Download - Did Social Data Predict The Outcome of the Scottish Independence Vote? Measure Fest October 2014

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10m Interactions 5.4m tweets using #indyref


Disclaimer


The Result


2,001,926

1,617,989 YES

NO


YES

NO


The Data


YES

NO


Audience


YES

NO


YES

NO

Age Group

0%

5%

10%

15%

20%

25%

30%

18-24 25-34 35-44 45-54 55-64 65+

% o

f u

sers

by

age

gro

up

Better Together Yes Scotland All Scottish Facebook


YES

NO

Gender

50% 60%

50% 40%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Better Together Yes Campaign

Male Female


YES

NO

Education

22%

72%

6%

22%

72%

6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

High School College Grad School

Better Together Yes Scotland


YES

NO

Relationship Status

28% 24%

7%

41%

32%

26%

8%

34%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Single In Relationship Engaged Married



Engagement


YES

NO

Twitter Mentions

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

#voteyes #bettertogether #nothanks #yesscotland


YES

NO

Facebook Interactions

0

0.5

1

1.5

2

2.5


Mil

lio

ns

of

Inte

rac

tio

ns


What Can We Learn


YES

NO


YES

NO

Angry Scotsman Younger be2er together Married, older couple vo;ng no


YES

NO

@benharper87 www.datify.co.uk

Thanks!

Download - Did Social Data Predict The Outcome of the Scottish Independence Vote? Measure Fest October 2014

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