Download - Design News Smart Ad
Design News Smart Ad
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Why smart ads:• Showcase multiple messages, and assets (video demos, case studies, white paper
links) and solicit strong calls to action from within a single promotional unit. • Turnkey promotional package including custom ad design, promotion, and project
management/reporting • High level of user engagement (avg. 37% interaction rate and 2 minutes spent
navigating the ad unit). Strong track record with 11 ads launched in 2011 (2 product selector / 9 leaderboard)
• Proven success: 15 smart ad programs over 2010 / 2011 (see appendix)
What’s new:• Supports multiple ad unit sizes across all brands• New content focused option• Increased social media opportunities• Lower price point option• Ability to add Asset gating/Lead Capture (additional charge)
UBMe Smart Ad SummaryAd Name/Description Elements Example
Expandable Tab Leaderboard (the original)
Standard leaderboard when expanded displays up to 5 tabs of various content
http://i.cmpnet.com/ads/graphics/as5/ela/eet_stm_1110/?r=215
Expandable Skyscraper Right / Left
Standard Skyscraper when expanded displays up to 5 tabs of various content (EET / EDN / TMW)
http://visualsteel.com/video3.html?cn=esa1&vwidth=1000&vheight=720
Expandable Tile (125x125)
Standard 125x125 tile when expanded displays up to 5 tabs of various content (not currently available on EDN)
http://visualsteel.com/video3.html?cn=eta1&vwidth=1000&vheight=720
Expandable Thumbnail Leaderboard
Standard leaderboard when expanded displays 6 swatches which rotate with up to 12 pieces of creative, and expands to display larger side panel
http://visualsteel.com/video3.html?cn=cep2&vwidth=1000&vheight=720
Product Selector Guide Standard IMU with up to3 relational pull down menus (no more than 100 variances total)
http://i.cmpnet.com/ads/graphics/as5/bumper/eet_npx_imu_1103/
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Deliverables:• 150,000 impressions over 3 months. • Full design and hosting services• Custom ad design based on existing client creative and goals• Dedicated project manager• Tracking reports reflecting behavioral data for your Smart Ad (impressions served, opens, length of time spent interacting with unit, and clicks to content within the ad)• 5 business day turn around following asset delivery
Content:• Tabbed leaderboard, Tile, and Sky:
– Up to 5 tabs linking to 7 advertiser-provided assets, plus images and video• Expandable Thumbnail leaderboard:
– Ideally suited for strong graphic/video content. 12 rotating tiles (6 visible simultaneously)Product Selector Ad:
3 relational pull down menus, 100 variances total1
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The Details
The Smart Ad is an expandable leaderboard which enables you to include up to seven (7) different assets within your ad such as video messages and product demonstrations and comparisons, case studies, whitepapers and other assets to engage your targeted audience.
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Smart Ad Leaderboard
Smart Ad Leaderboard expanded
Located in the top leaderboard
position
Standard Leaderboard, when rolled over pushes site content down and expands to 728 pixels x
400 pixels Expandable is comprised of a large panel and a matrix of
rotating tiles (6 out of 12 visible)
Expandable Thumbnail Leaderboard
Social media links available
(on all ad types)
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Located in the Boombox position
Standard boombox ad with up to 3 relational pull
down menus (no more than 100 variances total)
Product Selector Guide
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Located in the Skyscraper
position (left , right , or center)
Expandable SkyscraperRight hand side
When expanded to 350x600 pixels, unit expands,
covering content to the right, and
user engages with the unit by clicking on the various tabs
(up to 5). Can include video demos, case
studies, webinars, other technical resources, etc.
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Located in the 125x125 position
Standard tile ad, but when rolled over the page is
screened out and overlayed with a
tabbed unit. Multiple tabs, each revealing different page of content.
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Expandable Tile
Pricing (3 Month Program)
All rates are net.
** Limited refreshes (1-2 assets per month) available at no cost
A la Carte Options:• Additional leaderboard, skyscraper or boombox impressions $160 CPM net• Additional tile impressions $70CPM net• Extend program length $1,000 net per month – for ad unit only, impressions are additional• Integration of in-unit registration gate for single asset: $4500 for 3 months
Unit Single Site / No Changes
Multiple Brands / No changes
Single Brand / monthly content changes**
Leaderboard & Sky $24,000 $27,000 $30,000
Tile $10,500 $14,000 $16,500
Product Selector $24,000 $27,000 $30,000
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