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Design Thinking
~ Inez Cahyani ~
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The hot coffee cup saga
Putting on the Design Thinking cap…
The way we usually approach it…
1) Observe the caffeine addicts
2) Eh…? AHA!!!
3) Tinker tinkering…
plastic handle
1) Research on how heat spreads
2) Calculate distance travelled based on volume
3) Propose…Thicker cup?Cup with vacuum / or air bubbles?
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The Design Thinking DNA…
Observation
Immersion
Self-documentation
1. Empathize
Functional
Events
Say/do
Think
Feel
Empathy Map
Functional
Functional
Cognitive
Emotional
User Journey Map
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The Design Thinking DNA…2. Ideate
Point of View (POV)User + need + insight
characteristic underlying causecognitive Brainstorming
POV ConceptsIdeas
Brainstorming DO(s):
One conversation at a time
Stay focused Defer judgment Encourage wild ideas
Build on other’s ideas
Go for quantity
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The Design Thinking DNA…2. Ideate Synthesize
functional emotional
3. Prototype
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Design Thinking for me
Empathy lens
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Feasibility
DesirabilityViability
Ethos (values)
Pathos (emotion)
Logos (logic)
1. Empathize 2. Ideate 3. Prototype
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Design Thinking in Banking
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DESIGNBOOM x DEUTSCHE BANK Future Banking Competition
2000 participants 80 countries
2014 winner: LIFEWIRE by Marita Mitrovic – the Netherlands
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IDEO Banking Projects: ATM Interface for Wells Fargo
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IDEO Banking Projects: PI Payment Platform and POS Device for Commonwealth Bank of Australia
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• Virtual crash course from Stanford Universityhttp://dschool.stanford.edu/dgift/
• IDEO – the renowned practitionerhttp://www.ideo.com/sg/
• Deutsche Bank Future Banking competition shortlisthttp://www.designboom.com/competition/deutsche-bank-future-banking/
If you prefer hard copy…• Tim Brown, Change by Design: How Design Thinking
Transforms Organizations and Inspires Innovation, HarperCollins, 2009
• Schatt Dan, Virtual Banking: A Guide to Innovation and Partnering, Wiley Finance, 2014
Your Quick Guide to Design Thinking