Creative BriefClassy Little Man

Background

Objective

Targeted Audience

Competition

Message

Tone/ Keywords

The Classy Little Man is a clothing line for boys with unique styles and offerings. Featuring a Father-like-Son outfits with matching shirts and accessories. Offers clothing that is for everyday wear and for special occassions.

Create a brand identity with consistent design elements throughout that reflect the style and voice of the products offered at the store.

Since parents are the ones purchasing clothes for their children, the target audience are moms and dads but also target their children with age appropriate styles.

Upscale children clothing boutiques

Classic/ClassyVintage Modern Chic

Boys are young once and for only a short time, The Classy Little Man offers adorable yet unique styles that are guaranteed to turn heads.

CuteDapper