Copyright © 2014 Leonardo Worldwide Corporation
Technical Difficulties?Contact
Citrix GoToWebinar1-800-263-6317
Destination Website: Drive More Direct Bookings with Visuals
February 19, 2014 Technical Difficulties?Contact
Citrix GoToWebinar1-800-263-6317
Darlene RondeauVice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau
Tim PeterE-Commerce & Digital Marketing
Tim Peter & Associates
Emma RichardE-Commerce
Ocean Partners Hospitality
Hotel Websites:
► Drive Bookings
► Show an experience
► Tell your story
Tim PeterE-Commerce & Digital Marketing
Tim Peter & Associates
Elements of E-commerce
How Digital Storytelling Drives Revenue and Results
1
2
3
4
Content
Customer Conversion
1 2 3
DreamDiscoverResearch
BookAnticipate
StayRemember
X
12
300 Million Photos Uploaded Daily
© 2013 - Tim Peter & Associates
More People Own Mobile Phones Than Own Toothbrushes
2013: 45% of Searches on Mobile
Source: Google
Have We Reached “Peak Search”?
Source: Google
What is a “Search Engine” in 2014?
►Content-rich►Context-rich►Keyword-rich►Customer-focused
Snackable
Sharp
Shareable
►Focus●Customer●Content●Conversion
►Content Rules●Snackable●Shareable●Sharp
►Create content that can be quickly and easily digested
►Ensure that your stories are shareable
►Focus on developing crisp, clear messages
Key Takeaways
Emma RichardE-Commerce
Ocean Partners Associates
A picture is worth a thousand words.Napoleon Bonaparte
A picture is a poem without words. Horace
The soul never thinks without a picture. Aristotle
Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Dale Carnegie
#StayCocoaBeach
Value of a Vanity Site
CourtyardCocoabeach.com
Marriott.com Site
Stay Cocoa Beach Blogstaycocoabeach.blogspot.com
Food & Beverage
Front Desk Government Shutdown Special
►Create fresh and up-to-date content using images, your surroundings & local events
►Social Media is a “Friendly” thing
►Don’t oversell
Key Takeaways
► About Leonardo
► Invitations to upcoming webinars●March’s topic is “Targeting Specific Customer
Segments”●April is about “Leveraging Social Media for Hotels”
► Recording of this webinar●Share it with your colleagues
It’s a Wrap
Questions and Best Practices
Copyright © 2014 Leonardo Worldwide Corporation
