Demand Metric Research Corp. Research Agenda & Calendar
2015 Prospectus
© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.
ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 55,000 senior marketers with primary research & benchmark reports, technology research & advice, consulting services, training, virtual summits, CMO forums, and a library of 500+ practical tools and templates. Demand Metric members leverage the following resources:
§ Research – 100+ How-To Guides, Benchmark Reports, Technology Studies and Infographics. § Practical Tools – 500+ Analytical Tools, Assessments, Checklists, Business Cases, Evaluations, etc.
§ Training – DM University offers 40+ Training Courses and eWorkshops § Community – 50,000+ member online community for networking, discussions, and advice.
§ Coaching – expert advice from our unbiased and experienced Coaches.
§ Midmarket CMO Forum – peer-to-peer executive ‘boardrooms’ with CMOs & solution providers.
§ Virtual Summits –1,000+ proactive sales & marketing professionals, experts & analysts to share new research.
About Us
Employees Annual Revenue
19% 21% 22%
19% 19% Under 1M,
16%
1M-10M, 18%
10M-100M, 26%
100M-1B, 16%
1B+, 23%
Member Demographics
1%
2%
5%
8%
31%
79%
85%
HR
Operations
IT
Finance
Sales
Marketing
General Management
Job Function
15% 20%
30%
37%
C-Suite Manager Director VP
Seniority Level
WE UNDERSTAND THE MANDATE FOR TECH MARKETING
Research + Content + Thought Leadership = Leads 1. Primary Research – analyst firms have great research but its extremely
expensive to license. We produce and license primary research at a fraction of the cost, and make it modern with companion infographics.
2. Content – ad agencies produce flashy content but it is also expensive and is more ‘art’ than practical for a senior marketing professional. We generate tools, templates, technology solution studies, reports and other practical resources.
3. Thought Leadership – we provide a platform for you to deliver thought
leadership at our Analyst eWorkshops and Virtual Summits. We also produce vendor profiles with customer success case studies.
4. Lead Generation – most analyst firms don’t provide any lead information to
sponsors. We do, and have 50,000+ marketing professionals in our community, and an email list of over 100,000+ senior marketers.
Why Demand Metric?
Primary Research &
Quality Content
Thought Leadership
Platform
Market Influence
Lead Generation Programs
The New Analyst Firm Paradigm
© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
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ROG
RAM
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Primary Research
&
Events
Big Data Benchmarks
Response Rates
Benchmarks
MPM Benchmarks
Demand Generation
Benchmarks
B2B Marketing
Data Benchmarks
Social Marketing
Benchmarks
Marketing Tech
Priorities
Sales Enablement Benchmarks
Precision Digital Media Benchmarks
Marketing Automation Benchmarks
2016 Predictions
Marketing Tech Virtual
Summit
MPM Webinar
Demand Generation
Virtual Summit
B2B Data Virtual Summit
Social Marketing
Virtual Summit
Midmarket CMO Forum
July 13-15 Orlando
Sales Enablement
Virtual Summit
Precision Digital Media
Virtual Summit
Marketing Automation
Virtual Summit
2016 Predictions
Virtual Summit
SPO
NSO
RSH
IPS Diamond (1) SOLD OUT
Options Available Platinum (4)
Gold (8)
CU
STO
M P
ROG
RAM
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Custom Research SOLD OUT SOLD OUT SOLD OUT
Analyst Webinars SOLD OUT SOLD OUT SOLD OUT
Video Infographics SOLD OUT
Research Agenda
MIDMARKET CMO FORUM* – JULY 13-15 ORLANDO, FL
Meet 60+ CMOs, Analysts, & Tech Solution Providers
§ Present Directly to CMOs – sponsors can provide ‘boardroom’ style presentations to groups of 10-12 CMOs who are grouped based on their interests and needs. You can present a product demo, bring a customer to present a case study, or share recent findings from a research study.
§ Networking with Peers – online community, social events, meals and other opportunities to network with some of the top CMOs in mid market companies.
§ Book 1-on-1 Meetings – online booking system to set up private
meetings with forum delegates. Use this time to ‘sink’ relationships with key decision-makers.
Midmarket CMO Forum
*In partnership with Boardroom Events, LLC
© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.
VIRTUAL SUMMIT SERIES
Research-Driven, Interactive Educational Experiences
§ Keynotes & Speaking Opportunities– attendees will hear from Demand Metric executives, analysts, industry luminaries, technology experts and real-world customers.
§ 20+ Demand Metric Resources – available to attendees to draw senior
executives such as benchmark reports, solution studies, vendor profiles, how-to guides, tools, templates, methodologies & infographics.
§ 500-1,000 Participants – generate 500+ leads by sponsoring and
speaking at our virtual summits. Research shows that people who attend virtual events would not have attended a live event.
§ Sponsorship & Speaking Opportunities – get your message out into the market by sponsoring one of our virtual summits.
Virtual Summits
Private Viewing of Virtual Environment Available Upon Request
© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.
Time Session Virtual Event Sample Agenda
12:00pm ET Summit Opening Technology Expo Opens & Survey Poll to Win a Macbook Retina Opens
1:00-1:50pm ET Keynote & Research
Study Results (Diamond Sponsor)
Chief Analyst, Jerry Rackley & Diamond Sponsor (co-presentation of research study)
Track 1 Track 2
2:00-2:30pm ET Thought Leadership Presentations
(Platinum Sponsors)
Presentation 1 Presentation 2
Presentation 3 Presentation 4 2:30-3:00pm ET
3:00-3:30pm ET Vendor Demos (All Sponsors) Demo 1 Demo 2 Demo 3 Demo 4 Demo 5 Demo 6 Demo 7 Demo 8
3:30-4:00pm ET
“Big Idea” Talks
8 x 3 Mins Each
(Open Call for Speakers)
Talk 1 – Topic & Speaker TBD
Talk 2 – Topic & Speaker TBD
Talk 3 – Topic & Speaker TBD
Talk 4 – Topic & Speaker TBD
Talk 5 – Topic & Speaker TBD
Talk 6 – Topic & Speaker TBD
Talk 7 – Topic & Speaker TBD
Talk 8 – Topic & Speaker TBD
4:00-4:30pm ET Wrap Up & Prize Draw CMO & Summit Host - John Follett
4:30-5:00pm ET Summit Closing Technology Expo Closes (on-demand sessions & content available)
Virtual Summits
SENIOR ANALYST SPEAKER WEBINARS
Attract Decision Makers with Senior Analyst Speakers
§ Draw an Audience – Demand Metric Analysts are in demand § Expert Speakers – We have spoke at 100+ events § Brand Image – Executive + Analyst = Enterprise Marketing § MP4 Video Asset – leverage on-demand recording of webinar
§ Research Driven – insights from 20+ benchmarking studies § Visual – professional slide decks with high end design
Analyst Webinars
© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.
BENCHMARK STUDY REPORTS
Primary Research and Analyst Insights = Credibility
§ Custom – collaborate with us on a custom market research study § Primary Research – 300-700 research study participants § Benchmarking – provide benchmarks to your industry
§ Quality Content – 30+ page reports to share findings
§ Insights – expert analysis from PhD’s with SPSS software
§ Charts & Graphs – 10-20 charts to visualize study results
Benchmark Reports
© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.
VIDEO INFOGRAPHICS
Research Data in a Convenient to Consume Format
§ Modern – compelling method for engaging audiences § Primary Research – share insights from our benchmark reports § Video Content – 90 second engaging video format
§ Shareable – easy to syndicate on YouTube and other channels
§ Charts & Graphs – 10-20 charts to visualize study results
Video Infographics
© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.
High Quality Analyst ‘White Paper’ to Educate Market
§ Research – 10-20 hours of research (executive/client interviews) § Educational – provide clarity on complex technology or issues § Depth – 5-20 pages of practical advice on the topic
§ Best Practices – insights from ‘world-class organizations”
§ Perspective – written by an unbiased third-party Analyst
§ Quality – highest standard for professional business writing
CUSTOM BEST PRACTICES REPORTS & HOW TO GUIDES
Best Practices Reports & How-To Guides
© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.
Demonstrate Unique Strengths & Customer Success
§ Case Study – highlight a customer success story § Unbiased – analyst authored based on discussion with customer § Insights – size, funding, leadership, growth rate, company vision § Robust – 15-20 pages easy-to-read and visually pleasing reports § Content for Marketing – third-party Analyst firm research
§ Production & Licensing – licensed for 1 year period
VENDOR PROFILES & CASE STUDIES
Vendor Profile & Case Study
© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.
Reports, Tool-Kits, RFPs, ROI/TCO Calculators, etc.
§ Trusted – we license large amounts of content to both the American Marketing Association (AMA) and Association of National Advertisers (ANA), and other technology vendors.
§ Options – co-brand, Demand Metric branded, full white label § Packaging – bundled ‘Tool-Kits’ are great for engagement
§ Buyer Support – RFP, vendor evals, ROI/TCO, business cases § Tech Solution Studies – positioning in relation to competitors
CONTENT LICENSING
Content Licensing
© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.
Contact Us for More Info: [email protected]
© 2006 - 2015 Demand Metric Research Corporation. All Rights Reserved.