Data Activation for Intelligent Marketing
Easy Activation EverywhereThe platform behind informing ALL your consumer engagements with DATA
BlueKai, 2013
The Questions You Face As A Marketer In 2013…
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How Do I Maximize Consumer Engagements?
i.e. Drive Performance
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How Do I Maximize Marketing Budgets?
i.e. Increase Efficiency
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How Do I Ensure Optimal Experience?
i.e. Achieve Cross-Channel
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Data ActivationAcross All Channels
The Answer For A Marketer…
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What Is Data Activation?• What?
– Data In– Add Meaning– Provide Control + Visibility– Data Out
• Why?– Increase PERFORMANCE of consumer engagement– Increase EFFICIENCY of consumer engagement
One platform for all markets
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Search Social Video CRM &Analytics
Mobile Display
DSP
Adnets
DMP
Exchange(media only)
Silo’d thinking
Cross-Channel, Not With One Isolated Partner
at a Glance
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#1 in SaaS Data Activation for the CMO/CIO• Primary source of data capture on the top 1000
sites • 2.5 Trillion Data Events per month• Sustained SaaS Revenue Growth
– 100%+ Net revenue 2011 & 2012BlueKai is the Data Activation Choice for the Fortune 100:
• Three of the Top 4 largest Telco Corporations• Two of the Top 3 largest Global Automotive Corporations• Two of the Top 5 largest Retail Companies• Two of the Top 3 largest Technology Companies• One of the Top 5 largest Retail Electronics Companies• Three of the Top 10 largest Publishers• One of the Top 3 largest Lodging/Hotel Chains• Two of the Top 3 largest Financial Services Companies
Ask Us About Data Activation
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