Download - Design Out Loud: Social Media
DESIGN OUT LOUDCarnegie Mellon University School of Design Senior ID Studio | Class 3: Social Media
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© DePerro 2010
AGENDAExperimenting With The Right Mix Of Tools
‣ The social media hub, and supporting structure
‣ What is your goal?
‣ Craft your story!
‣ Finding social tools
‣ Excecuting your plan‣ Measuring or assessing your plan is working
‣ Adjusting your game plan; stay ahead of the curve
Site
Listen
Share
Speak
Friend Tag
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DESIGNING FOR THE HUB
Measure
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YOUR GOALWho is this for?
‣ What do you really care to do with your users?
‣ Where do they work and play on the web?
‣ What groups are they members of?
‣ Where do they shop?
‣ How much time are they willing to devote to you?‣ How technology compliant are they?
‣ Does your message cross media? Digital to “Real?
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FINDING SOCIAL TOOLSDiscovery, Measure, Explore, Test
‣ Take the medicine: ‣ Ask your friends‣ Try social blogs
‣ Search
‣ Measure importance‣ Alexa.com‣ Google Analytics
‣ Look for users effectively using the tool
‣ Try it! See what works!‣ Just don’t weave it into your core story until you decide you love it.
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Bright Innovation’s Social Media Strategy Launch 2009.
CHOOSING TOOLS
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74% of companies operate an official
Twitter account
43% of brands had never replied to a single tweet.
EXAMPLESSocial Media Programs That Work:- Student- Recent Graduates- Brand
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© DePerro 2010
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STUDENTTDePerro.com
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RECENT GRADUATESDesign Glut
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EXPERTSWeb Designer Wall + N.Design Studio
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NICHE BRANDBlendtec
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NICHE BRANDMint.com
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SOCIAL NETWORKCore77 + Coroflot
YOUR TOOLBOXWhat You’ll Need To Craft Your Story:- Hub- Listen- Share- Measure
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© DePerro 2010
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
YOUR SITEThe hub for your message to spread
‣ Where you will host your
story
‣ This is the epicenter of your
social experience
‣ Your goal is divert traffic to
this source
‣ It will be part of your
discovery process
YOUR SITEListen to your users
‣ Engage your users/friends
‣ Actively share your work
‣ Ask them for critique
‣ Ask them to share
‣ Give it away!...a taste
YOUR SITEListen to your users
‣ Engage your users/friends
‣ Actively share your work
‣ Ask them for critique
‣ Ask them to share
‣ Give it away!...a taste
YOUR SITEListen to your users
‣ Engage your users/friends
‣ Actively share your work
‣ Ask them for critique
‣ Ask them to share
‣ Give it away!...a taste
YOUR SITEListen to your users
‣ Engage your users/friends
‣ Actively share your work
‣ Ask them for critique
‣ Ask them to share
‣ Give it away!...a taste
YOUR SITEListen to your users
‣ Engage your users/friends
‣ Actively share your work
‣ Ask them for critique
‣ Ask them to share
‣ Give it away!...a taste
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
YOUR SITEShare your work with the web
‣ To reach a broader audience
than people you know...
‣ Try using some of the
popular aggregator sites/
networks
‣ Find groups in-kind and
contribute or comment
‣ Look for questions, and
answer them.
YOUR SITEMeasure your effectiveness
‣ Regularly review how you’re
doing.
‣ This will help you spend
your social media time
effectively.
‣ Don’t waste your time, you
still have a job to do.
‣ Do the job and talk about it!
YOUR SITEMeasure your effectiveness
‣ Regularly review how you’re
doing.
‣ This will help you spend
your social media time
effectively.
‣ Don’t waste your time, you
still have a job to do.
‣ Do the job and talk about it!
YOUR SITEMeasure your effectiveness
‣ Regularly review how you’re
doing.
‣ This will help you spend
your social media time
effectively.
‣ Don’t waste your time, you
still have a job to do.
‣ Do the job and talk about it!
YOUR SITEMeasure your effectiveness
‣ Regularly review how you’re
doing.
‣ This will help you spend
your social media time
effectively.
‣ Don’t waste your time, you
still have a job to do.
‣ Do the job and talk about it!
YOUR SITEMeasure your effectiveness
‣ Regularly review how you’re
doing.
‣ This will help you spend
your social media time
effectively.
‣ Don’t waste your time, you
still have a job to do.
‣ Do the job and talk about it!
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© DePerro 2010
NEXT CLASS
‣Outline the plan for your social web
‣Sign-up | Plan | Organize | Upload | Iterate
‣Plan a post to drive traffic to your site and project‣Find examples of effective communication
Be Prepared With...
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© DePerro 2010
THE HARD PART
‣Deciding Your Message
‣Retooling to Project A Professional Image Online
‣ Let Others Know What to Post & What Not To
As With Most things Getting Started
