Download - Design process bottle opener
Marcus Valentino IED Design Management - Design Process Wine opener
DESIGNPROCESSWINEOPENER
Marcus Valentino IED Design Management - Design Process Wine opener
Rese
arc
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User/Context
Bartenders/Wine Seller
Capture Bartenders and Wine salesman at work
Observe and capture the “professional” user in their normal environment
Marcus Valentino IED Design Management - Design Process Wine opener
Research Methodology
To find as many possible variations of a wine opener, in different shapes, sizes, usages, user groups.
Then > Defined extreme user - Bartender / Wine seller
Desk Research :
Observation:
Identified observation targets:
+ Bartenders in small “local” bar.+ Restaurant with cosmopolitan and urban attributes. + Niched wine bar, sophisticated/intellectual + Wine retailer with selected and exclusive feel+ Bohemian bar, young trendy atmosphere
Interview target:
Bartender with high experience, medium - high work load and knowledge in wine...
Based online:
Marcus Valentino IED Design Management - Design Process Wine opener
Where was the bottles opened?
Behind bar, at the table, by bartender, or by waitress.? Why?
How long did it take? When do they open a new bottle? Upon order, before? How is it done?
With precession, with speed, with elegance? With flair?
Observation :
Marcus Valentino IED Design Management - Design Process Wine opener
Research Methodology
Mercé Graell Design Process Bottle opener
i n t e r v i e w
Marcus Valentino IED Design Management - Design Process Wine opener
Marcus Valentino IED Design Management - Design Process Wine opener
Marcus Valentino IED Design Management - Design Process Wine opener
No more than 20 sec
Marcus Valentino IED Design Management - Design Process Wine opener
Sophisticated wine bar(Baignore)
Preferred opener >same as ours
Reason why >
because of multi use, reliable, mechanic, never breaks
cork, always used the same
What usages >open wine bottles How they used it >behind bar, very fast and seemed very experienced When it’s used >after receiving orders
Would change > Make the ledge bigger, sometimes she
slipped, probably because of the speed (max 20 sec) make the material more durable
Important Finding > (The suggestion), increase size of ledge, likes mechanic, reliable
Marcus Valentino IED Design Management - Design Process Wine opener
Bohemian Bar (Behind OpenCor)
Preferred opener > same as ours, between 3 other options
Reason why > robust feeling, thick handle, good grip, 2-
levels = Less force, easy to use, multi-function (beer, cuts plastic cover, wine)
What usages > wine, and beer, (he also used the same at home!)
How they used it > behind bar, (serve mostly glasses)
When it’s used > after receiving ordersWould change: nothing!
Important Finding > Would never change, and use at home
Marcus Valentino IED Design Management - Design Process Wine opener
Cosmopolitan (BO)
Preferred opener >same as ours, had 4 more options, including a mounted one
Reason why >
Serves every purpose, classic version
What usages >wine, beer, liquor, soft drinksHow they used it >behind bar, and at the terrace
When it’s used >after receiving orders
Would change > Maybe add a magnet, so soft drink/beer caps would stay. Would prefer not to turn/screw
when opening wine bottleImprove grip for enabling one-hand-usageImportant Finding > (The suggestions), Covers every need...
Marcus Valentino IED Design Management - Design Process Wine opener
Wine retailer (Vinius Birindis)
Preferred opener >similar to ours, but “fancy”, value added in design and materials
(had at least 7-8 kinds) Reason why >
Easy to use, multi use, What usages >daily basis, for important clients, focus on certain elegance and style
How they used it >no time pressure, precision important
When it’s used >to serve a test sample, during the selling process Would change > Didn’t like to have to turn the bottle...
Important Finding > Choose other one for opening “magnum” bottles, but choose basic one even over the mounted version.
Use the basic one in front of clients, when selling
Marcus Valentino IED Design Management - Design Process Wine opener
Marcus Valentino IED Design Management - Design Process Wine opener
F o u r o f t h e m a r e u s i n g t h e s a m e o n e l i k e t h e s e .
Insights
Marcus Valentino IED Design Management - Design Process Wine opener
Insights
- Trusted and reliable version in the pro’s eyes...
- Always chosen over alternatives
- One of few downsides is the “turning”
- Unexperienced user could find it hard to use and time consuming...
- Mechanic is a PLUS +
- Works in an elegant environment...
- It’s basic, but fulfills every purpose
Marcus Valentino IED Design Management - Design Process Wine opener
Problem opportunities... - Create an opener with a magnet that holds on to caps from bottles...
- Invent mechanism to eliminate the “turning”
- Improved materials: smooth, soft surfaces, but durable and strong
- Add value in design, styling to improve emotional connection...
Marcus Valentino IED Design Management - Design Process Wine opener
Persona
Socio-graphicBartenders, young/mid-age, European / Western mentality
AttributesYoung - mid age, physically able
LocationBar, disco, restaurant, club, (Festive atmosphere)
PsychographicsYouthful, creative personality, fun, outgoing
Marcus Valentino IED Design Management - Design Process Wine opener
- Reliability - Speed- Precision - Flexibility- Multi Use- Portability
Marcus Valentino IED Design Management - Design Process Wine opener
User Needs...
FunctionalFulfill the requirements to open: wine, beer, soft drink, (multi-use)
PsychologicalFun, functional and cool. good value for money, noticeable
Social needsTo communicate creativity, youth spirit, fun, innovative, Motivation
HypothesisImpulsive purchase, eye-catching design, stands out from the “norm”, looking for added emotional benefits
Marcus Valentino IED Design Management - Design Process Wine opener
User Needs...
Marcus Valentino IED Design Management - Design Process Wine opener
Goal
Design a multi-function wine opener
with outstanding, eye-catching design
for Bartenders.
I d e a s & S k e t c h i n g
Marcus Valentino IED Design Management - Design Process Wine opener
Marcus Valentino IED Design Management - Design Process Wine opener
S k e t c h u p m o r e t h a n 3 0 i d e a s o f w i n e o p e n e r s t o f u l f i l l t h e n e e d s o f o u r t a r g e t u s e r s .
Marcus Valentino IED Design Management - Design Process Wine opener
S e l e c t s o m e
p o t e n t i a l i d e a s t o d e v e l o p
Marcus Valentino IED Design Management - Design Process Wine opener
Option one
Marcus Valentino IED Design Management - Design Process Wine opener
Three handles triangle with multi-function wine opener.
Marcus Valentino IED Design Management - Design Process Wine opener
Each handle with different functions
Beer bottle opener with magnet
Stand for the side of the wine bottle
Knife inside
Marcus Valentino IED Design Management - Design Process Wine opener
P r o t o t y p e
Marcus Valentino IED Design Management - Design Process Wine opener
Solvetechnicalissues
Marcus Valentino IED Design Management - Design Process Wine opener
Card board as the best material for making the prototype
Marcus Valentino IED Design Management - Design Process Wine opener
Choose red as the best color for this option.
Marcus Valentino IED Design Management - Design Process Wine opener
Can stand on bar table.
F o r t h e s t a n d b y m o m e n t
Marcus Valentino IED Design Management - Design Process Wine opener
Size is good for holding by one hand
Marcus Valentino IED Design Management - Design Process Wine opener
Easier and more comfortable to open a wine with three handles and every sharp thing is hidden inside the opener.
Marcus Valentino IED Design Management - Design Process Wine opener
Option two
Marcus Valentino IED Design Management - Design Process Wine opener
Flat, smooth &
elegant design with
all the sharp “tools”
hidden inside
Marcus Valentino IED Design Management - Design Process Wine opener
Covers all main
desired functions,
and still gives a
sleek look suitable
for the living room
or hotel lounge
Cork-screw
Beer-opener
Knife
Marcus Valentino IED Design Management - Design Process Wine opener
Mahogany finish with
borrowed inspiration
from boats, cigar
lounges and classic
elegance...
Marcus Valentino IED Design Management - Design Process Wine opener
P r o t o t y p e
Marcus Valentino IED Design Management - Design Process Wine opener
First we experiment
“pretend” wood, in
order to save a tree!
Marcus Valentino IED Design Management - Design Process Wine opener
Compact enough,
but with a good
and sturdy grip!
Marcus Valentino IED Design Management - Design Process Wine opener
Something for the
“fine” rooms, yet with
the functionality of a
real “work horse”
Marcus Valentino IED Design Management - Design Process Wine opener
Conclusions...don’t jump to
them
good design need innovation, creativity,
analysis and calculate
Thank you!
Marcus Valentino IED Design Management - Design Process Wine opener