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Die Reise beginnt im Netz
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Company highlights.
1996 FOUNDED IN AMSTERDAM
155SUPPORT OFFICES
8,600DEDICATEDEMPLOYEES
600K+ PROPERTIESWORLDWIDE
42 SUPPORTEDLANGUAGES
24/7CUSTOMERSERVICE
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What does the customer want?
EVERYBooking.com guest gets assistance when stranded.
0%of Booking.com reservations have hidden fees.
EASYreservation modifications and special requests.
24/7customer service in 42 languages, 365 days a year.
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Wider choice of properties
Better availability
Best price guarantee
No booking fees
Better user interface
Multilingual content
Excellent geographical
coverage
From looker
Flexible payment options
To booker
How do we do it?
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New partner
Rates and availability are set by the partner in our
system.
Rates
Policies
Content The property content is edited and translated by
our team of experts.
Visitors
Openproperty on
Booking.com
How do we work?
Uploads:How do we attract our customers?
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How do we attract potential guests?
Our mobile apps
More than 8,000 affiliate partners
Pay-per-click search-based advertising
Newsletters and Priceline Group websites
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Top reasons for choosing a hotel.
55%Location
26%Price
8%Reputation
5%Facilities
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Why are photos important?
24 photos
Landscape
2048 x 1536 pixels
10 photos per room
Natural light
92% 92% of visitors are more likely to book with photos
Positive impacton conversion
Manage guest expectations
Justify the higher rate
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How vital is the mobile experience?
Million
800
1200
1600
2000
20132011 2012
$8billion$3
billion$1billion
2011 2013
in 2013!
The number of connected devices is growing!
Our mobile bookings are growing!
The total value of our mobile bookings are
growing!
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“Unplanned shopping trip in the city.”
Did you know?
of Booking.com
40+milliondownloads
appsAverage Review Rating
25%
of our bookings are made using a smartphone or tablet!
Top three reasons our customers book last minute:
272117
Spontaneous decision
Traveling“Roadtrip! Wanna make decisions as we go!”
Event“My daughter has a karate competition this weekend.”
%
%
%
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Circles Event11 – 12 February 2015
Win the mobile booking game.
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Attract guests with availability.
25%
of reservations are made with smartphones and are last minute
additional last-minute availability
It’s all aboutavailability!
Simplify thereservation
process!
Set updeals!
Uploadhigh-resphotos!
75%
of reservations are longer ahead
load availability 12 month ahead
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Customers want convenience! Simplify the process and turn lookers into bookers:
Give potential guests the option to book without providing their CVC code.
Accept Same-day and Next-day Bookings without credit card details.
Allow customers to book without providing their address details.
43% of our same-day mobile bookings
are made in the same city as the
property!
It’s all aboutavailability!
Simplify thereservation
process!
Set updeals!
Uploadhigh-resphotos!
Keep the process simple for customers.
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It’s all aboutavailability!
Simplify thereservation
process!
Set updeals!
Uploadhigh-resphotos!
Entice mobile bookers with deal savings they just can’t resist!
A Secret Deal is also a great way to win even more visibility on our mobile platforms!
Offer savings with a deal.
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Simplify thereservation
process!
It’s all aboutavailability!
Set updeal!
You only get one shot at a first impression, and this is especially true on mobile.
It is essential to use most relevant,high-resolution photos.
Uploadhigh-resphotos!
Upload high quality photos.
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A new way to book.
The perfect guest is just two taps away.
• Step-by-step directions to the front door of the property
• Personalised suggestions based on user preferences
• Seamless mobile experience
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Thank you!
All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™