Increase Conversions

(WITH CONTRASTING CTA)

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Sources

https://sivers.org/jamhttp://www.exacttarget.com/blog/testing-column-layout-in-web-design/http://www.webdesignerdepot.com/2015/02/4-design-trends-that-will-survive-2015/http://www.awwwards.com/6-web-design-trends-you-must-know-for-2015-2016.html

Using These

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Design Tips

FULL-WIDTH IMAGESWhy it converts:

Studies have shown that large images make people stop and take notice. It’s exactly that kind of “interruption” that contributes to higher levels of conversion.

SPLIT-SCREENLAYOUTSWhy it converts:

If you offer several types of products, services, or categories, it makes sense to split your users into the correct landing page as soon as possible.

By using a split screen, you quickly allow your audience to “choose their own adventure” and head to where they will more likely convert.

MONOCHROMATIC COLORSWhy it converts:

Your CTA (call-to-action)should always stand out,and a bright pop of color onan otherwise neutral or contrasting color pallettecan really do the trick.

3PRIORITIZEDNAVIGATIONWhy it converts:

Given too many options, users are 10x less likely to convert. So by tucking away all secondary navigation in a hiddern menu icon, you prioritize where you want them to go in order to make a conversion.

Extra Credit:Style your main CTA as a button for maximum clickability

MINIMAL LEAD CAPTUREWhy it converts:

What better way to capture leads than to simply ask, with no distractions?

Place your lead capture alone on a landing page. Then pair it with some compelling benefit -driven copy and you’re all set!

VIDEOWhy it converts:

One of the biggest hurdles betweena web visitor and making a sale isTRUST. Video is an excellent way topersonalize your brand, and let youraudience see what you’re all about.

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STICKY CTAWhy it converts:

Your CTA is the most important part of your page so, make sure it’s visible!

For a desktop - keep your CTA in a sticky header. For mobile - a dedicated sticky footer works well.

CARDDESIGNWhy it converts:

This Pinterest-inspired trend allowspeople to quickly (and visually) go towhatever interests them, which happens to be where they are mostlikely to convert.

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9 SINGLE COLUMN CTAWhy it converts:

By eliminating sidebar distractions, it has beenshown that positioning your CTA in a single column can increase clicks.

PERSONALIZEDUXWhy it converts:

Using location, buying activity, browsingactivity, and other data, you can tailor the browsing process to individual users. This personalization gives each interaction much more potential to convert.

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