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DEUTSCHE BANK JUNE 13th 2013
Jean-Paul AGON Chairman and CEO
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2
• BEAUTY: A GREAT BUSINESS
I
June 13th, 2013
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3 June 13th, 2013
BEAUTY IS ETERNAL
BEAUTY IS CULTURAL BEAUTY IS UNIVERSAL
BEAUTY IS SOCIAL
BEAUTY IS A PERMANENT QUEST
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BEAUTY IS A PERMANENT QUEST
4 June 13th, 2013
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+4-4.5%
*excluding soaps and toothpastes. 2012 provisional estimates - Source: L’Oréal estimates. Excluding exchange rate impact
BEAUTY IS A RESILIENT AND DYNAMIC MARKET
WORLDWIDE COSMETICS MARKET, ALL CHANNELS COMBINED 1993-2012* (ANNUAL GROWTH RATE)
AVERAGE GROWTH RATE 1993-2012 : +4.3%
5 June 13th, 2013
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CONSUMPTION OF COSMETICS* IN 2012
PER CAPITA
€102
€21
X 5
MATURE MARKETS NEW MARKETS
*Excluding soap and toothpaste
2012 provisional estimates
Source: L’Oréal estimates
6 June 13th, 2013
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350 2025
THANKS TO THE EMERGENCE OF MIDDLE CLASSES IN NEW MARKETS, OUR MARKET COULD DOUBLE IN 15 YEARS
Source :
L’Oréal estimates.
180 2012
7 June 13th, 2013
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• L’ORÉAL: THE CHAMPION OF BEAUTY
II
8 June 13th, 2013
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1st COSMETICS GROUP WORLDWIDE
28 INTERNATIONAL BRANDS
22.4 BILLION EUROS SALES IN 2012
16.5% OPERATING MARGIN
130 COUNTRIES
72,600 EMPLOYEES
3rd WORLDWIDE ADVERTISER
KEY FIGURES 2012
9 June 13th, 2013
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10
OUR MISSION
TO OFFER THE BEST
OF BEAUTY TO ALL
WOMEN AND MEN
ON THE PLANET
IN TERMS OF QUALITY,
EFFICACY AND SAFETY
TO MEET ALL THEIR
BEAUTY NEEDS AND
DESIRES IN THEIR
INFINITE DIVERSITY.
June 13th, 2013
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11
BEAUTY IS ABOUT TECHNOLOGY
CONSUMERS ALWAYS LOOK FOR BETTER QUALITY
OUR STRATEGY IS BASED ON TWO CONVICTIONS
•
•
June 13th, 2013
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A STRATEGY BASED ON R&D, INNOVATION AND QUALITY
12 June 13th, 2013
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13
THE STRONGEST R&D POWER OF THE INDUSTRY
791 MILLION EUROS INVESTED IN R&D
611
PATENTS REGISTERED
3,817
RESEARCH EMPLOYEES
13 June 13th, 2013
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130 MOLECULES CREATED IN 40 YEARS
BY L’ORÉAL RESEARCH
Ionene G Mexoryl
SX
Ceramide
R
Aminexil Pro-xylane LR2412
14
HAIRCARE SUNCARE HAIRCARE HAIR LOSS SKINCARE SKINCARE
June 13th, 2013
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CONSUMER PRODUCTS
MASS MARKET
DEPARTMENT STORES PERFUMERIES TRAVEL RETAIL
1 MILLION HAIRDRESSERS
PROFESSIONAL PRODUCTS
HAIR SALONS
ACCESSIBLE INNOVATION FOR ALL
ALL THE MAGIC OF LUXURY
15
BRANDED RETAIL
THE BODY SHOP
L’ORÉAL MEETS ALL BEAUTY NEEDS
ACROSS ALL DISTRIBUTION CHANNELS
PHARMACIES DRUGSTORES MEDISPAS
ACTIVE COSMETICS
150 000 HEALTH PROFESSIONALS
2 800 STORES AROUND THE WORLD
June 13th, 2013
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L’ORÉAL MEETS ALL BEAUTY NEEDS
A UNIQUE PORTFOLIO
OF COMPLEMENTARY BRANDS
16 June 13th, 2013
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OUR STRATEGY
17
UNIVERSALISATION
June 13th, 2013
GLOBALISING WHILE RESPECTING
DIFFERENCES
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NEW BILLION
consumers
18
OUR OBJECTIVE
June 13th, 2013
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19
• A STRONG AND SUCCESSFUL BUSINESS MODEL
III
June 13th, 2013
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SOLIDITY AND CONTINUITY
DYNAMIC MARKET CONQUEST
SMART ACQUISITIONS STRATEGY
A BALANCED AND LONG TERM
BUSINESS MODEL
III. A STRONG AND SUCCESSFUL BUSINESS MODEL
20 June 13th, 2013
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L’ORÉAL IS STEADILY OUTPERFORMING THE MARKET
COSMETICS MARKET GROWTH* AND L’ORÉAL LIKE-FOR-LIKE COSMETICS SALES GROWTH
+5.6%
+4.2%
2011 2010 2012
+5.0%
+4.6%
+5.5%
+4.6%
MARKET
*excluding soaps and toothpastes. 2012 provisional estimates
Source: L’Oréal estimates. Excluding exchange rate impact
21 June 13th, 2013
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REBALANCING OUR GEOGRAPHICAL FOOTPRINT
22 June 13th, 2013
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
WEIGHT OF THE EURO ZONE IN L’OREAL SALES
1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
WEIGHT OF NEW MARKETS IN COSMETICS SALES
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NEW MARKETS HAVE BECOME THE FIRST ZONE
BREAKDOWN OF 2012 COSMETICS SALES BY REGION
NORTH
AMERICA
25.0 %
NEW
MARKETS
39.4 %
WESTERN
EUROPE 35.6 %
23 June 13th, 2013
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BRAZIL
INDIA
No2
CHINA
No4
No3
STRATEGIC POSITIONS IN THE BRIMC COUNTRIES
No1
RUSSIA No1
MEXICO
24 June 13th, 2013
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12.0%
16.3%
8.0%
L’ORÉAL “WORLD”:
“MATURE MARKETS”:
“NEW MARKETS”:
L’OREAL MARKET SHARE BY GEOGRAPHIC ZONE - 2012*
No1
NORTH AMERICA
13.6%
No4
LATIN AMERICA
8.4%
No1
WESTERN EUROPE
18.9%
No1
EASTERN EUROPE
11.0% No8
JAPAN
2.3% No2
AFRICA MIDDLE EAST
10.2% (in the countries where
L’Oréal is present)
No1
ASIA PACIFIC
10.0% (excl. Japan)
A LEADER WITH STRONG POTENTIAL
* L’Oréal / BMS - Excluding soaps, razors and toothpastes. Sell-in.
25 June 13th, 2013
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A GROUP BUILT ON ACQUISITIONS WHICH NOURISH ITS GROWTH CONSOLIDATED SALES IN MILLION EUROS
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
20 000
22 000
196
7
196
8
196
9
197
0
197
1
197
2
197
3
197
4
197
5
197
6
197
7
197
8
197
9
198
0
198
1
198
2
198
3
198
4
198
5
198
6
198
7
198
8
198
9
199
0
199
1
199
2
199
3
199
4
199
5
199
6
199
7
199
8
199
9
200
0
200
1
200
2
200
3
200
4
200
5
200
6
200
7
200
8
200
9
201
0
201
1
201
2
IFRS norms from 2004
26 June 13th, 2013
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A VERY BALANCED BUSINESS MODEL
OPERATING PROFIT BY DIVISION* (AS A % OF SALES)
* Before non allocated items, or expenses of functional divisions and fundamental research, stock-option & free grant of shares costs
which are not allocated to the cosmetics divisions, and non-core activities, such as insurance, re-insurance and banking
PROFITABILITY OF EACH DIVISION
20.5% 19.1% 19.3%
20.4%
27 June 13th, 2013
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COSMETICS OPERATING PROFIT BY REGION*
(as a % of sales)
* before non allocated items, or expenses of functional divisions and fundamental research, stock-option & free grant of shares costs
which are not allocated to the cosmetics divisions, and non-core activities, such as insurance, re-insurance and banking
WEIGHT OF THE “NEW MARKETS” IN THE COSMETICS OPERATING PROFIT*
(as a % of sales)
21.3% 18.4% 18.5%
2005 2006 2007 2008 2009 2010 2011 2012
A VERY BALANCED BUSINESS MODEL
2012 OPERATING PROFIT BY REGION* (AS A % OF SALES)
28 June 13th, 2013
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CONSOLIDATED SALES 22,463 + 10.4 %
OPERATING PROFIT
3,697 + 12.3 %
NET PROFIT* 2,868 + 17.6 %
EARNINGS PER SHARE** (€)
4.91 + 13.6 %
* Attributable to owners of the Company
** Diluted earnings per share based on net profit excluding non-recurring items, attributable to owners of the Company
2012 RESULTS IN MILLION EUROS
29 June 13th, 2013
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OPERATING NET CASH (IN MILLION EUROS)
2,039
2011
2,577
2012
STRONG CASH FLOW PROGRESSION
REDUCTION OF INVENTORIES
+ 26.4 %
CUSTOMER CREDIT
FOCUSED CAPEX + +
30 June 13th, 2013
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0
500
1 000
1 500
2 000
2 500
3 000
19
85
19
86
19
87
19
88
19
89
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
NET PROFIT*
SINCE 1985
*Net operating profit, excl. non-recurring items attributable to owners of the company, with Synthélabo consolidated fully up to 1998; net profit excl. non recurring items
attributable to owners of the company, with Sanofi-Synthélabo equity consolidated from 1999 to 2004; net profit excl. non-recurring items
attributable to owners of the company including Sanofi dividend from 2004; IFRS since 2005
113
2 972
31 June 13th, 2013
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* based on the dividend approved at the AGM held on April 26th, 2013
0,00
0,50
1,00
1,50
2,00
196
3
196
4
196
5
196
6
196
7
196
8
196
9
197
0
197
1
197
2
197
3
197
4
197
5
197
6
197
7
197
8
197
9
198
0
198
1
198
2
198
3
198
4
198
5
198
6
198
7
198
8
198
9
199
0
199
1
199
2
199
3
199
4
199
5
199
6
199
7
199
8
199
9
200
0
200
1
200
2
200
3
200
4
200
5
200
6
200
7
200
8
200
9
201
0
201
1
201
2
19
70
19
80
19
90
20
00
20
10
0.008 0.025 0.097
0.44
1.80
2.30*
A POWERFUL AND LONG TERM BUSINESS MODEL
DIVIDEND PER SHARE SINCE 1963 (IN EUROS)
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1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
* taking into account the Sanofi history with regards to the dividends.
** based on the dividend proposed at the shareholders’ meeting to be held on April 26th, 2013
46.8%**
30.2%
31.6%
33.6%
35.7% 36.0% 36.6% 36.8%
38.5%
39.6%
41.1% 41.3%
43.9% 44.9%
46.3%
PAY-OUT RATIO : 1997-2012 AS A % OF NET PROFIT*
33
29.1%
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1.8
6.2
6.4 0.2
21.3
2.2
20.9
Non-current
liabilities
12.31.2012 12.31.2012
Current liabilities
Financial debt (current & non-current)
ASSETS LIABILITIES
Non-current
assets
Current
assets
Cash & cash
equivalents
Total Assets 29.5
Shareholders’
equity
Total Liabilities 29.5
A ROBUST BALANCE SHEET IN BILLION EUROS
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30
50
70
90
110
130
29/12/2006 29/12/2007 29/12/2008 29/12/2009 29/12/2010 29/12/2011 29/12/2012
L’ORÉAL SHARE PRICE ABSOLUTE & RELATIVE VS. STOXX 50 INDEX
SINCE JANUARY 1st, 2007 AS OF JUNE 6h, 2013
Source :Thomson Reuters Eikon L’Oréal STOXX 50 index (rebased on L’Oréal)
ANNUAL PERFORMANCE
L’Oréal +29.1% -36.4% +25.2% +6.5% -2.9% +30.0%
STOXX 50 -0.4% -43.4% +24.1% +0.0% -8.4% +8.8%
124.95€ +64.6%
75.90€
4 119.94
2 676.21 -35.0%
Since end 2012:
L’Oréal: +19.1%
STOXX 50: +1.5%
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36 June 13th, 2013
-50% GREENHOUSE
GAS EMISSIONS(1)
-50% WATER CONSUMPTION PER FINISHED PRODUCT(1)
-50% WASTE GENERATED PER FINISHED PRODUCT(1)
(1) L’Oréal’s factories and distribution centres. These reductions are calculated on a like-for-like basis. Period 2005-2012
OUR GROWTH IS RESPONSIBLE
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37
ADVANCED LEVEL
OUR GROWTH IS RESPONSIBLE
June 13th, 2013
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38
• L’OREAL IS TRANSFORMING ITSELF TO INCREASE ITS LEADERSHIP IN TOMORROW’S WORLD
IV
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BOOSTING OUR R&I POWER
TRANSFORMING OUR INDUSTRIAL POWER
INCREASING OUR WORLDWIDE FOOTPRINT
TRANSFORMING OUR MARKETING MODEL
INCREASING OUR OPERATIONAL EFFICACY
IV. L’OREAL IS TRANSFORMING ITSELF TO INCREASE ITS LEADERSHIP IN TOMORROW’S WORLD
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2012: OPENING OF THE LARGEST HAIR RESEARCH CENTRE IN THE WORLD
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CREATING A GLOBALISED RESEARCH NETWORK WITH A STRONG NERVE CENTRE AND FIVE REGIONAL HUBS
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4 NEW PLANTS IN 3 YEARS
Plant openings
Existing plants
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TRANSFORMING OUR INDUSTRIAL OPERATIONS
NEW PROCUREMENT ORGANISATION
NEW SOURCES OF INDUSTRIAL PRODUCTIVITY
NEW SUPPLY CHAIN ORGANISATION
- Specialisation of plants - Introduction of wall-to-wall
- Centralised purchasing - Supplier integration
- Major advances in service ratios - Reduction of inventory levels
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Kenya
Nigeria
Egypt
Pakistan
Vietnam
Bulgaria
Panama
Kazakhstan
Saudi Arabia
9 NEW SUBSIDIARIES IN 5 YEARS
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DIGITAL REVOLUTION: HISTORIC OPPORTUNITY IN
BEAUTY
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NEW PROXIMITY WITH THE CONSUMER : INTERACTIVITY, SERVICE, ADVICE NEW WAYS TO COMMUNICATE AND DEMONSTRATE : BUZZ, WORD OF MOUTH, BLOGS, SOCIAL NETWORKS IMPROVED MEASURED EFFICACY E-COMMERCE OPPORTUNITY
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NEW SOURCES OF A&P’S PRODUCTIVITY
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PERMANENTLY RENEGOTIATING MEDIA PURCHASES SYSTEMATIC EVALUATION OF AD CAMPAIGNS DEVELOPING ECONOMIC MODELS TO OPTIMISE ROI - ALLOCATION BETWEEN A&P - MULTI-MEDIA ALLOCATIONS
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• STRONG 2013 1ST QUARTER SALES
V
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GROWTH
1ST QUARTER 2013 (IN MILLION EUROS)
LIKE-FOR-LIKE REPORTED
PROFESSIONAL PRODUCTS 752.6 0.0% -0.4%
CONSUMER PRODUCTS 2 920.8 +6.5% +5.5%
L’ORÉAL LUXE 1 422.0 +7.2% +8.1%
ACTIVE COSMETICS 497.6 +7.2% +6.2%
COSMETICS TOTAL 5 593.0 +5.8% +5.3%
THE BODY SHOP 181.9 +1.8% +0.8%
DERMATOLOGY*/GALDERMA 156.7 -0.4% +2.1%
CONSOLIDATED SALES 5 931.6 +5.5% +5.1%
* Group share, i.e. 50 %
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A VERY SOLID FIRST QUARTER
FIRST QUARTER 2013 CONSOLIDATED SALES
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A VERY SOLID FIRST QUARTER
FIRST QUARTER 2013 COSMETICS SALES BY REGION
NORTH AMERICA
+6.3%
WESTERN EUROPE
+1.7%
EASTERN EUROPE
+9.2%
JAPAN
-1.7%
ASIA PACIFIC (EXCL. JAPAN)
+8.9%
AFRICA MIDDLE EAST
+15.0% LATIN
AMERICA
+11.8%
NEW MARKETS
+9.4%
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1ST QUARTER 2013 L’ORÉAL IS OUTPERFORMING THE MARKET
COSMETICS MARKET GROWTH* AND L’ORÉAL LIKE-FOR-LIKE COSMETICS SALES GROWTH
+5.8%
+3.5 / +4%
MARKET
*excluding soaps and toothpastes. 2013 provisional estimates
Source: L’Oréal estimates. Excluding exchange rate impact
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UNIQUE, BETTER, DIFFERENT PRODUCTS FOR STRONG MARKET SHARE GAINS
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OCTOBER 2012 MARCH 2013
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DOUBLING L’ORÉAL PARIS MARKET SHARE IN HAIRCARE
TOTAL USA (IRI PANEL: FOOD+DRUG+MASS INCL.WALMART)
MARKET SHARE IN VALUE
3.2%
6.2%
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MARKET SHARE VALUE – PANEL NIELSEN/IRI
MAY 2012 AUGUST 2012 OCTOBER 2012 JANUARY 2013 APRIL 2013
49.5%
50,6% 50,8%
52.5%
53.1%
REINFORCING ITS N°1 POSITION IN HAIR COLOUR IN WESTERN EUROPE*
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* FRANCE, ITALY, UNITED KINGDOM, GERMANY, SPAIN, AUSTRIA, BELGIUM, DENMARK,
GREECE, NORWAY, NETHERLANDS, PORTUGAL, SWEDEN, SWITZERLAND
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2011 2012 YTD APRIL 2013
BRAND N°2
20.7%
21.6%
22.8%
21.2% 20.9% 20.8%
L’OREAL PARIS HAS BECOME THE 1st FACIAL SKINCARE BRAND
MARKET SHARE VALUE – PANEL NIELSEN/IRI
FRANCE, ITALY, UNITED KINGDOM, GERMANY, SPAIN, AUSTRIA,
BELGIUM, DENMARK, GREECE, NORWAY, NETHERLANDS, PORTUGAL,
SWEDEN, SWITZERLAND
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VICHY: No1 ANTI-AGING BRAND IN PHARMACIES IN EUROPE GAINING MARKET SHARE
18%
2011 2012 2013 YTD
19%
21%
Source: IMS value sales, 2011, 2012, YTD 03/2013
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Nº1 IN SPECIFIC MEN SKINCARE MARKETS
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2011 2012 YTD MARCH 2013
BRAND N°2
22.3%
23.1% 23.9%
21.2%
19.3%
18.4%
Nº1 IN SPECIFIC MEN SKINCARE MARKETS
MARKET SHARE VALUE – PANEL NIELSEN
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LANCÔME IS INCREASING ITS N°1 POSITION IN LUXURY
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ASIA RETAIL SALES EVOLUTION 2012/2011
* Internal data based on retailer sales
L’ORÉAL LUXE No1 IN CHINA, & OUTPERFORMING THE MARKET
MARKET*
+17.5%
L’ORÉAL
LUXE
+22.2%
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THE FASTEST GROWING BEAUTY COMPANY IN ASIA
Source: Euromonitor 2013 - Asia-Pacific excluding Japan = China, South Korea, Taiwan, Hong-Kong, India, Indonesia, Thailand, Philippines,
Malaysia, Singapore, Vietnam, Australia & New Zealand
TOTAL BEAUTY MARKET ASIA (EXCL. JAPAN)
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5,9% 6,8%
7,0%
8,0%
8,6% 9,5%
10,0%
10,4% 10,6%
10,9%
9,6%
10,3%
11,0% 10,8%
10,5% 10,5% 10,5%
10,3% 10,1% 10,1%
9,1%
8,9% 8,4%
8,2%
8,2% 8,4% 8,4%
9,0% 9,4%
9,4%
3,0% 3,2% 3,2%
3,4% 3,7%
4,0%
4,2% 4,2% 4,2% 4,3%
4,6% 4,4%
4,9% 5,1%
5,0%
4,2%
3,9% 4,2% 4,2%
4,3%
0%
2%
4%
6%
8%
10%
12%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
P&G
L’Oréal
Shiseido
Unilever
Amore
Competitor No2
Competitor No3
Competitor No4
Competitor No5
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MAXIMISING THE POWER OF OUR BRANDS’ EQUITY
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FIRST LUXURY BRAND
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BEAUTIFUL SKIN
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FIRST BEAUTY BRAND WORLDWIDE
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MARKET GROWTH MARKET SHARE GAINS INCREASE OF WORLDWIDE LEADERSHIP PROFITABILITY IMPROVEMENT MORE RETURN TO SHAREHOLDERS
GREAT AND SOLID PROSPECTS
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-------------------------Avertissement / Disclaimer ------------------------- « Ce document ne constitue pas une offre de vente ou la sollicitation d’une offre d’achat de titres L’Oréal. Si vous souhaitez obtenir des informations plus complètes
concernant L’Oréal, nous vous invitons à vous reporter aux documents publics déposés en France auprès de l’Autorité des Marchés Financiers (également disponibles en
version anglaise sur notre site Internet www.loreal-finance.com).Ce document peut contenir certaines déclarations de nature prévisionnelle. Bien que la Société estime que
ces déclarations reposent sur des hypothèses raisonnables à la date de publication du présent communiqué, elles sont par nature soumises à des risques et incertitudes
pouvant donner lieu à un écart entre les chiffres réels et ceux indiqués ou induits dans ces déclarations.»
"This document does not constitute an offer to sell, or a solicitation of an offer to buy, L’Oréal shares. If you wish to obtain more comprehensive information about L’Oréal,
please refer to the public documents registered in France with the Autorité des Marchés Financiers (which are also available in English on our Internet site: www.loreal-
finance.com).This document may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses at
the date of publication of this release, they are by their nature subject to risks and uncertainties which could cause actual results to differ materially from those indicated or
projected in these statements."
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