Download - Diabetes is No Sweet Thing!
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Diabetes is No Sweet Thing!Diabetes Education Campaign
Sumter County Active Lifestyles
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Sumter County Active Lifestyles (SCAL)
• Mission: to promote health and quality of life in Sumter County by advocating for a community environment that supports physically active lifestyles for all citizens Bicycle-friendly community environment Pedestrian-friendly community environment Overall active community environment Outreach to underserved areas to address
disparities in supports for physical activity
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Diabetes is No Sweet Thing!
• Focus population: African American adults in Rembert & Wedgefield, Sumter County, SC
• Outlet: African American churches
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Project Goals
• Expand SCAL’s outreach by forming partnerships with African American churches to address health disparities in diabetes
• Increase opportunities for adult African American residents of Rembert and Wedgefield to learn that diabetes is serious but can prevented and controlled by simple lifestyles changes
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How would we achieve our goals?
• Apply participatory social marketing strategies to create and distribute custom-designed printed educational materials
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Social Marketing Strategies
• Phase 1: Formative research- Focus groups were held with members of the target population to assess their knowledge of diabetes, diabetes risk factors/risk reduction/management, and preferences for distribution of diabetes information in churches.
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Notable Quotes about Diabetes
• “I don’t think Black people really focus on their health issues.”
• “A lot of times we don’t try to get education on it until it hits us or our family members.”
• “Our problem is not knowing what to do to control it.”
• “People need to take responsibility for themselves.”
• “You’re faced with a lot of challenges...”
• “Any disease we’re not aware of affects the community...financially and everything else.”
• “It ain’t no joke.”• “Let people know that, even
if they’re diagnosed with it, they don’t have to be afraid.”
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Social Marketing Strategies
• Phase 2: Campaign message development- Under the guidance of project staff*, selected focus group participants used the focus group data to develop the educational messages for the printed materials.
*RD, RD/CDE & evaluation specialist
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Educational message topics• Diabetes statistics• What is diabetes, causes, symptoms, how diagnosed,
complications• Type 2 diabetes risk factors• Pre-diabetes• Lifestyle habits (diet & exercise) that prevent & control
diabetes• Habits that increase risk (alcohol & smoking)• Diabetes myths vs. facts• Diabetes management
“Diabetes is serious.”
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Social Marketing Strategies• Phase 3: Materials production-
3 hand fans
3 posters4 bulletin inserts
3 bookmarks
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Social Marketing Strategies
• Phase 4: Campaign implementation- – Churches were invited by letter. – Interested churches signed an MOA and appointed
a coordinator to distribute and track the educational materials.
– Materials were distributed in a specific manner once a week for 6 weeks. Completed materials distribution logs were returned to SCAL.
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Social Marketing Strategies
• Phase 5: Program process evaluation- Campaign elements reach (# people who received
materials) Campaign elements frequency (# times messages
were presented) Materials dissemination (what, how many, to whom) Implementation fidelity (did what we planned to do,
on time, and per defined activities & expected results?)
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Project Outcomes
• 4 partner churches• Educational messages given once a week for 6
weeks• Average of 272 people reached each week• Est. 217 additional people from other
churches, a school & youth shelter reached