Why is Waldoso !#@%!nghard to find?
Photo: VictoriaPeckham (Flickr)
most of the world is
FOCUS
At any one time,
out of
Represents Approx. 5% of our visual field…
… but uses HALF of our
visual processing
power.
Approximate size of what’s in focus at any given time.
Based on illustration by Colin Ware, Visual Thinking for Design
Problem Solving
Eye Movements
Pattern Testing
Visual Efficiency =
Reducing Visual Queries
Neurons are tuned for specific features
Features
Pattern Processing
Objects
Photo: Woodlywonderworks (Flickr)
Photo: Gaetan Lee, Clip_Works, BaylorBear78, Chidorian, (Flickr)
Photo: thetruthabout, wootang01, dno1967, sylvar (Flickr)
Colour
Proximity
Motion
Shape
Make it Pop!
Ensure highest contrast goes to the emphasized
elements.
Ensure highest contrast goes to the emphasized
elements.
0.5 1 1.5 2 2.5 3 3.50
1
2
3
4
5
6
Employed Youths
Unemployed Youths
Employed Adults
Unemployed Adults
Word Word Word
Word Word Word
Word Word WordImage: Pink Sherbet Photography (Flickr)
Appeal to low-level features.Make it POP! Use one channel at a time.Stay Consistent, train your viewer.
Where’s Waldo Example(Cognitively Difficult)
THANKS!I’ll post the deck at:
http://ryancoleman.ca/ignite