Download - Digipak Research
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What is a Digipak?
• A digipak is an exclusive version of a CD or DVD • Digipaks generally consist of a gatefold (book
style) case which has a CD, DVD or both inside.• It often offers exclusive content to buyers
including bonus tracks, lyrics and videos.• Sometimes bands give away digipaks to people
who pre-order tickets to their shows.
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Unique Selling Points of Digipaks
• Limited Edition/ Exclusives• Personalised nature• Expensive- Content must be of value• Artwork, photography only available in
Digipak• Some bands offer secret gigs to buyers of
the digipaks• Digipaks form part of the marketing and
promo campaign
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Key Features
• Selection of new tracks• Selection of remastered tracks• Music videos• Live Footage• Exclusive Interviews• Documentary “The Making Of…”• Booklet• Pictures• Lyrics• Artwork• Band Notes
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