Transcript
Page 1: Designing Social Media Solutions

CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.

Designing Social Media Solutions

Ken Fischer [email protected] blog: web20blog.org twitter: @web20blog_org

Page 2: Designing Social Media Solutions

CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.

Plan for the audience’s experience.

Social Media ROCKS

Page 3: Designing Social Media Solutions

CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.

Link the intended experience to tools/methods.

Page 4: Designing Social Media Solutions

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Relevance is context as well as content

Before After

Page 5: Designing Social Media Solutions

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Reflect an understanding of the audience through navigation

Good. Not so Good.

Page 6: Designing Social Media Solutions

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Visualization is the new BOLD

Page 7: Designing Social Media Solutions

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Embedded Slides, Video and Pics are the new exclamation

MARK!

Page 8: Designing Social Media Solutions

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A human voice makes content more relevant.

Needs Improvement.

Good.

Page 9: Designing Social Media Solutions

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Aggregate audience input and use it to improve.

Page 10: Designing Social Media Solutions

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Make every content element viral and accessible

Page 11: Designing Social Media Solutions

CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.

Ken [email protected]: web20blog.orgtwitter: @web20blog_orgLinkedInFacebook


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