PROCEEDINGS OF THE 13th INTERNATIONAL CONFERENCE
ON ENGINEERING AND PRODUCT DESIGN EDUCATION,CITY UNIVERSITY LONDON, UK
gTH _ 9th SEPTEMBER 2011
Design Education for Creativityand Business Innovation
Ahmed Kovacevic
City University, London
School of Engineering and Mathematical Sciences
William Ion
Strathclyde University, Design Education Special Interest Group,Design Society
Chris McMahon
University of Bath, Design Education Special Interest Group,
Design Society
Lyndon Buck
Institution of Engineering Designers
Peter HogarthDesign Education Special Interest Group, Design Society
EPDE 2011 III
Table of Contents
xvii Foreword
Keynote Speech3 Commercivity
Peter Childs and Rod Fountain
Chapter 1 - Design Education and Business
11 ProjectSpace: Linking Design Education with Business
Julian Malins and Annette Murray
16 Teaching "New Product Management" for Incremental
and Radical Innovation
Andre Liem
23 Industrial Briefs for Student Projects - A Company PerspectiveTania Maxine Humphries-Smith, Clive Hunt, Chris Dowlen
and Simon Vaitkevicius
29 Boost Business by DesignJoseph Benjamin Lockwood, Irene McAra-McWilliam and lain Reid
35 Business-Design Laboratory: A strategy for Innovation
Maria Clara Betancourt and Luis Alfonso Mejia Puig
41 The Design Management Education in Brazil: a Qualitative Analysisof six undergraduate courses
Paulo Roberto Nicoletti Dziobczenskii and Maurlcio Moreira
e Silva Bernardes
47 Application of MRFSV tool to study effectiveness of marketingresearch findings in product designPratul Chandra Kalita and Amarendra Kumar Das
53 Entrepreneurship in Future Design Education
Johannes B. Sigurjdnsson and Casper Boks
EPDE 2011 V
59 Are Entrepreneurship and Transformative Innovation appropriateas prime foci for Product design curricula?
Stuart Lawson
64 Bridging the gap between aims and objectives for business
clients and academic course planners in 'linked' learning projectsJennifer Loy and Simon Ancher
71 Integrating Business Concepts and Entrepreneurship into
an undergraduate engineering curriculum using case studies
David Effa, Oscar Nespoli and Steve Lambert
Chapter 2 - Creativity in Design Education
79 How Far should Design be at the heart of a 21 st Century
University focused on Creativity and Innovation?
Clive Holtham and Andy Wilkins
85 Education: Creating Innovation
Alan Roy Crisp, Leslie Arthur and Christine Hardy
91 Creative Processes as a Medium for Learning Design CompetenceDagfinn Aksnes
97 Disruptive Images: Stimulating Creative Solutions by Visualizingthe Design Vision
Wouter Eggink
103 The Epistemic Role of Artefacts in Creative Design and
Knowledge Creation
Christoph Richter and Heidrun Allert
109 Challenging Innovative thinking among design students
through "cultural" goal finding in the fuzzy-front-endAndre Liem
115 Idea Generation in Collaborative SettingsSeda Yilmaz, James Christian, Shanna Daly, Colleen Seifert
and Richard Gonzalez
121 Changing Mindsets, Improving Creativity and Innovation
in Engineering Education
/Anders Berglund, Ida Klasen, Mats Hanson and Martin Grimheden
VI EPDE2011
127 Finding Common Ground - a disciplinary approach to creativityHedda Haugen Askland, Anthony Williams and Michael J Ostwald
133 A Novel softer and More Creative Approach for Materials
Selection while incorporating Emotional AspectsMehran Koohgilani, Zulfiqar Khan and Brian Parkinson
137 A Creative Tool to break habits: Breakdown of Functions,
Disassociations & counter questions (bdc)Tore Gulden andArild Berg
143 TRIZ-Box in Design Education - A Study on Supporting CreativityAlbert Alters, Quentin Lohmeyer and Hannes Schmalenbach
149 Interaction Vision: Expressing and Identifying the Qualities
of User-product Interactions
Gerf Pasman, Stella Boess and Pieter Desmet
155 Student Creativity and Motivation in Educational Process
- Case StudyNikola Vukasinovic, Nusa Fain and Joze Duhovnik
160 Exploring Mental Scaling as Source for Creativity during the
Product Design Process
Harald Skulberg
166 Creating Inspiration in Design Education
Marina Henrieke Sonneveld
172 Creating Innovation: Stifling Education
Alan Roy Crisp
Chapter 3 - Pedagogy
181 Facilitating Individual Learning processes with Advanced Instructions
Claus Putz and Geesche Intveen
187 The Design Approach and Activity-Led LearningMichael John Tovey and John Davies
193 Effects of Team Role Assessment in Problem based group
work learningMikko Vanhatalo, Timo Lehtonen, Antero Halikka, Jarkko Pakkanen
and Tero Juuti
EPDE2011 VII
199 Does Design Thinking Mediate Critical Innovation Skills?
An interview approach to synthesize five competencies
taught at the d.school
Birgit Jobst, Paul Endrejat and Christoph Meinel
205 A Constraint-Based Model of the Design Process
Paul Scudieri and Blaine Lilly
211 The Lecture: Going for a walk whilst sitting down
Leslie Arthur and Alan Roy Crisp
216 Doing Engineering Design: Reflections on the Active
Learning ExperienceChris Dowlen and Barney Townsend
222 Catchy Presentations: Design students using Pecha Kucha
Kaare Eriksen, Christian Tollestrup and Nis Ovesen
227 Educational model for improved Empathy "the pleasurablemask experience"Kristof Vaes, Jan Corremans and Ingrid Moons
233 Knowledge Exchange between Master and PhD students
with regard to Evolutionary Product DevelopmentArthur Eger and Robert Wendrich
239 How to Define Projects to Teach DesignMarina Novak and Bojan Dolsak
245 Development of Functional Mock-Ups for Engineering
Design Education
Gregor Beckmann and Dieter Krause
251 Industrial Design Education in lran:A case study for developing
a new syllabusYassaman Khodadadeh and Nazanin Mohammadpour
257 Full circle: Balancing the knowledge equilibrium between
newly-enrolled Design students and their Design school
Aysar Ghassan
263 Product Design Specifications and Design Creativity,are they compatible?Paul Wilgeroth
VIII EPDE2011
269 Preference holds priority in preference? Methodologicalapproach to intuitive choice
SuKyoung Kim, Youngil Cho, Kazuhisa Niki
and Toshimasa Yamanaka
275 Assessing creativity: PropositionHedda Haugen Askland, Michael J Ostwald and Anthony Williams
281 Innopoly: Design steps towards proficiency in Innovative Practices
Anders Berglund, Monica Lindh Karlsson and Sofia Ritz&n
287 Design Education and Research Intertwined
Elmer van Grondelle, Jan Jacobs, Cees de Bont
and Rene van Egmond
293 Development of the Systematic Grading Procedure
Anders Berglund and Phillip Tretten
299 Sketching is more than making correct drawingsRemko Waanders, Wouter Eggink and Maaike Mulder-Nijkamp
305 Letting Objects Speak
Tatjana Leblanc
311 Found in Design Translation
David Morgan
316 Teaching students in project management - a survey from
a project semester
Katharina Helten, Miriam Spillmann and Duygu Brandstetter
322 Towards a Science of Design as a Basis of Education
Ludwik Finkelstein
Chapter 4 - Sustainable and Universal Design
331 Technical Product Optimisation a new course integratingDFAand LCA
Lau Langeveld
337 Using Product Innovation as Eco-Branding to EncourageSustainable
lifestyles - an exploratory student approach to Business StrategyAnneli Sevefors, Ulrike Rahe and Toni-Matti Karjalainen
EPDE2011 IX
343 Sustainability in the Product Design Curriculum; evaluating the
effectiveness of integration in Project Based LearningClare Green
349 Strategic questions for Design Education for SustainabilityMerel Claes, Simon O'Rafferty and Frank O'Connor
354 Emotional Eco-modernism: Is Using Bamboo Really Enough?Cliff Shin, Eric Benson and Deana McDonagh
360 Strategies for Teaching Universal DesignTom Vavik
Chapter 5 - Professional Perspectives
367 Intellectual property: an issue when engaging in
industrial collaborative student projects?
Christopher Glasspool and Bryce Dyer
373 An Integrated Approach to Developing Higher Graduate
Skills in Design Education
Jon Spruce
379 Product Development Project Courses in an EngineeringDesign Degree ProgramSoraia Ala, Antdnio Gomes and Ricardo Torcato
385 The Legacy of Design: What contribution does a degreemake to your future design career?
Jon Spruce and Martyn Evans
391 Stimulate Student business outcome through need
finding-oriented projectsAnders H&kansson and Bengt Holmquist
397 Keeping Design Records
Colin Ledsome
X EPDE 2011
Chapter 6 - New Design Paradigms
405 A Service Approach to Course DevelopmentCameron Watt, Philip Ely and Damian Chapman
411 Aesthetic, Structural and Functional Transparency in DesignBenfe Dahl Thomsen and Klaus Madsen
417 Research Oriented projects on Design Themes - a master
semester at AAU
Christian Tollestrup, Kaare Eriksen and Nis Ovesen
423 Understanding the 2.5th dimension: Modelling the graphiclanguage of Products
Maaike Mulder-Nijkamp and Wouter Eggink
429 The Great Challenge, Staging the Design Education for
the next 20 years
Bjorn Baggerud, Casper Boks and Jon Rismoen
434 Curriculum Design: Among the ideological and emotional:
ruptures and sutures.
Viviana Polo
Chapter 7 - Multi-disciplinary perspectives
443 The Elephant in the Design Office
Co//n Ledsome
448 Sports Engineering: Developing an Integrated,
Cross-disciplinary engineering Design DegreeAndrew J. Wodehouse, William Ion and Gordon Mair
454 Teaching Design & Engineering students how to handle
the Form Giving issue
Lucia Rampino and Roberta Gorno
460 Exploring Collaboration between Computer Science Engineersand Visual Communication Designers in Educational SettingsAaron Ganci, Rajiv Ramnath, Bruno Ribeiro and R. Brian Stone
EPDE2011 XI
466 Engaging Electronics Projects for Design Students through
Open Design ApproachesRoss Maclachlan
472 Speaking design: Development of cross-disciplinary
understanding in design, business and Engineering Education
Toni-Matti Karjalainen, Sanna Heinio, Daniel Graff,Mikko Koria and Markku Salimaki
Chapter 8 - Design Methodology and Education
481 Innowiz: a Guiding framework for Projects in
Industrial Design Education
Pieter Michiels, Becky Verthe, Jelle Saldien and Rino Versluys
487 Approaches to a Cross-Cultural Engineering Design TheoryAlexander Brezing, Peter Childs, Hyunjune Yim,Paul Wilson Bland and Pei-Luen Patrick Rau
493 Understanding Design Thinking: A Process Model based
on Method EngineeringKatja Thoring and Roland M. Muller
499 The Contextual Knowledge of DesignEmma Under
505 Agile Attitude: Review of Agile Methods for use
in Design Education
Nis Ovesen, Kaare Eriksen and Christian Tollestrup
511 Incentive to form
Bente Dahl Thomsen and Klaus Madsen
517 The Importance of Teaching Functional Analysis in
Product Design Courses
Sergio Rizzuti
523 Optimization of Flight Time and Distance Travelled
of a Styrofoam Glider
George Platanitis and Remon Pop-lliev
529 Integrating Social Factors through Design AnalysisNigel Garland, Zulfiqar Khan and Brian Parkinson
XII EPDE2011
535 Exploring Design for Dynamic Use
Mieke van der Bijl-Brouwer
541 Implementation and Assessment of the Trend Boards
Method in a Product Design Engineering Program
Jorge Hernan Maya Castano, Michelle Arenas and Manuela Velez
547 Preparing Western Designers for the use of ContextmappingTechniques in Non-Western Situations
Annemiek van Boeijen and Pieter Jan Stappers
553 Interactive Technology Design at the Delft University of Technology- a course about How to Design Interactive Products
WalterAprile andAadjan van der Helm
559 Speeding up Development Activities in Student Projectswith Time Boxing and Scrum
Nis Ovesen, Kaare Eriksen and Christian Tollestrup
565 An Academic Design Methodology for Electrical Mobility products- from Necessity to Functional Prototype -
Gilberto Osorio-Gdmez, Ricardo Mejla-Gutierrez and Luis F Sierra
571 Design Mashup: Personal objects meet Narrative
in Contemporary DesignBryan Howell and Seth Christensen
Chapter 9 - Industrial Collaboration
579 Responding to Design Industry Skill Gaps: a Model of
Business Practice education of undergraduate Design Students
Nicholas Hall and Fiona Velez-Colby
585 Teaming up for Mutual Learning - a Case Study of
Merging Innovation approaches of a Medium-Sized CompanySoren Bolvig Poulsen, Tanja Aabo Pedersen and Nis Ovesen
591 The Hewlett-Packard Sensory Home ProjectBret Swan, Bryan Howell, Mark Solomon and Paul Martin
597 Eco-innovation and Advanced CAD within an
industry+academia+consultancy collaboration: an IntegrativeID studio case study in the Australian context
Carlos Montana Hoyos, Eddi Pianca and Stephen Trathen
EPDE 2011 XIII
603 Industrial partnership in Design Education - experiencesfrom EGPR course
Neven Pavkovic, Dorian Marjanovic, Ahmed Kovacevic
and Nusa Fain
609 Local co-education in Industrial Design and Product
Development: a real case simulation - five teams, five companiesMiguel Terroso and Ricardo Simoes
615 Industrial undergraduate project - Remote monitoring for
Screw CompressorsKailash Luckkana, Varun Patel, Vaibhav Negi,Harshay Raipancholi, Ivan Yola ,Ashvin DhunputandAhmed Kovacevic
Chapter 10- Design Teaching Environment
623 Opportunities Offered by Additive Manufacturingin Creative Businesses: Informing DesignersRichard Anthony, Martyn Evans, Allan Rennie and Eddie Kirkby
629 Developing Technologies at City UniversityKeith Pu//en and R Dennis
636 Large Scalable Workshop for Innovation and EntrepreneurshipChristian Tollestrup
642 Product Development Course in e-learning Environment
Dorian Marjanovic and Mario Storga
648 Enhancing Student Learning through Peer review
in a Wtki-Based e-galleryDan Trowsdale and Alison McKay
654 Developments in User-Centred Materials selection
for Industrial DesignOwain Pedgley
660 Ideation and Design of Novel iPad Apps:A Design Education Case StudyDavid Oswald
XIV EPDE2011
666 Situating Situation-Based Design - the Integration
of Prototyping to change the scope of Design Competence
0ivind Raise
672 Prototypes as Inquiry, Visualization and Communication
Carolina GUI, Elizabeth Sanders and Scott Shim
678 Products that Tell Stories: the use of Semantics
in the Development and understanding of Future Products
Martyn Evans and Pete Thomas
684 Immersive Learning: Developing an Interactive
Touch Screen learning module for children with Autism
Brian Stone, Lindsay Beach, Aaron Ganci, Taurean Jones,
Bruno Ribeiro, Emily Strouse and Elise Woolley
690 A Usable Evaluation Tool for DesignersAndree Woodcock, Simon Fielden and Richard Bartlett
696 Use of a Multi-touch Surface to Support Distributed Design
Meetings as part of a problem-based learning approachto Teaching DesignSara Jones, Veselin Rakocevic, Meirion Williams and Eli Atanasova
701 Development of an Educational Software Tool to SupportMechanics Modeling during the Design Process
Anton Heidweiller, Eric van der Voort and Gerald Wisse
707 A Review of Open ICT tools for Collaborative Teaching & LearningErik Bohemia and Chris Turnock
Chapter 11 - International Collaboration and Global Product Development
715 Is New Product Development Culturally Bound?
Nusa Fain, Mihael Kline and Joze Duhovnik
721 Towards an Evolutionary Understanding on the Success
of Participatory DesignMelehat Nil Gulari, Ash Boru and Julian Malins
EPDE 2011 XV
727 Learning from an Interdisciplinary and Intercultural
Project-Based Design course
Hyunjune Yim, Keun Lee, Alexander Brezing,Manuel Lower and Joerg Feldhus
734 Dirty Tuesday - clearing the mental block in the Design Process
Tuuli Utriainen, Antti Sonninen and Maria Kulse
740 Creative experiences of Product Engineering Design Teachingand Company-university agreementsJoaquim Lloveras
746 Practice Based Learning for Automotive Engineering DesignStudents
Christian Mclening and John Owen
752 Preparing Product Design Students for Working in the
Global Production Environment through Practical LearningJennifer Loy
Workshop
760 A Workshop supporting Creativity in Distributed
Design Education
Hilary Grierson and Jose Hernandez