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Didactic conceptdeveloped by
Akademie der österreichischen Buch- und MedienwirtschaftLandesschulrat für NiederösterreichSOS a SOU LuhacoviceAcademy for Humanities and Economics Lodz
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• Blended learning• Approach• Course organisation• Main characters• Topics• Module/unit organisation• Workload
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Blended Learning
• Traditional learning situation • Instructor-led training
• E-learning situation• ICT-based training
• Benefits and advantages of both systems• Cost reduction, no distance barriers, time flexibility
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Approach
• Aims and objectives (CAN DO statements)
• Communicative, task-based
• Authenticity of texts and situations
• Focus on content rather than on form
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Course organisation• 2 language levels
• basic language user (A2) – English, German, Italian• independent language user (B2) – English
• 2 professional levels of competence• young professionals• managers
• 5 e-learning modules (2 units each) per level• 7 face-to-face sessions per level
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Main charactersValerie Brown
Lunar Publishing
Manchester, UK
Marco Polo
Book-Hits
Pisa, Italy
Julia Epstein
Media Distribution
Leipzig, Germany
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TopicsFirst Part• Getting to know each
other• At a bookstore• Wholesaling• Publishing• Frankfurt book fair
Second Part• On an international book
and media seminar• Selling and ordering• Celebrating World Book
Day• European book fairs• Job application
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Module/unit organisation• Authentic input
• Written or spoken texts: book reviews, blurbs,catalogues, sales dialogues, telephone calls
• Reading or listening activities• Fill the blanks, answer questions, connect statements• Drag and drop, drop down, decision matrix
• Final task• to be brought to the face-to-face sessions
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Workload
• 5 online modules = 10 units per level• 1 unit = 45 minutes workload
• Final task• Preparation 45 – 90 minutes, depending on the task
• 7 face-to-face sessions• 7 learning units (45 minutes each)
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Give a man a fish and you feed him for a day.
Teach a man how to fish and you feed him for a lifetime.(Chinese proverb)