Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 1
@kimgoodwin
@UXCampOttawa
how we designdesigning
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Tuquen.Canadian for hat
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Rat (cc) Jean-Jacques Boujot, mess (cc) .pst
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KONRAD STEVE
Craftsmanship! Limited effort!
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?
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context should drive what we design
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cultural contextshould drive how we design it
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valuesshould drive how we design it
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values are the scales we use to weigh decisions
istockphoto
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who we are
who / what matters
how we decide
what good means
harder to change
more important to change
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values:how we decide
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Deliverable: shared vision
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Plan for progressive commitment
- What problem(s) are we solving (and not)?
- For whom?
- What do they need?
- What do we need?
- What idea best meets both needs?
- What about that idea needs refining?
- What parts of that idea will we build and when?
Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014
organization’s decision-making values
team’sapproach
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Dynamic
Stable
Simplified from Cameron & Quinn 2011, based on earlier works
Internal External
competing values framework
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Adhocracy
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Dynamic
External
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Adhocracy
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Dynamic
External
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UX pros aswhiteboard ninjas
Maximize sketches & user feedback
Minimize discussion of “process”istockphoto
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listen first, sketch second
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Clan Dynamic
Internal
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Clan Dynamic
Internal
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Maximize involvement where it makes sense
Minimize exclusion
UX pros ascoaches
istockphoto
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Effective collaboration
has defined roles
Generative core team (2-3 people)
Close collaborators
StakeholdersOthers
istockphoto
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Hierarchy Stable
Internal
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Hierarchy Stable
Internal
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Maximize repeatable process, checkins
Minimize disruption, risk
UX pros asdesign & process experts
GettyImages
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Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014
MarketStable
External
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MarketStable
External
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Maximize data (especially quantitative)
Minimize time & riskUX pros asscientistsistockphoto
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Design the project plan for the values
istockphoto
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values:who & what matters
Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 38The Disney Way, Capodagli & Jackson, 1998.
valuesbecome the user experience
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change = loss
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Perceived LOSS
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Dissatisfaction with status quo
Clarity about what to change
Understanding of how to get there
Perceived LOSS
Adapted from Alexander Horniman, Darden School of Business
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values:what “good” means
...in your context
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UX valuessimplicity
elegance
efficiency
respect for human time & dignitybeauty
novelty accessibilityusefulness
usab
ility
lear
nabi
lity
delightfulness
brevity
empathy
clar
ity
visio
n
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“Your values are like fingerprints. Nobody’s are the same, but you leave ‘em all over everything you do.”
- Elvis Presley*
*according to questionable online sources, but hey, it’s a good quote anyway ☺
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Whose definition of “patients first”?
patientslikeme
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I wanted information, but slower. A river, not a wave.
- cancer patient
You feel your entire life is out of control. Any positive things to make it seem you’re in control... are empowering.
-patient with bipolar disorder
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show people how to apply them
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“When your values are clear to you, making decisions becomes easier.”
- Roy Disney
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good principles are aspirational
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With this definition of an exacerbation in mind: a considerable worsening of your [condition] (exacerbation) which meets all the following criteria: - Occurred over a period of 1 month or less - Was attributed to your [condition]? - Required hospitalization - Was not associated with any other cause other than your [condition] 16. How many exacerbations of your [condition] have you experienced?
I feel worthless - None of the time - Some of the time - Most of the time - All of the time
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Clear – I understand what it means
Answerable – it’s information I have
Efficient – it respects my time
Relevant – describes my experience
Educational – what is & isn’t part of my condition
Harmless – doesn’t make me sad & symptomatic
Actionable – helps me change, discuss with MD
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twolast thoughts on
values
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syst
ems
in
divi
dual
s
cognition behavior
Lawrence, Dyck, Maitlis & Mauws, 2006
educators shape intuition
evangelists sell ideas
architects establish systems
autocrats dictate practices
Continuous change cycle
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istockphoto
organization’s decision-making values
YOURvalues
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Thanks! Where to find me:My book:Designing for the Digital Age
Random brain droppings:@KimGoodwin on Twitter
Email:[email protected]