<Company Name><DATE>
Digital Analytix™
Unlock Your Data. Deliver Results.
2© comScore, Inc. Proprietary.
comScore Mission
Help clients make money by maximizing the value of their market investments,
through accurate measurement, comprehensive solutions and actionable insights
3© comScore, Inc. Proprietary.
comScore is a Global Leader in Measuring the Digital World
NASDAQ SCOR
Clients 1700+ worldwide
Employees 900+
Headquarters Reston, VA
Global Coverage 170+ countries under measurement;43 markets reported
Local Presence 32+ locations in 23 countries
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comScore Digital Business Analytics
Cross Platform Audience Measurement Web AnalyticsVertical Market SolutionsSocial Analytics
Copy TestingCampaign VerificationAd EffectivenessCross Media
Network Analytics & OptimizationCustomer Experience & Retention Management
User Analytics
Advertising Analytics
Mobile Technology
Uni
fied
Dig
ital M
easu
rem
ent™
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5© comScore, Inc. Proprietary.
comScore’s Innovative Approach Revolutionizes Measurement
2 Million Person Panel 360°View of Person Behavior
PAGE TAGS
Unified Digital Measurement™ (UDM)Patent-Pending Methodology
Adopted by over 90% of Top U.S. Media Properties
PANEL
PERSON-Centric Panel with SITE-Census Measurement
Web Visiting & Search Behavior Online
AdvertisingExposure
AdvertisingEffectiveness
Demographics,Lifestyles& Attitudes
Media & VideoConsumption
Transactions
Online& Offline
Buying
Mobile InternetUsage & Behavior
PANEL
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Broad Client Base and Deep Expertise Across Key Industries
Media Agencies Telecom/Mobile Financial Retail Travel CPG Pharma Technology
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Helping Industry Leaders Answer Top Business Questions
Media Metrix
Total Universe
Marketer
Social Analytix
Ad Metrix
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comScore Recent Acquisitions (Elements of Transformation)
Nov 2009 Extended
UDM™ to Latin America
Enabled combined site analytics solutions
Feb 2010 Added ad creative
persuasion measurement
Enabled end-to-end cross media advertising analytics solutions
July 2010 Strengthened
offerings to mobile operators
Added network optimization, customer experience & retention mgt solutions
Sept 2010 Extended
UDM to Europe
Accelerated global expansion to European markets
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9© comScore, Inc. Proprietary.
Resounding Industry Support
…the company that makes progress in reconciling audience and onsite measurement may have the opportunity to become the standard for internet measurement, and in particular a hero to advertisers and media companies the world over.
- Joseph Stanhope, Forrester
We have a new opportunity for web analytics where site-side measurement meets audience (panel based) measurement. It’s the collision course that many have been talking about. And it sets the stage for propelling measurement into next generation devices, apps and mobile platforms
- John Lovett, Web Analytics Demystified
Werner Vogels CTO Amazon
“Smart acquisition”
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Full Integration of Web Measurement and Audience Demographics
UDM methodology
Audience Demographicsfully integrated into Digital Analytix
3rd party data
network
Weighting and
calibration
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Leveraging Audience Data to Grow Traffic and Revenue
Improve the bottom line with demographic data for your WHOLE site
Engagement•How does my target audience
navigate around my site?•Which demographic profiles have
the strongest engagement?
Optimization•Is the content we’re creating a
good match for our users?•Is my core target audience
converting on the new lead form?
Monetization•Can I increase my sell-through
rate in my core content sections?•Can I improve cost per
impression sitewide?
12© comScore, Inc. Proprietary.
Leading Digital Brands Trust Digital Analytix
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Introducing Digital Analytix™
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AtomixTM Technology Enables Next Generation Analysis
A unique and proprietary technology that provides on the fly access to disaggregated data which enables fast, nimble, and easy to access segmentation
and reporting.
Power to answer your company’s critical business questionsIdentify new analysis and business opportunities
Don’t have to contact anyone to set up new segments or cubesData is stored in its raw, unaggregated format and is always available
Unlock Your Data. Deliver Results.
Granularity and Speed
Atomix™ technology
15© comScore, Inc. Proprietary.
Easy Access to All Your Data In the Way You Want To See It
Focus on solving problems, not accessing your own data. Use our interface, MS Office or other existing tools to seamlessly discover and communicate the insights you need to grow your business.
Flexibility and Accessibility
AtomixTM technology
Page data Audience data External data
Analyze Export Integrate
Traffic Streaming Mobile Demographics Data Lookup Data Merge
Report Builder MS Office API Your Partners
16© comScore, Inc. Proprietary.
Digital Analytix: Key Differentiators
Our easy implementation can leverage the UDM tag structure on your website(s) to streamline data capture process through a single tag, which reduces support costs and page weight
Enables direct access to granular data within a single interface without the need for add-on tools, vendor involvement, or additional costs
Supports real-time, ad-hoc reporting and segmentation, removing any reliance on predefined data cubes or predetermined data aggregation
Seamlessly integrates audience demographics with web analytics by leveraging comScore’s methodology to provide enhanced demographic profiles of site browsers
Grants a single view of multiple channels that drive your business (web, video, and mobile) and allows for direct integration of your external data sources
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Apply rich segmentation to report items
Cross Platform Measurement
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Build Report Items from Scratch and Filter by Parameters
Granularity and Speed
Browsers
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Custom Variable Labels to Match Your Business
Granularity and Speed
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Easy access to all your data in the way you want to see it
comScore’s RING Integration Program
Email Marketing
TestingA/B and Multivariate
SEM
SEOStreaming
Ad Tracking
Audience
Mobile / Applications
21© comScore, Inc. Proprietary.
Synergy of Audience Metrics and Site Measurement
Digital Analytix lets you see and
understand the breadth of your audience.
Audience Demographics
22© comScore, Inc. Proprietary.
Attribution ModelingDetailed measurement of browser behavior; flexible attribution tool links action to conversion. We have 10 models to match business processes and targets.
Campaign and Site EngagementEasily measure your campaign and engagement across the metrics that match your business’s key performance indicators.
Campaign Measurement: Attribution and Engagement Insights
Campaign Insights
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Measure All of Your Content, Across Platforms
Mobile and Apps
Cross Platform Measurement
Get a fully integrated view of your crossplatform content. Digital Analytix can seamlessly incorporate your mobile and app data from
iOS, Android, and RIM.
*Custom support available for other platforms—ask your account manager.
24© comScore, Inc. Proprietary.
Measure All of Your Content, Across Platforms—US
Video and Social
Cross Platform Measurement
Digital Analytix can track and analyze your video content as well as integrate metrics from YouTube, Facebook, and Twitter.
25© comScore, Inc. Proprietary.
Easy to Deploy and Even Easier to Maintain
Measure and analyze current and historical data seamlessly with UDM
• One tag, two systems
• No need to retag
• Easier tag management
• 90+ days of historical data immediately available
Audience Measurement
Digital Analytix
26© comScore, Inc. Proprietary.
Digital Analytix: The Five Architectural Principles
Open Architecture
ImplementEasily
Access ALLof Your Data
Scalable Platform
Data storage partitions allow the handling of massive amounts of data
Unlimited label and dimension creation
Integration with familiar tools and platforms via Office Link, API, RING
Create New DimensionsOn the Fly
27© comScore, Inc. Proprietary.
Next Steps
Know your audienceUnrivaled integration of demographics
Powered by Atomix technology Fast and easy access to all of your data
Serviced by comScore World-class reputation
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Thank You
More information:
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