Designing, Developing and Implementing a MOOC on CourseSiteswww.coursesites.com
Sarah Bishop-Root
Senior Manager, CourseSites/Community Programs
Manages CourseSites by Blackboard– Supports Institutions’ MOOC Initiatives
– CourseSites Open Course Series
– CourseSites Program Management
Email: [email protected]: http://www.linkedin.com/pub/sarah-bishop-rootwww.coursesites.com
Discussion
• What impact will MOOCS have on the long term roadmap for higher education?
• What challenges has the rise of MOOCs presented for your institution?
• How can MOOCS help your institution with student recruitment, student retention or additional revenue?
• What services might your institution seek to help you devise and implement a MOOC strategy?
The MOOC Landscape
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MOOC Platforms
Institution Model
edXConsortium: MIT, Harvard, UC Berkeley, UT System
Coursera
Users: 2.8 M Users: 525,000
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MOOC Platforms
Udacity
Instructor Model
Canvas Network
Institution Model
Users: 460,000 Users: 4M
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MOOC Pedagogy
• Connectivist• Instructivist/Socratic• Constructivist
INNOVATION
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Emerging Business Models
• Extend the institution's brand• Showcase online learning curriculum/faculty• Lead generation
– i.e. Provide options to obtain credit for participation in MOOCs
• Institutions as content providers– i.e. Coursera/Antioch agreement
• Matching students to jobs– i.e. Udacity
• Advance research agendas
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Evolution of
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What is CourseSites?
Social SS0
Microsite/Sign-up
Inst./Course Home Page
Invitations
Google Docs
Blog Feed
Roster
Publish OER
Partner Tools
Training & Support
Upgraded to latest within 30 days of GA
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500,000 Users in 151 Countries
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CourseSites Open Course Series
Instructional Ideas & Technology Tools for Online SuccessDr. Curtis Bonk, Indiana University1. 4,200+ Enrollees from 30 countries2. 6000+ Discussion and Blog posts3. 1600+ Live Session Attendees (Total)4. 90% would enroll in another course
Designing an Exemplary CourseECP Directors and 2011 Winners1. 2,500+ Enrollees from 14 countries2. 3000+ Discussion and Blog posts3. 500+ Live Session Attendees (Total)4. 94% would enroll in another course
https://open.coursesites.com/
CourseSites as a MOOC Platform
• International Audience• Social and Active Learning Tools• MOOC-friendly Components• Flexible Platform
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• Instructor Information• Course List• Blog
Instructor Homepage
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Simplified Course Access
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University of Illinois Springfield
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FIU Online Open Education
CourseSites Support
Social and Active Learning Tools
Conceptual mock-up subject to change without notice.
Available Now
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Course Home Page
• Social Sharing• Course Description• Guest Access• Enrollment Options• Login• Instructors• OER Packages• Shortened URLs
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Course Roster
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Blog Feed
• RSS• Atom• Filter• Avatar• Mark Read
Badges: Mozilla Backpack Integration
Publish Course as OER
Benefits Summary1. Fully Hosted and Supported2. Latest and Greatest Bb Technology3. Educate Unlimited Students4. Open Enrollment Capability5. Institution/Course Homepage6. Social and Active Learning Tools7. Enhanced Roster8. Badge Integration with Mozilla Backpack9. Easily publish course as OER10.Easy adoption for Blackboard customers11.Marketing Partnership
MOOC Course Design
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Scalability
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Student Orientation
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Student Orientation
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Week 0
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Groups
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Synchronous and Recorded Sessions
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Badge for Motivation
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opensuny.coursesites.com
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Course Evaluation
Supporting Our Clients MOOCs
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Other Marketing Plan Elements
Database Marketing
500,000 students in CourseSites database v. est. <50k in Canvas.net
Facebook Pages
7.1k fans on Bb properties v. <2.1k on Instructure
properties
Google Paid Search
Blackboard-funded paid search campaign v. limited
activity by Canvas.net*
* As measured by KeywordSpy.com for January 2013
Google Organic Search
Blackboard SEO sophistication v. no organic keywords found for
Canvas.net*
Online Advertising & Aggregation Sites
Blackboard select online ad program that focuses on MOOC aggregation sites, exploration on
other student-centered web properties
Social Paid Ads
Bb social ad program that focuses on promoted tweets, select
Facebook ads, LinkedIn ads
Questions and Discussion