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Department ofConsumerScience
College of Social Sciences
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Activities
● The department concentrates its research activities on four areas:- Consumer Information and Empowerment: changes in the consumer
information environment and consumer empowerment- Consumer Behavior: consumer purchasing behavior for innovative
products/services, online & offline retailing- Household Economics: economic status and financial wellbeing of
consumers and households with emphasis on spending and financial decisions
- Behavioral Finance: psychological mechanisms underlying financial decision making
Research/Project
Ranking & Facts
5FacultyMembers
3MOUs withMajor-Data Consulting Firms
3.6Annual Average of Major International Publications per Faculty
85 %Full-Time Employment Rate forUndergraduate (2016-2018)
255Undergraduate/Graduate Students
About the Department● Established in 1971, the Department of Consumer Science is committed to addressing
consumer-centric issues and problems faced by consumers, and improving their wellbeing through teaching, research, and outreach.
● Our program is focused on expanding the understanding of the consumer and market, household economics and financial issues, consumer policy, and consumer big data analysis.
● The curriculum emphasizes problem solving skills and field-based learning experience with a strong analytic orientation.
Vision & MissionOur mission is to prepare students to become professionals who enhance consumer wellbeing and foster the development of a consumer-centered marketplace that bolsters consumer sovereignty.
● Five funded projects in collaboration with international institutions (Funding Amount $ 174, 752 USD in 2020)
● Research project in the areas of consumer empowerment, cross-cultural consumption private education, and financial literacy
● Scholarships - Sim-san Scholarship (Graduate) - Mun-haeng Scholarship (Undergraduate) - Superior Grade Scholarship (Undergraduate)
Funding & Scholarship
● Korean Society of Consumer Policy & Education ● Korean Society of Consumer Studies● American Council on Consumer Interest● Asian Consumer and Family Economics● HCI International, Internet Technologies & Society
Domestic & International Conferences
● The CACI (Consumer Analysts for Consumer Insights) Center invitesworld renowned scholars and hosts forums to keep abreast of the most recent developments in consumer science and related academic disciplines.
Consumer Research Center
● A&C (Analyze & Create) is a student-led program for consumer analysis, pursuing understanding of course materials, and the application of knowledge through hands-on practice.
Activities for Students
Societal impactPursuing responsible and sustainable consumption
Consumer sovereigntyEmpowering consumers to engage in the marketplace
and take a prominent role in resource allocation
Economic well-beingEnhance economic well-being of household in terms of Adequacy, Stability, and Equality
OurMission
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1 398Founded in 1398Oldest University inEast Asia
012020#1 National Customer Satisfaction Index for 14 consecutive years
882021 QS World University Ranking #88
11 0SKKU & Samsung – 110 joint research projects
012020#1 Private Comprehensive University in JoongAngDaily University Ranking
022020#2 The Top 1% Most Cited Articles among Korean Universities in National Research Foundation
102021THE Asia UniversityRanking #10
754International Partnershipwith 754 universities in 74 countries worldwide
SKKU Ranking & Facts
Department of Consumer ScienceHoam Building 50303, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, 03063 South Korea
E-mail: [email protected] Tel: +82-02-760-0507
Website: https://cf.skku.edu