Download - Designing Supermarket
1
Designing Designing SupermarketSupermarket
By Flex # 10By Flex # 10
2
Designing Designing SupermarketSupermarket
•Store Layout >> Selling and sales support allocation and the evaluation of space productivity
•Store Design >> Atmosphere, image, interior design and exterior design
3
Ambiance&
Image
Customer
Behavior
Facilities
utilization
Learn
ing
4
Store LayoutStore Layout
Factors influencing layout1) Store’s size and shape2) Irremovable facilities 3) Product types and categories4) Business pattern 5) Customer behavior6) Features and number of the
required installed equipments7) Retail’s satisfaction
5
•Convenience•Allocation of (shelf) space to products
•Store flow pattern•Merchandise display•Flexible, changeable•Beautiful and attractive
Store layout
6
Types of Store Layout / Circulation
Grid Grid layoutlayout
Loop Loop LayoutLayout
Free-form layoutFree-form layout
Types of Types of store store layoutlayout
7
Grid layout
8
Loop layout
9
Free-Flow layout
10DelicaDelicaMeatMeatSeafoodSeafood
Fru
it / Veg
etable
DairyDairyBeverageBeverage
01 Instant 01 Instant coffee coffee CerealCereal Egg Egg BreadBread
02 Chocolate 02 Chocolate Juice Juice Sweet Sweet Biscuits Biscuits Soft drinksSoft drinks
03 Beer 03 Beer Potato chip Potato chip Canned Fruit Canned Fruit Instant noodleInstant noodle
04 Baking 04 Baking Dried food Dried food Seasoning Seasoning sauce sauce RiceRice
05 Cooking 05 Cooking utensils utensils Detergent Bath Detergent Bath & Textiles & Textiles Fabric softenerFabric softener
06 Cleaning 06 Cleaning supplies supplies Dish detergent Dish detergent Pet food Pet food Insect repellentInsect repellent
07 Baby diapers 07 Baby diapers Infant Infant formula Baby formula Baby accessoriesaccessories StationaryStationary
08 UHT 08 UHT Ice-cream Ice-cream Food container Food container Frozen foodFrozen food
Ice-
Cre
amHealth & BeautyHealth & Beauty MedicineMedicine Cashier 1-10Cashier 1-10E
n t rance
Hair coloring / Sanitary / Toothpaste / ToothbrushHair coloring / Sanitary / Toothpaste / Toothbrush
En t rance
Hair wash / Hair styling / Bar soap / Shower cream Hair wash / Hair styling / Bar soap / Shower cream
Talcum powder / Cotton / Lotion / Deodorant Talcum powder / Cotton / Lotion / Deodorant
11
Display Pattern
1. Feature areas• End caps• Freestanding fixtures• Point-of-sale
2. Bulk-of-stock area
3. Walls
12
1.Product categories
2.Amount of products on shelf
3.Space allocation on shelf
4.Space utilization
Space planning
13
Product categories separated by manufacturer
14
Merchandise Presentation Merchandise Presentation TechniquesTechniques 1.Functional idea-oriented
presentation2.Style / Item presentation3.Color presentation4.Price lining5.Vertical merchandising6.Tonnage merchandising7.Frontage presentation8.Fixtures
15
AmbienceSensory marketing
- Sight - Taste - Smell
- Sound - Touch
Communication• Signs and graphics• Lighting• Color• Music• Scent
16
17
Planogram
Diagram, drawing, or other visual de scription of a store’s layout, includin
g placement of particular products a nd product categories.
18
Shelf Logic®
19
20
21
22
23
4-Rack 2-Shelf Space
24
Beverage Shelf
25
Planogram—Housewares
26
Planogram—Gardening Center
27
• Improved efficiency of shelf space allocations
• Increased consumer appeal of product displays
• Improved sales presentations
• Better grasp of relative product performa nce
• Faster, more accurate replenishments
• Better packaging testing thru tighter con trols
What are benefits of Planogram?
28
Q & A