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Christopher Parschat Lead Product Manager
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In October 2010…
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? What’s next
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Our prototype
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Game Concept
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Oct Dec Jan-Mar
Historical Timeline
Jun-Nov Nov-Feb
Development
Mar
Concept Launch Development Launch Optimization
2010 2011 2012
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Oct Dec Jan-Mar
Historical Timeline
Jun-Nov Nov-Feb
Development
March
Concept
Launch
Development Launch Optimization
2010 2011 2012
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0.0
0.5
1.0
1.5
14-Mar 29-Mar 13-Apr 28-Apr 13-May
Released in March
mill
ion
s In May,
1mio daily active users
Daily Active Users
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Oct Dec Jan-Mar
Historical Timeline
Jun-Nov Nov-Feb
Development
March
Concept
Development for iOS
Launch Optimization
2010 2011 2012
Launch
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● Successful game
● Made for touch
● Optimize for few devices
● Seamless payment flows
Why?
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• Top 10 grossing
game in 34 countries
• >20mn downloads
• 4.5 rating
One year
later…
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5 Key Learnings
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1. Native Feel Redesign UI
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1. Native Feel Redesign UI
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1. Native Feel Redesign UI
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1. Native Feel First Test
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● Timing
● Scoring
● Balancing
● Number of gems
Tweaking 1. Native Feel
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1. Native Feel Redesign UI
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1. 2.Accessibility First loading screens
Argh, when can I play?
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Quick Access
Play after just 1 click!
1. 2.Accessibility
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Funnel Tracking 1. 2.Accessibility
Users entering Tutorial Start Game 1
End Game 1 Start Game 2
End Game 2 …
Tutorial Finished
100%
x%
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Tutorial 1. 2.Accessibility
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Tutorial 1. 2.Accessibility
● Just-in-time
information
● Pacing of new features
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1. 2. 3.Social
Facebook Connect
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Player sends request to friend
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Friend receives request
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8x Logged in players are 8x more likely to spend money
Monetization
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2x Logged in players play twice as long
Activity
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1.9mio 1.9mio visitors come each month from Facebook
Virality
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1. 2. 3.Social Why FB connect?
8x Monetization
2x Activity
1.9 mio Visitors per month
64%
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● Networking
● Login rate
Challenges 1. 2. 3.Social
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Improving Login Rate 1. 2. 3.Social
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● Networking
● Login rate
● Keep up with flash version
● Score balancing
Challenges 1. 2. 3.Social
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Score balancing 1. 2. 3.Social
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Score balancing 1. 2. 3.Social
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1. 2. 3. 4. iPad Redesign UI
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1. 2. 3. 4. iPad Redesign UI
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1. 2. 3. 4. iPad Redesign UI
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1. 2. 3. 4. iPad Redesign UI
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1. 2. 3. 4. iPad Build Limit
>20mb
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1. 2. 3. 4. iPad Build Limit
20mb
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1. 2. 3. 4. iPad Re-use Assets
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1. 2. 3. 4. 5.Post-Launch
Treatment
Daily Active Users
Dec 2011 Jul 2012 Mar 2012
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1. 2. 3. 4. 5.Post-Launch
Treatment
1 update per month
Pre-Launch Post-Launch
• Magic Powers • Better networking • iPad (retina)
• Color Splash • Better balancing • Deeper FB integration
Launch
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1. 2. 3. 4. 5.Post-Launch
Treatment
Bookings
Dec 2011 Jul 2012 Mar 2012
Color Splash
Magic Powers
May 2012
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1. Native Feel 2. Accessibility 3. Social
4. iPad 5. Post-Launch Treatment
Pre-Launch
Post-Launch
Launch
5 Key Learnings
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Today…
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? What’s next
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…? 2010 2012 2011
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wooga.com/jobs
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Any questions ? Christopher Paschat
Lead Product Manager twitter.com/curisu