Download - Designing for Suits
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Designing for Suits.(Or how Suits think)
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A short story.
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Synergy.
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Down RightSizing.™
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“Manage Up”
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He said:
“I probably would have told you the same thing”
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“The best thing to do here is actually the opposite of what
you’re doing.”
“Remove problems for her.”
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“Even if they’re not one of your problems to begin with.”
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“Be someone that removes problems, instead of adding
them, & you’ll get a licence to do whatever you want.”
“Don’t be surprised if they promote you.”
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Work out what they need.Rather than what you want.
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(Not a)
Subservient Ass Kisser™
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Search for...
“stupid manager”
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Search for...
“teenage drinking”
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?
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The Suits.
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John AllanCEO
truelocal.com.au
Darren BurdenDirector of News & Sport
Fairfax Digital
Gloria Poulakis General Managercarsguide.com.au
Nick LeederCOO
News Digital Media
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The Designers.
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Andy CoffeyArt Director - Sport
C4
Jewels MillerSenior Designer
Isobar
Simon WrightArt Director
news.com.au
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Intros / The Brief.The Middle Bit. ie: Work
Feedback.
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WATCH THE VIDEO…http://vimeo.com/7015781
Intros / The Brief.
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Key points from The Suits:
➡ This is a fun part of their job➡ They’re adjusting their approach based
on the designers capability
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From The Designers:
➡ Recognising they are expected to fill in the blanks
➡ Actively trying to extract the relevant bits to get started
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In my experience:
➡ A brief template is good in the early days
➡ Good briefs are done over coffee➡ Resist “Educating the client”➡ Earn their trust
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WATCH THE VIDEO…http://vimeo.com/7015956
The Middle Bit.(Otherwise known as Work)
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Key points from The Suits:
➡ They respect the influence of good quality design
➡ They like being included in the process & seeing early concepts
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From The Designers:
➡ Designers block is common➡ Reduce the options given➡ Address the project objectives first
when presenting
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DISC Profiling
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William Moulton MarstonPh.D.
1893-1947
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DDominance
IInfluence
SSteadiness
CConscientious
High D =Active in dealing with problems and challenges.They are: demanding, egocentric, determined, ambitious, aggressive, and pioneering.
Low D = Want to do more research before committing to a decision.They are: conservative, cooperative, calculating, cautious, agreeable, modest and peaceful.
High I =Influence others through talking and activity and
tend to be emotional.They are: convincing, magnetic, political,
enthusiastic, persuasive, warm, trusting, and optimistic.
Low I = Influence more by data and facts,
and not with feelings.They are: reflective, factual, calculating,
skeptical, logical, suspicious, matter of fact, pessimistic, and critical.
High C =Adhere to rules, regulations, and structure. They like to do quality work and do it right the first time.They are: careful, neat, systematic, diplomatic, accurate, and tactful.
Low C = Challenge the rules and want independence.They are: self-willed, stubborn, opinionated, unsystematic, arbitrary, and careless with details.
High S =Want a steady pace, security,
and do not like sudden change. They are: calm, patient, possessive, predictable,
consistent, poker faced.
Low S = Like change and variety.
They are: restless, demonstrative, impatient, eager, or even impulsive.
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Adjust your delivery to suit The Suit.
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WATCH THE VIDEO…http://vimeo.com/7016142
The Feedback.
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Key point:
➡ Taking feedback personally.Designers trying not to, andSuits wishing we didn’t.
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The Summary
➡ Remove problems, & Suits will be quick to assess you as valuable.
➡ Adjust your approach to suit The Suit
➡ Be proactive, positive & genuine with your communication
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Further Reading
➡ DISC profilinghttp://en.wikipedia.org/wiki/DISC_assessment
➡ ArticleDesign Observer: Ten Graphic Design Paradoxeshttp://observatory.designobserver.com/entry.html?entry=8217
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Contact/Feedback
➡ twitter@c41
➡ websitec41.com.au