Download - Demystifying the Mobile Container - PART 2
Demystifying the Mobile ContainerPart II: BYOD Security & Management
© Copyright 2013 Antenna Software, Inc. All rights reserved.
Presented by:
Jim Somers
Chief Marketing & Strategy
Officer
June 6, 2013
Confidential. Do not distribute.
WELCOME
Our Agenda:
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• What is a mobile app "container?"
• What are the different types?
• What do they actually do?
• Why do we need them?
• What are good examples?
• Questions
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WHAT WE DO
AMPchroma helps you build, run, and manage all your mobile applications and content.
➦ Enabling you to get to market faster, have more flexibility, and better manage risk in this ever-changing mobile world.
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ENTERPRISE-GRADE APP SAMPLES
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Ticketing app for train conductorsResearch library app Field Service app
Mobile shopping appField sales and distributors catalog appField Sales app
IT’S ALL VERY CONFUSING
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Container
Sandbox
Partition
Hypervisor
Persona
Shell
Separation
ModeWrapper
Portal
Walled Garden
Hub
Store
5
IT’S ALL VERY CONFUSING
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DEVELOPMENT MANAGEMENT
IT’S ALL VERY CONFUSING
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MARKET SITUATION
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• IT administrators want the security, management & control over their devices, users & apps
MANAGEMENT (MDM/MAM)
• It’s where speed & usability …
• … converge with management and control
• Developers want to build apps quickly and deploy them to users as easily as possible.
DEVELOPMENT (MEAP/MADP)
MARKET SITUATION
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• IT administrators want the security, management & control over their devices, users & apps
MANAGEMENT (MDM/MAM)
• Developers want to build apps quickly and deploy them to users as easily as possible.
DEVELOPMENT (MEAP/MADP)
• But buyer beware!
• Two solutions for 2 needs?
• Or are they?
MOBILE DEVELOPMENT
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THE HYBRID CLIENT
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Device APIsClient Tier
Native Container
HTML5, CSS, JavaScript
Web Content
A native container allows developers to build apps that look, feel, and function like native apps, without building native apps.
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• HTML/CSS3
• JavaScript
• JavaScript UI FW • Enterprise-grade
• Reusability
• Device Portability
• Speed & Agility
11
TO LEARN MORE GO TO …
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reserved.
GO TO: http://bit.ly/Contain_This
MOBILE MANAGEMENT
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THE OTHER CONTAINER
Mobile containerization is the ability to partition, manage and secure data locally or virtually on a mobile device.*
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* “Tech Overview of Mobile App Containers for Enterprise Data Management & Security”, P, Redman, Gartner, 1/24/13
WHY DO WE NEED THEM?
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This is my very own device!
* Source: Gartner
WHY DO WE NEED THEM?
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This is my very own device!
70% of mobile professionals will conduct their work on personal smart devices by 2018.*
* Source: Gartner
WHY DO WE NEED THEM?
Confidential. Do not distribute.© Copyright 2013 Antenna Software, Inc. All rights
reserved.
This is my very own device!
70% of mobile professionals will conduct their work on personal smart devices by 2018.*
38% of companies plan to stop providing devices to workers by 2016 - rising to 50% by 2017.** Source: Gartner
MDM CAPITALIZED ON THE TREND
• Crowded market with over 100 vendors, globally
• Estimated to be a $784M market today, growing to $1.6B by 2014
• 30% penetrated in North America
• 65% revenue in NA; 17% in W. Europe; single digits ROW
• 25% of sales in financial services, with MFG, H/C & Gov’t right behind
• Over 70% sales are <500 seats
Mobile Device Management “Fun Facts”
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* Source: Gartner “Magic Quadrant for Mobile Device Management Software” Phillip Redman, John Girard, Terrence Cosgrove, Monica Basso, 5/23/13
TOO MUCH OF AN IRON FIST?
Employees have started voicing serious concerns with MDM solutions – saying they’re too intrusive and heavy-handed:
• Why do you need access to the whole device?
• Why are you telling me I can’t use certain apps?
• Who owns the data/IP if I leave?
• Who do I call for support?
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PLAY
WORK
ENTER THE CONTAINER
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How can I protect the data in the apps my employees use for work …
… separated and secure from the rest of their personal apps?
BEST OF BOTH WORLDS?
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EMPLOYEE“I can use my own device for work and not feel like ‘Big Brother’ is always watching me?”
IT DEPT“I can have control over the company data being accessed from personally-owned devices?”
1. Containers are effectively mobile apps that are loaded onto devices much like the typical OS-based installation process
2. When a user opens the container, they are instructed to go through an authentication process
3. Once authenticated, a virtual environment is launched whereby “approved” apps are accessible to the end user
4. IT administrators control the apps and content through a centralized management console
5. All apps and content used within the container are secured and the data is encrypted
6. All apps and content outside the container do not have access to the data store
HOW THEY WORK
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DIFFERENT SECURITY MODELS
App App
App
DeviceLock Down
- Windows Mobile- BlackBerry <10
App App
App App
App App
SeparateSpaces
- BlackBerry 10/Balance- Samsung Knox- AT&T Toggle
- MDM players- MAM players- AMPchroma
App App
App App
App App
App SpecificSecurity
App
App
App
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VENDOR LANDSCAPE
MADP
MAM
Virtualization
Security
MDMMobile app development platforms known mostly for WODA & some minimal MAM
Mobile application management systems to create and manage enterprise app stores
Extending the virtualization technology used to deliver desktop apps to mobile devices
Security solutions create separate work & personal spaces on BYO devices
Mobile device management platforms to address BYOD
MOBILEENTERPRISE
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• Secure container that communicates with a client interface on the AMP Server
• Management of multiple web apps via single native container (patented)
• Enables real-time and offline capabilities
• Built-in connectors and adapters provide easy integration to backend systems
AMP CLIENT POWERED BY AMPCHROMA
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AMP CLIENT POWERED BY AMPCHROMA
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• Provision and deploy pre-authorized HTML5 apps within a single native client app
• IT controls distribution and management of apps for employees
• Marketing controls distribution of branded apps directly to consumers, bypassing app store approvals
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• Web console for remote control of apps, devices, users, and content
• Role-based administration
• Secure & control corporate- or personally-liable devices
• Patented technology for automated remote device security
MANAGER
AMP MANAGER POWERED BY AMPCHROMA
AMPCHROMA360° SECURITY & MANAGEMENT
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NEXUS OF DEVELOPMENT & MANAGEMENT
MAM
MDM
MAD
BYOD
Build
Fast
Open
Flexible
Manage
Secure
Controlled
CompliantContainer?
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FROM THIS …
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Container
Sandbox
Partition
Hypervisor
Persona
Shell
Separation
ModeWrapper
Portal
Walled Garden
Hub
Store
30
Development Management
… TO THIS
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Container
31
Containers provide developers with a fast, flexible and cost effective approach for building, deploying and updating cross-platform apps.
They also isolate the company data from other components on a mobile device for greater security and control in an increasingly BYOD world.
Mobile Field Service:
• Steris chose Hybrid – HTML5 inside secure native container
• Users needed to view docs and capture signatures in order to speed-up and simplify the service order completion
• Migrated from laptops to iPhone & Android
• Integrated to Siebel & Kronos for time keeping, and Active Directory for SSO
CUSTOMER EXAMPLE
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reserved.
© Copyright 2011 Antenna Software, Inc. All rights reserved.© Copyright 2012 Antenna Software, Inc. All rights reserved.
STERIS USE CASE
33
iPhone & Android 1,500 usersSiebel & Kronos
CLOSING THOUGHTS
• “Container” is a broad term and can mean different things to different people
• They help developers get their apps built and deployed faster
• They give IT the assurance that sensitive data will not commingle with personal data
• There are lot’s of different options in the marketplace, which makes it difficult to understand and appreciate their differences
• When evaluating the providers consider what their legacy agenda/perspective is
• Be sure to bring all parties to the table when selecting a container to make sure everyone’s needs are being heard
• Don’t forget about the end user. Too much security and control can have an adverse affect on end user satisfaction and productivity.
• The art is all this is finding the right balance of control vs. enablement
• Find a solution that enables the business to move quickly, but not at the cost of data security
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WHY ARE WE SO HAPPY?
75 of the F1000 brands rely on our platform every day, like Coke, Walmart, Xerox, RBS and McGraw Hill.
Gartner recognized us as a LEADER in their 2012 Magic Quadrant for Mobile App Development Platforms (MADP).
You’d be smiling too if you had over 200 million messages flowing through your servers each month.
Dozens of carrier and ISV partners call our platform their own and take it to market under their brand.
With our SAS70, SysTrust & FIPS140 certifications, we sleep well knowing our customers are secure.
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LIVE PROGRAM
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FOLLOW ME AT …
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@JimatAntenna
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