Download - Designer Evolution
H E L L O
DesignerX3 GUY LAUFER @ G U Y L A U F E R | G U Y L A U F E R . C O M
THE FUTURE���IS IN PRINT
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CHAPTER ONE
BECOMING A DESIGNER
first chapter
BECOMING A DESIGNER Huge gap
The tools not relevant
Timeline
ADinosaurs
File
first chapter
BECOMING A DESIGNER
Quit
Huge gap
Tools are not relevant
Timeline
ADinosaurs
first chapter
BECOMING A DESIGNER Huge gap
Tools are not relevant
Timeline
ADinosaurs
The first newspaper adver2sement.
First adver2sing agency in Philadelphia.
Begins buying the right to place adver2sing in religious magazines.
10 minutes of radio 2me to anyone who would pay $100.
Radio surpasses magazines as a source of adver2sing revenue.
NBC's telecas2ng. The first TV spots, featuring a Bulova watch that 2cks for 60 seconds
THE INTERNET BECOMES A REALITY AS 5 MILLION USERS WORLDWIDE GET ONLINE.
1993
1704 1843 1867 1922 1938 1941
* hYp://adage.com/ar2cle/special-‐report-‐the-‐adver2sing-‐century/ad-‐age-‐adver2sing-‐century-‐2meline/143661/
first chapter
BECOMING A DESIGNER Huge gap
Tools are not relevant
Timeline
ADinosaurs
CHAPTER TWO
BECOMING A DIGITAL DESIGNER
* General Assembly
USER vs. ���VIEWER
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change
* General Assembly
DO NOT SEEK PRAISE. SEEK FEEDBACK.
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change
TRADITIONAL
creative director
art director
copy
DIGITAL
creative director
digital art director
Copy
Digital producer
designer
flash designer
programmer
front end & Back end
UX
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change
* General Assembly
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Campaigns
Change
from
to
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Campaigns
Change
KOTTER’S CHANGE MODEL
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Campaigns
Change
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Campaigns
Change
second chapter
BECOMING A DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Campaigns
Change
second chapter
BECOMING A DIGITAL DESIGNER
CHAPTER THREE
BECOMING A DESIGN THINKER
PROBLEM SOLVING ���USING CREATIVITY ���IN A FRAMEWORK “Design is not how things looks but rather how things work” Steve Jobs
third chapter
BECOMING A DESIGN THINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn't magic
Summary
Last slide
third chapter
BECOMING A DESIGN THINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn't magic
Summary
Last slide
4D’s Discover > Define > Design > Deliver
Partners: Dana Goren | Qortni Williams
third chapter
BECOMING A DESIGN THINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn't magic
Summary
Last slide
third chapter
BECOMING A DESIGN THINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn’t magic
Summary
Last slide
GLOBAL DIGITAL PROGRAM���23,000 employees���120 countries���
PROGRAM STRUCTURE
FOUNDATION
CREATIVE ACCOUNT STRATEGY
X
TARGET AUDIENCE: The en2re agency THE GOAL: -‐ Bench mark -‐ Familiar with
digital terms -‐ Language -‐ Mee2ng the digital -‐ people within the
agency
TARGET AUDIENCE: The 3 major departments THE GOAL: From talking to doing -‐ Tools -‐ Tac2cal (hands on)
TARGET AUDIENCE: Selected group THE GOAL: Working on a real project and hopefully show results to client
third chapter
BECOMING A DESIGN THINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn’t magic
Summary
Last slide
DIGITAL ISN’T MAGIC
third chapter
BECOMING A DESIGN THINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn’t magic
Summary
Last slide
L A S T S L I D E