Download - Descriptive

Transcript
Page 1: Descriptive

Age_Group * Consumer_Behavior Crosstabulation

Consumer_Behavior Total

shop online don't shop

online

Age_Group

18-25

Count 120 54 174

% within Age_Group 69.0% 31.0% 100.0%

% within

Consumer_Behavior82.2% 76.1% 80.2%

% of Total 55.3% 24.9% 80.2%

26-30

Count 14 7 21

% within Age_Group 66.7% 33.3% 100.0%

% within

Consumer_Behavior9.6% 9.9% 9.7%

% of Total 6.5% 3.2% 9.7%

31-35

Count 7 5 12

% within Age_Group 58.3% 41.7% 100.0%

% within

Consumer_Behavior4.8% 7.0% 5.5%

% of Total 3.2% 2.3% 5.5%

36 & above

Count 5 5 10

% within Age_Group 50.0% 50.0% 100.0%

% within

Consumer_Behavior3.4% 7.0% 4.6%

% of Total 2.3% 2.3% 4.6%

Total

Count 146 71 217

% within Age_Group 67.3% 32.7% 100.0%

% within

Consumer_Behavior100.0% 100.0% 100.0%

% of Total 67.3% 32.7% 100.0%

Page 2: Descriptive

Chi-Square Tests

Value df Asymp. Sig. (2-

sided)

Pearson Chi-Square 2.021a 3 .568

Likelihood Ratio 1.922 3 .589

Linear-by-Linear Association 1.891 1 .169

N of Valid Cases 217

gender * Consumer_behavior Crosstabulation

Consumer_behavior Total

shop dont shop online

gender

male

Count 85 40 125

% within gender 68.0% 32.0% 100.0%

% within

Consumer_behavior58.2% 56.3% 57.6%

% of Total 39.2% 18.4% 57.6%

female

Count 61 31 92

% within gender 66.3% 33.7% 100.0%

% within

Consumer_behavior41.8% 43.7% 42.4%

% of Total 28.1% 14.3% 42.4%

Total

Count 146 71 217

% within gender 67.3% 32.7% 100.0%

% within

Consumer_behavior100.0% 100.0% 100.0%

% of Total 67.3% 32.7% 100.0%

Page 3: Descriptive

Chi-Square Tests

Value df Asymp. Sig. (2-

sided)

Exact Sig. (2-

sided)

Exact Sig. (1-

sided)

Pearson Chi-Square .069a 1 .792

Continuity Correctionb .014 1 .907

Likelihood Ratio .069 1 .793

Fisher's Exact Test .884 .453

Linear-by-Linear Association .069 1 .793

N of Valid Cases 217

Education * Consumer_Behavior Cross tabulation

Consumer_Behavior Total

Shop online don't shop

online

Education

Post Graduate

Count 73 32 105

% within Education 69.5% 30.5% 100.0%

% within

Consumer_Behavior50.0% 45.1% 48.4%

% of Total 33.6% 14.7% 48.4%

Graduate

Count 62 28 90

% within Education 68.9% 31.1% 100.0%

% within

Consumer_Behavior42.5% 39.4% 41.5%

% of Total 28.6% 12.9% 41.5%

Matriculation

Count 6 5 11

% within Education 54.5% 45.5% 100.0%

% within

Consumer_Behavior4.1% 7.0% 5.1%

% of Total 2.8% 2.3% 5.1%

intermediate

Count 5 6 11

% within Education 45.5% 54.5% 100.0%

% within

Consumer_Behavior3.4% 8.5% 5.1%

% of Total 2.3% 2.8% 5.1%

Page 4: Descriptive

Total

Count 146 71 217

% within Education 67.3% 32.7% 100.0%

% within

Consumer_Behavior100.0% 100.0% 100.0%

% of Total 67.3% 32.7% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided)

Pearson Chi-Square 3.537a 3 .316

Likelihood Ratio 3.330 3 .343

Linear-by-Linear Association 2.433 1 .119

N of Valid Cases 217

Income * Consumer_Behavior Crosstabulation

Consumer_Behavior Total

shop online don't shop

online

Income

upto 15000

Count 29 14 43

% within Income 67.4% 32.6% 100.0%

% within

Consumer_Behavior19.9% 19.7% 19.8%

% of Total 13.4% 6.5% 19.8%

15000-25000

Count 86 42 128

% within Income 67.2% 32.8% 100.0%

% within

Consumer_Behavior58.9% 59.2% 59.0%

% of Total 39.6% 19.4% 59.0%

25000 & above

Count 31 15 46

% within Income 67.4% 32.6% 100.0%

% within

Consumer_Behavior21.2% 21.1% 21.2%

% of Total 14.3% 6.9% 21.2%

Page 5: Descriptive

Total

Count 146 71 217

% within Income 67.3% 32.7% 100.0%

% within

Consumer_Behavior100.0% 100.0% 100.0%

% of Total 67.3% 32.7% 100.0%

Chi-Square Tests

Value df Asymp. Sig. (2-

sided)

Pearson Chi-Square .001a 2 .999

Likelihood Ratio .001 2 .999

Linear-by-Linear Association .000 1 .997

N of Valid Cases 217

a. 0 cells (.0%) have expected count less than 5. The minimum expected

count is 14.07.


Top Related