Download - Developing engaging content for social media
Joseph Budu[Training Consultant]eScripts Solutions
dEVeLopInG EnGagiNG
cONTent 4
Presented @Ghana Fashion Design Week | 12 October 2013
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My Task
Engaging Content
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Stuff to do…
Social Media & Content
Engaging Content
Tools & DIY
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Social Media & Content
Engaging Content
Tools & DIY
Start work
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Social Media 101
…a set of Internet
applications
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…enable users to1. communicate2. create3. share4. consume5. interact with…
Social Media…
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Content
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Stats Flash(USA)Socialbaker.com
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Stats Flash(Nigeria)
Socialbaker.com
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Stats Flash(Ghana)
Socialbaker.com
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Ghana Nigeria1. Google.com2. Facebook.com3. Google.com.gh4. Youtube5. Yahoo.com6. Ghanaweb.com7. Myjoyonline.com8. Blogspot.com9. Wikipedia10.Linkedin.com
1. Google.com2. Google.com.ng3. Facebook.com4. Yahoo.com5. Youtube.com6. Blogspot.com7. Twitter.com8. Nairaland9. LinkedIn10.Wikipedia
Top 10 websites
Stats Flashalexa.com
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If…
…then
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Consuming content is like finding the
HEAD of the red thread
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J. Budu
AVISO!
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Social Media & Content
Engaging Content
Tools & DIY
Stuff to do
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Top 5 Fashion Designers
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Content Behavior
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Content Behavior
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Content Behavior
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audience consumers customers
What is EC?
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What
How do we create Engaging Content?
1. Content objectives
2. Community expectations
3. Topics to cover
Why1. Use a platform
2. Link between content and community goals
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Who1. Content producer
2. Content maintainer
3. Content monitor & ‘interactionist’
How1. Value-addition
2. Message delivery e.g. tone
How do we create Engaging Content?
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Where1. Content access
2. Content ‘storage’
Which1. Formats
e.g. text, video, photo, sound
How do we create Engaging Content?
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When1. Content publication
2. Content updates
How do we create Engaging Content?
McGuigan (2012)
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Stuff to do
Social Media & Content
Engaging Content
Tools & DIY
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Tools
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Skills
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stitch
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early birds?
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early birds?
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second mouse!
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YES, you can! 1. Start small
2. Seek customer interest
3. Share useful information
4. Use Statistics
5. Stall for feedback
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• Fashion Tips• Weather• Events• Medici Effect
E.G.
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StartShareSeekStallStats
A stitch in time…
=+
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Social Media & Content
Engaging Content
Tools & DIY
What’s Next?
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1. Identify objective2. Start creating3. Start sharing4. Allow time5. See growth
Declarations
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Many Thanks Thanks Thanks Thanks Thanks Thanks Thanks Thanks
Many Thanks Thanks Thanks Thanks Thanks Thanks Thanks Thanks