOps/sys admin resources necessary.
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Who Needs a Website?
Today, hardly anyone questions whether to build a mobile-optimized website. A decade from now, we might be saying the same thing about optimizing digital experiences for voice or chat commands…In some of these cross-channel experiences, users will never even look at a website. “ ”
http://buytaert.net/cross-channel-user-experiences-with-drupal
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Thank you
@publicrealm
linkedin.com/in/billyhylton