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DennisLivy
LindaShineEmilyDaniel
No.1
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OUTLINEIntroduction to Wegmans
Departments of Wegmans
Differentiation strategy
Produce Department
Human resource
Department
Quality Department
Meat Department
Ordering Department
Inventory Department
Questions about this case
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1.Introduction to WegmansType Private, family business
Industry GroceryFounded Rochester, New York , 1916
Headquarters Rochester, New York Stories 83 stores (2013)
Employees Over 44000 employees (2013)
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1.Introduction to Wegmans
• 100,000 square feet • 25 to 30 checkout lanes• 500 to 600 employees
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1.Introduction to Wegmans• fresh production, breads and other baked
goods, fresh seafood, meat, deli and imported cheeses, international food, flower shop and household goods.
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1.Introduction to Wegmans
Market share in Rochester
WegmansWal-MartOthers
NIELSEN STUDY / 2012
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2.Departments of Wegmans
Produce Department
Meat Department
Human resource
Department
Quality Department
Ordering Department
Inventory Department
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-Produce Department
Farm-to-market
Transport directly to the Wegmans
Reduce costs
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-Meat Department
Meat University
Customized cuts of meat
Selling culture
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-Inventory Department
Companywide system
Report indicating
Appropriate inventory can reduce costs
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-Human resource Department
Employee training
Reward, profit-sharing and benefits
Turnover rates is about 6%
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-Quality Department
Test kitchen
Check and maintain product quality
If a customer is dissatisfied with item……
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-Ordering Department
Scanner records
Consider other factors
Understand the demand
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3.Differentiation strategy
Meals-to-go Food experts
Information kiosks
Delicious and healthy eating, healthy living
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-Meals-to-go Meals-to-go has also attracted the attention of
many consumers. You can even call ahead ordering and pay the
bill, and then, parking in the designated area, someone would send the meals to you there.
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- Delicious and healthy eating, healthy living
• A "home meal replacement" concept, that is providing consumers with healthy and delicious prepared foods.
• Health experience card
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-Information kiosks• From the summer of 2010, customer can
enjoy a more comprehensive food information services in Wegmans.
All information about this product.
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-Food experts• Wegmans also has "food expert", they arrange
some food experts in the stores. • They can teach customer how to do a
delicious and healthy meal.
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4.Questions about this case
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Q1: How do customers judge the quality of a supermarket?
Financial-3 billion annual sales-invest $ 7,000 to train each new employee
Customer satisfaction- good product quality-replacement or refund-food expert-good interaction-Information kiosks
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Q1: How do customers judge the quality of a supermarket?
Learning and growth -Well trained employee-meat university-Willing to spend money on
training employees
Internal processes-provide a good purchasing environment - produce system-inventory & ordering management
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Q2: Indicate how and why each of these factors is important to the successful operation of a supermarket
Customer satisfaction
Forecasting Location
Inventory management
Layout of the store Scheduling
Capacity planning
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Supplier
Supplier
Supplier
Supplier Customer satisfaction
Layout of the store
Location
ForecastingInventory management
Capacity planning
Scheduling
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Q3: What are some of the ways Wegmans use technology to gain an edge over its competition?
Produce department
Farm to market system
Specially designed
containers
Inventory system
Companywide system
Periodic report
Meat department
Vacuum packaging & Centralized processing
Reduce costs and providing
improved product
Sustainabilityfacilities
Exchange bulbs
Install sensors in dairy cases
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Operations Management
We are No.1